1 150 368 https://mail.insyma.org/proceedings/files/original/c7f574b2fbaacd717028422ab61beea4.pdf 7e9c0a6ddc9a932509471df1e978c4cf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings Title The Influence of Funding Decisions, Invesment Dicisions, and Dividend Policy on Company Value in The Consumer Goods Industrial Sector meta_title The Influence of Funding Decisions, Invesment Dicisions, and Dividend Policy on Company Value in The Consumer Goods Industrial Sector Abstract/Description The study aims to examine the influence of Funding Decisions, Investment Decisions, and Dividend Policy on Company Value. The sample consist of 25 companies over a 5 year observation period. This sampling technique uses purposive sampling is multiple linear regression with the IBM SPSS Statistic 29 For Windows test tool. This research with a quantitative approach. The data used is secondary data by taking financial and annual reports from companies in the consumer goods industry sector listed on the Indonesia Stock Exchange (IDX) for 2019 – 2023. The result of the research show that simultaneously funding decisions, investment decisions and dividend policy have a significant effect on campany value. Partially, funding decisions and dividend policy have a significant positive effect on company value, while investment decisions have a significant negative effect on company value. publication_date 2025/06/20 2025/06/20 abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/635 keywords a;b;c;d Funding Decisions, Investment Decisions, Dividend policy, and Company Value firstpage 1398 lastpage 1403 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) Volume 22 publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya Author #1 Anggraeni Anggraeni Author #2 Anita Lestari Siregar Author #3 Haryadi Jaka Susila authors Anggraeni Anggraeni, Anita Lestari Siregar, Haryadi Jaka Susila pdf_url https://insyma.org/proceedings/files/original/c7f574b2fbaacd717028422ab61beea4.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Funding Decisions, Invesment Dicisions, and Dividend Policy on Company Value in The Consumer Goods Industrial Sector https://mail.insyma.org/proceedings/files/original/b9ebb959ab6356074cd83923788e1478.pdf 12cb73bfbcb99a36e7aca9ef1d83f583 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings Title Application of Artificial Intelligence in Public Space Design and Urban Planning in Ho Chi Minh City: Opportunities and Challenges meta_title Application of Artificial Intelligence in Public Space Design and Urban Planning in Ho Chi Minh City: Opportunities and Challenges Abstract/Description In the context of global digital transformation and the growing trend of smart urban development, Artificial Intelligence (AI) is increasingly regarded as a strategic tool to enhance the effectiveness of public space design and urban planning. This paper analyzes the opportunities and challenges associated with integrating AI into the planning of public spaces in Ho Chi Minh City—a pioneering metropolis in Vietnam's strategy for creative and sustainable urban development. Employing an interdisciplinary theoretical framework that intersects planning, technology, and urban sociology, the authors adopt a case-based analytical approach, synthesizing secondary sources and referencing international studies to assess the feasibility of AI integration. Findings suggest that AI not only holds promise for improving urban quality of life but also contributes to the establishment of data-driven urban governance. However, realizing this potential requires Ho Chi Minh City to address critical barriers including data infrastructure, human resource capabilities, regulatory frameworks, and societal acceptance. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/original/1e17d76fc5b45d0f249edf67061af5b7.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/634 keywords a;b;c;d Artificial Intelligence, Urban Planning, Public Space Design, Ho Chi Minh City, Smart Urban Development. firstpage 1394 lastpage 1397 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) Volume 22 publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya Author #1 Phan Thi Hong Xuan Author #2 Tran Phu Trieu Author #3 M.A. Vo Minh Truc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Application of Artificial Intelligence in Public Space Design and Urban Planning in Ho Chi Minh City: Opportunities and Challenges Creator An entity primarily responsible for making the resource Phan Thi Hong Xuan, Tran Phu Trieu, M.A. Vo Minh Truc https://mail.insyma.org/proceedings/files/original/7c74f7cce22dc711ef75eed06ff3cb50.pdf 840ab2aee9ef02d3ce82ab4f7b87649c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings Title Applying AI in Academic Activities: An Interdisciplinary Approach and Some International Experiences in the Context of Vietnamese Education meta_title Applying AI in Academic Activities: An Interdisciplinary Approach and Some International Experiences in the Context of Vietnamese Education Abstract/Description This article analyzes the applications of Artificial Intelligence (AI) in academic activities from an interdisciplinary perspective, focusing particularly on teaching and scientific research. The author synthesizes and evaluates global trends, with case studies from Singapore and other developed countries, to draw practical lessons relevant to the context of higher education in Vietnam. The paper highlights the importance of integrated policies, academic ethics, digital competency development, and interdisciplinary collaboration in addressing the challenges that AI poses to the academic ecosystem. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/original/62af32e807a860e8e1e88ae16f1b31f7.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/633 keywords a;b;c;d AI, interdisciplinary approach, international experience, higher education, Vietnam firstpage 1390 lastpage 1393 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) Volume 22 publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya Author #1 Phan Thị Hồng Xuân Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Applying AI in Academic Activities: An Interdisciplinary Approach and Some International Experiences in the Context of Vietnamese Education Creator An entity primarily responsible for making the resource Phan Thị Hồng Xuân https://mail.insyma.org/proceedings/files/original/058a7065a75b6691cebcdac9f8e76205.pdf 618ba5aa6384af7d4051c22952a1a804 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings pdf_url https://insyma.org/proceedings/files/original/3fd5a433c18e8f1ab2096c230828d2f2.pdf Title Digital Transformation in the Exploitation of Traditional Performing Arts for Tourism Development in Vietnam meta_title Digital Transformation in the Exploitation of Traditional Performing Arts for Tourism Development in Vietnam Abstract/Description In the context of global digital transformation and the growing trend of smart urban development, Artificial Intelligence (AI) is increasingly regarded as a strategic tool to enhance the effectiveness of public space design and urban planning. This paper analyzes the opportunities and challenges associated with integrating AI into the planning of public spaces in Ho Chi Minh City—a pioneering metropolis in Vietnam's strategy for creative and sustainable urban development. Employing an interdisciplinary theoretical framework that intersects planning, technology, and urban sociology, the authors adopt a case-based analytical approach, synthesizing secondary sources and referencing international studies to assess the feasibility of AI integration. Findings suggest that AI not only holds promise for improving urban quality of life but also contributes to the establishment of data-driven urban governance. However, realizing this potential requires Ho Chi Minh City to address critical barriers including data infrastructure, human resource capabilities, regulatory frameworks, and societal acceptance. The study concludes with four p publication_date 2025/06/20 2025/06/20 abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/632 keywords a;b;c;d Digital transformation, AI, intangible cultural heritage, cultural tourism, Vietnam. firstpage 1385 lastpage 1389 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) Volume 22 publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya Author #1 M.A. Hoàng Sơn Giang Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital Transformation in the Exploitation of Traditional Performing Arts for Tourism Development in Vietnam Creator An entity primarily responsible for making the resource M.A. Hoàng Sơn Giang https://mail.insyma.org/proceedings/files/original/aaf3248fc1c86e324c56d0fd83a0f437.pdf efb7e5bc0e2f7b98fef6beebdd4ae256 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings Abstract/Description In the context of global digital transformation and the growing trend of smart urban development, Artificial Intelligence (AI) is increasingly regarded as a strategic tool to enhance the effectiveness of public space design and urban planning. This paper analyzes the opportunities and challenges associated with integrating AI into the planning of public spaces in Ho Chi Minh City—a pioneering metropolis in Vietnam's strategy for creative and sustainable urban development. Employing an interdisciplinary theoretical framework that intersects planning, technology, and urban sociology, the authors adopt a case-based analytical approach, synthesizing secondary sources and referencing international studies to assess the feasibility of AI integration. Findings suggest that AI not only holds promise for improving urban quality of life but also contributes to the establishment of data-driven urban governance. However, realizing this potential requires Ho Chi Minh City to address critical barriers including data infrastructure, human resource capabilities, regulatory frameworks, and societal acceptance. The study concludes with four p Author #1 Phan Thi Hong Xuan Author #2 Tran Phu Trieu Author #3 M.A. Vo Minh Truc pdf_url https://insyma.org/proceedings/files/original/6dae3b8f666eb52820c26886e0796dd9.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/631 keywords a;b;c;d Artificial Intelligence, Urban Planning, Public Space Design, Ho Chi Minh City, Smart Urban Development. firstpage 1379 lastpage 1384 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya meta_title Application of Artificial Intelligence in Public Space Design and Urban Planning in Ho Chi Minh City: Opportunities and Challenges Volume 22 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Smart Public Finance: Exploring The Role Of AI in Enhancing Budget Allocation, Forecasting, and Monitoring In Vietnam Creator An entity primarily responsible for making the resource Phan Thi Hong Xuan, Tran Phu Trieu, M.A. Vo Minh Truc https://mail.insyma.org/proceedings/files/original/articles/Shinta Amelia Tjoputri.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Yin Yang in Decision Making: A Behavioral Accounting Perspective Author #1 Shinta Amelia Tjoputri Author #2 Bonnie Soeherman Author #3 Hari Hananto Abstract/Description This research integrates the Yin-Yang philosophy with behavioral accounting to understand the dynamics of human behavior in accounting decision-making. Yin-Yang offers a holistic approach by managing conflict, harmony, emotion, and rationality synergistically. This approach is relevant in the context of globalization, supporting cultural flexibility, and designing more inclusive accounting systems. The results show that the integration of Yin-Yang can enhance team management efficiency, cultural adaptation, and wiser decision-making. keywords a;b;c;d Decision Making, Behavioral Accounting, Yin-Yang, Wisdom publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Shinta Amelia Tjoputri.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/535 firstpage 1374 lastpage 1378 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 223 Volume 22 authors Shinta Amelia Tjoputri, Bonnie Soeherman, Hari Hananto Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Yin Yang in Decision Making: A Behavioral Accounting Perspective Creator An entity primarily responsible for making the resource Shinta Amelia Tjoputri, Bonnie Soeherman, Hari Hananto https://mail.insyma.org/proceedings/files/original/articles/Melania.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Unlocking Employee Potential: Exploring the Impact of Leadership, Work Environment, and Motivation on Performance in Indonesian Private Companies Author #1 Melania Author #2 Michelle Alexandra Jahja Author #3 Dionisia Bulan Gadis Christiawan Abstract/Description This study investigates the influence of leadership style, work environment, and work motivation on employee performance, with job satisfaction serving as a mediating variable. Conducted within private companies in Indonesia, the research aims to provide insights into how organizational factors impact employee outcomes. Leadership style, particularly transformational leadership, was found to positively influence employee performance by fostering trust and motivation. A supportive work environment, including factors such as safety, comfort, and respect, also significantly enhanced performance outcomes. Work motivation, driven by both intrinsic and extrinsic factors, further contributed to increased employee effort and productivity. Job satisfaction emerged as a key mediating factor, with employees who reported higher satisfaction demonstrating better performance. The results highlight the importance of leadership adaptability, a positive work environment, and effective motivation strategies in improving employee performance. These findings are particularly relevant for HR practitioners and company leaders looking to enhance organizational competitiveness. Future research should explore additional factors such as training and development programs to provide a more comprehensive understanding of employee performance drivers. keywords a;b;c;d leadership style, work environment, work motivation, job satisfaction, employee performance, private companies, Indonesia publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Melania.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/534 firstpage 1369 lastpage 1373 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 222 Volume 22 authors Melania, Michelle Alexandra Jahja, Dionisia Bulan Gadis Christiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unlocking Employee Potential: Exploring the Impact of Leadership, Work Environment, and Motivation on Performance in Indonesian Private Companies Creator An entity primarily responsible for making the resource Melania, Michelle Alexandra Jahja, Dionisia Bulan Gadis Christiawan https://mail.insyma.org/proceedings/files/original/articles/DONE_Ana Komari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Transformation of Small Batik Industry in Bakorwil II East Java Through Green Innovation to Improve Marketing Performance Author #1 Ana Komari Author #2 Djunaedi Author #3 Angga Rizka Lidiawan Abstract/Description This study aims to analyze the transformation of small batik industries in Bakorwil II East Java through green innovation in improving marketing performance. This study uses a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results of the analysis show that brand image (X4) has a positive and significant effect on green innovation (Z) with an original sample value (O) of 0.337 and a p-value of 0.000. Green innovation (Z) also has a positive and significant effect on marketing performance (Y) with an O value of 0.880 and a p-value of 0.000. However, price (X2) does not have a significant effect on green innovation (Z) with an O value of 0.102 and a p-value of 0.151. On the other hand, product quality (X1) and partnership (X3) have a positive and significant effect on green innovation (Z), each with an O value of 0.232 and 0.311 and a p-value of 0.002 and 0.000. In addition, green innovation (Z) is proven to mediate the relationship between brand image (X4), product quality (X1), and partnership (X3) on marketing performance (Y) significantly. However, green innovation (Z) does not mediate the relationship between price (X2) and marketing performance (Y). The... keywords a;b;c;d Green innovation, Marketing performance, Batik industry, PLS-SEM, East Java publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Ana Komari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/533 firstpage 1348 lastpage 1368 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 221 Volume 22 authors Ana Komari, Djunaedi, Angga Rizka Lidiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Transformation of Small Batik Industry in Bakorwil II East Java Through Green Innovation to Improve Marketing Performance Creator An entity primarily responsible for making the resource Ana Komari https://mail.insyma.org/proceedings/files/original/articles/Zamroni Rosyadi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Work Engagement as a Mediating Influence of Workload and Supervisor Support on Employee Performance PT Jasa Raharja Bali Author #1 M. Zamroni Rosyadi Author #2 Ni Wayan Sitiari Author #3 Putu Ngurah Suyatna Yasa Author #4 Ni Luh Putu Indiani Abstract/Description The purpose of this study was to analyze the effect of workload and supervisor support on employee performance through work engagement as a mediating variable at PT Jasa Raharja in Bali. Data collection using questionnaires submitted to 51 respondents who are employees at PT Jasa Raharja in Bali. Hypothesis testing is done with PLS inferential analysis. The results showed that workload has a negative and significant effect on employee performance. The workload does not have a considerable effect on work engagement. Supervisor support has a positive and insignificant effect on employee performance. Supervisor support has a positive and significant effect on work engagement. Work engagement has a positive and significant effect on employee performance. Work engagement is not able to mediate the effect of workload on performance, work engagement can mediate the effect of supervisor support on employee performance partially. The implication of this research is to highlight the importance of managing a more balanced workload, improving communication and support from leaders, and strategies to strengthen employee engagement to improve employee performance. keywords a;b;c;d employee performance, supervisor support, workload, work engagement publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Zamroni Rosyadi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/532 firstpage 1341 lastpage 1347 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 220 Volume 22 authors M. Zamroni Rosyadi, Ni Wayan Sitiari, Putu Ngurah Suyatna Yasa, Ni Luh Putu Indiani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Work Engagement as a Mediating Influence of Workload and Supervisor Support on Employee Performance PT Jasa Raharja Bali Creator An entity primarily responsible for making the resource M. Zamroni Rosyadi, Ni Wayan Sitiari, Putu Ngurah Suyatna Yasa, Ni Luh Putu Indiani https://mail.insyma.org/proceedings/files/original/articles/I Gede Darma Wiweka.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency Author #1 I Gede Darma Wiweka Author #2 I Made Suniastha Amerta Abstract/Description Tourism plays a key role in economic development, including in Indonesia, with Bali being a leading destination known for its natural beauty and cultural heritage. Gianyar Regency, in particular, offers diverse attractions in nature, culture, and history. This study analyzes the role of tourist satisfaction in mediating the effects of tourist attractions and motivation on domestic tourist loyalty in Gianyar. Data were collected from 100 domestic tourists through a survey and analyzed using Partial Least Squares (PLS). The results show that tourist attractions positively and significantly influence both tourist satisfaction and loyalty. Satisfaction also positively affects loyalty. Motivation has a positive but insignificant effect on satisfaction, yet it significantly affects loyalty. Furthermore, satisfaction mediates the relationship between tourist attractions and loyalty but does not mediate the relationship between motivation and loyalty. keywords a;b;c;d tourist satisfaction, tourist attractions, motivation, tourist loyalty. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/I Gede Darma Wiweka.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/531 firstpage 1335 lastpage 1340 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 219 Volume 22 authors I Gede Darma Wiweka, I Made Suniastha Amerta Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency Creator An entity primarily responsible for making the resource I Gede Darma Wiweka, I Made Suniastha Amerta https://mail.insyma.org/proceedings/files/original/articles/Jaturong Poemrungruang.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Lawyers in Legal Interpretation: An Application of Thailand’s Political Science Principles Author #1 Jaturong Poemrungruang Author #2 Akepong Sirimahakul Author #3 Tanawat pisitchinda Author #4 Ratichai Rodthong Author #5 Petchara Charusakul Abstract/Description The Role of Lawyers in Legal Interpretation: An Application of Thailand’s Political Science Principles keywords a;b;c;d Lawyer, Interpretation, Political Science, Law. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Jaturong Poemrungruang.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/530 firstpage 1332 lastpage 1334 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 218 Volume 22 authors Jaturong Poemrungruang, Akepong Sirimahakul, Tanawat pisitchinda, Ratichai Rodthong, Petchara Charusakul Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Lawyers in Legal Interpretation: An Application of Thailand’s Political Science Principles Creator An entity primarily responsible for making the resource Jaturong Poemrungruang, Akepong Sirimahakul, Tanawat pisitchinda, Ratichai Rodthong, Petchara Charusakul https://mail.insyma.org/proceedings/files/original/articles/DONE_Dewi suci mustika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province Author #1 Dewi Suci Mustika Author #2 Nindi Vaulia Puspita Author #3 Wahyu Dede Gustiawan Abstract/Description This study aims to analyse the effect of digital literacy and user interface design (UI) on impulse buying at TikTok Shop for university students in East Java Province. This quantitative research uses a causal associative method with data obtained from online questionnaires distributed to 97 respondents selected using purposive sampling technique. Multiple linear regression analysis was used to test the hypothesis after going through validity, reliability, and classical assumption tests. The results showed that digital literacy has no significant effect on impulse buying, while UI design has a significant effect. Simultaneously, digital literacy and UI design have a significant effect on impulse buying at TikTok Shop. keywords a;b;c;d Digital Literacy, User Interface Design (UI), Impulse Buying, TikTok Shop, College Students publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Dewi suci mustika.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/529 firstpage 1325 lastpage 1331 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 217 Volume 22 authors Dewi Suci Mustika, Nindi Vaulia Puspita, Wahyu Dede Gustiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province Creator An entity primarily responsible for making the resource Dewi Suci Mustika https://mail.insyma.org/proceedings/files/original/articles/10. Vietnam_Huyen Tran Thi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Artificial Intelligence In Finance: Implications for Financial Stability and Monetary Policy Formulation in Vietnam Author #1 Huyen Tran Thi Author #2 Linh Le Tran Khanh Abstract/Description Artificial Intelligence (AI) is rapidly reshaping the financial industry, bringing innovations that enhance operational efficiency, automation, and predictive accuracy. AI technologies, such as machine learning, are transforming key areas including algorithmic trading, credit risk assessment, fraud detection, and customer service, providing significant benefits to financial institutions. However, the integration of AI into financial systems also introduces critical risks that could undermine financial stability. AI-driven market behavior, such as high-frequency trading, can contribute to increased market volatility, while the reliance on AI for credit assessments could lead to systemic risks if flawed models are widely adopted. Additionally, AI's influence on market dynamics complicates the transmission of monetary policy. Central banks may face challenges in forecasting economic conditions or responding to policy shifts, as AI systems react quickly and unpredictably to economic signals. This paper explores both the advantages and drawbacks of AI in finance, examining its implications for market stability and monetary policy. By analyzing existing research a... keywords a;b;c;d Artificial Intelligence (AI), Finance, Financial Stability, Monetary Policy, Vietnam, Machine Learning, Algorithmic Trading, Credit Risk, Fraud Detection, Customer Service, Market Volatility, Systemic Risk publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/10. Vietnam_Huyen Tran Thi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/528 firstpage 1318 lastpage 1324 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 216 Volume 22 authors Huyen Tran Thi, Linh Le Tran Khanh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Artificial Intelligence In Finance: Implications for Financial Stability and Monetary Policy Formulation in Vietnam Creator An entity primarily responsible for making the resource Huyen Tran Thi https://mail.insyma.org/proceedings/files/original/articles/Waiphot Kulachai2.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Moderating Role of Hybrid Work Flexibility on the Relationship Between Work-Life Balance and Employee Well-Being Author #1 Waiphot Kulachai, Khwanta Benchakhan, Patipol Homyamyen Author #2 Waiphot Kulachai Author #3 Khwanta Benchakhan Author #4 Patipol Homyamyen Abstract/Description This study explores the relationship between work-life balance (WLB), hybrid work flexibility (HWF), and employee well-being (EWB) in the context of post-pandemic hybrid work environments. Drawing on the Job Demands-Resources (JD-R) theory, the research examines how HWF moderates the effect of WLB on EWB using data from 298 hybrid workers across various sectors. Findings reveal that while WLB significantly enhances employee well-being, HWF strengthens this positive relationship as a moderating factor. However, HWF alone does not directly impact well-being. The study highlights the need for organizations to integrate flexible work policies with broader strategies that promote balance and autonomy to optimize employee outcomes. keywords a;b;c;d Hybrid work flexibility, Work-life balance, Employee well-being publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Waiphot Kulachai2.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/527 firstpage 1310 lastpage 1317 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 215 Volume 22 authors Waiphot Kulachai, Khwanta Benchakhan, Patipol Homyamyen, Waiphot Kulachai, Khwanta Benchakhan, Patipol Homyamyen Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Moderating Role of Hybrid Work Flexibility on the Relationship Between Work-Life Balance and Employee Well-Being https://mail.insyma.org/proceedings/files/original/articles/Akepong Sirimahakul.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Lawyers Council of Thailand and Its Role in Promoting Legal Equality in Society Author #1 Akepong Sirimahakul Author #2 Chaturong Permrungruang Author #3 Tanawat Pisitchinda Author #4 Ratichai Rodthong Author #5 Petchara Charusakul Abstract/Description The Lawyers Council of Thailand is a statutory body established under the Lawyers Act B.E. 2528 (1985). While being a private organization, it has been entrusted with administrative authority from the state to regulate professional legal standards and to serve as part of the legal aid system for the public. The Council's responsibilities must be grounded in constitutional principles, especially those concerning the protection of fundamental rights and freedoms and the guarantee of equality before the law. However, disparities in economic status, education, and opportunities remain widespread, resulting in many disadvantaged individuals lacking access to justice. This necessitates state mechanisms to reduce inequality. The Lawyers Council thus has a crucial role in supporting legal equity by assisting underprivileged groups in line with constitutional values. This article examines the role of the Lawyers Council through a political science perspective, evaluating its internal organizational management and proposing appropriate strategies for enhancing its capacity to promote legal equality through various initiatives and the work of legal professionals. keywords a;b;c;d Lawyer, Legal Equality, Political Science, Law, Access to Justice publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Akepong Sirimahakul.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/526 firstpage 1307 lastpage 1309 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 214 Volume 22 authors Akepong Sirimahakul, Chaturong Permrungruang, Tanawat Pisitchinda, Ratichai Rodthong, Petchara Charusakul Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Lawyers Council of Thailand and Its Role in Promoting Legal Equality in Society Creator An entity primarily responsible for making the resource Akepong Sirimahakul, Chaturong Permrungruang, Tanawat Pisitchinda, Ratichai Rodthong, Petchara Charusakul https://mail.insyma.org/proceedings/files/original/articles/Andini Febrianti.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Service Quality and Trust on Customer Loyalty with Satisfaction as an Intervening Variable (A Case Study of Customers at Pegadaian Tebing Tinggi Branch) Author #1 Andini Febrianti Author #2 Iklil Fauza Damanik Author #3 Rumiris Siahaan Author #4 Rusmewahni Author #5 Bagus Alfandiansyah Putra Author #6 Najwa Ermilia Abstract/Description The research method used is a quantitative method with the assistance of Smart PLS 3.0, based on data collected through questionnaires distributed to 87 respondents. The analysis methods used include the Measurement Model (Outer Model) evaluation, namely Validity and Reliability Tests. Then, the Structural Model (Inner Model) evaluation includes the Coefficient of Determination (R²), Goodness of Fit (GoF), T-Statistic Test, and Indirect Effect Test.The results from Smart PLS in this study are as follows: Service Quality influences Customer Satisfaction, Trust influences Customer Satisfaction, Service Quality does not influence Customer Loyalty, Trust influences Customer Loyalty, Customer Satisfaction influences Customer Loyalty, Customer Satisfaction is able to mediate the effect of Service Quality on Customer Loyalty, and Customer Satisfaction is able to mediate the effect of Trust on Customer Loyalty. keywords a;b;c;d Service Quality, Trust, Loyalty, Satisfaction publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Andini Febrianti.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/525 firstpage 1302 lastpage 1306 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 213 Volume 22 authors Andini Febrianti, Iklil Fauza Damanik, Rumiris Siahaan, Rusmewahni, Bagus Alfandiansyah Putra, Najwa Ermilia Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Service Quality and Trust on Customer Loyalty with Satisfaction as an Intervening Variable (A Case Study of Customers at Pegadaian Tebing Tinggi Branch) Creator An entity primarily responsible for making the resource Andini Febrianti, Iklil Fauza Damanik, Rumiris Siahaan, Rusmewahni, Bagus Alfandiansyah Putra, Najwa Ermilia https://mail.insyma.org/proceedings/files/original/articles/Yolanda Ezra Angelia Situmeang.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Return on Equity and Earnings Per Share on Price Book Value with Closing Price as a Variable Mediation in Digital Bank Companies Listed on The Indonesian Stock Exchange Author #1 Yolanda Ezra Angelia Situmeang, I Made Wianto, Ni Luh Anik Puspaningsih Author #2 Yolanda Ezra Angelia Situmeang Author #3 I Made Wianto Author #4 Ni Luh Anik Puspaningsih Abstract/Description The development of digital technology has driven the transformation of the financial sector, including the emergence of digital banks as an adaptation to the needs of modern society. Digital banks offer efficiency and flexibility, but face challenges in increasing company value. This research aims to analyze the influence of ROE and EPS on PBV with CP as a mediating variable in digital banking companies listed on the Indonesia Stock Exchange. The research population includes all digital banking companies listed on the Indonesian Stock Exchange. The sample was selected using a purposive sampling method, with a total of 9 digital banking companies during 2019-2023. Secondary data was obtained from annual financial reports. The data analysis technique uses the Panel Data Method. The research results show that ROE has a negative influence on PBV both directly and through CP as a mediating variable. EPS also has a direct negative influence on PBV. However, CP has a significant positive influence on PBV, this shows that share prices can be an important indicator in increasing company value. However, CP does not significantly mediate the relationship between ROE and EPS on PBV. keywords a;b;c;d Return on Equity, Earning per Share, Price to Book Value, Closing Price publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Yolanda Ezra Angelia Situmeang.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/524 firstpage 1296 lastpage 1301 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 212 Volume 22 authors Yolanda Ezra Angelia Situmeang, I Made Wianto, Ni Luh Anik Puspaningsih, Yolanda Ezra Angelia Situmeang, I Made Wianto, Ni Luh Anik Puspaningsih Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Return on Equity and Earnings Per Share on Price Book Value with Closing Price as a Variable Mediation in Digital Bank Companies Listed on The Indonesian Stock Exchange https://mail.insyma.org/proceedings/files/original/articles/DONE_Irma Tri.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Perceived Convenience, Perceived Security Risk, Perceived Lifestyle on Decisions as a Digital Payment Tool in East Java Author #1 Irma Tri Mei Tjahya Ningsih Author #2 Krissantina Eferyn Author #3 Priyo Priyantoro Abstract/Description The advancement of digital technology has significantly transformed payment systems in society, including the increasing use of QRIS (Quick Response Code Indonesian Standard) as a cashless payment method. This study aims to examine the influence of perceived ease of use, security risk, and lifestyle on the decision to use QRIS among the people of East Java. A quantitative approach with a causal-comparative method was employed in this research. Data were collected through questionnaires distributed to QRIS users across the region. Multiple linear regression analysis was used to evaluate the relationships among the variables. The findings indicate that both perceived ease of use and lifestyle have a positive and significant effect on QRIS usage decisions, while perceived security risk has a significant negative influence. These results suggest that enhancing QRIS adoption requires attention to user convenience, alignment with modern lifestyles, and increased trust in system security from both service providers an... keywords a;b;c;d Perceived Convenience, Perceived Security Risk, Perceived Lifestyle, Digital Payment Tool, QRIS, East Java, Quantitative Research, Multiple Linear Regression publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Irma Tri.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/523 firstpage 1293 lastpage 1295 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 211 Volume 22 authors Irma Tri Mei Tjahya Ningsih, Krissantina Eferyn, Priyo Priyantoro Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Perceived Convenience, Perceived Security Risk, Perceived Lifestyle on Decisions as a Digital Payment Tool in East Java Creator An entity primarily responsible for making the resource Irma Tri Mei Tjahya Ningsih https://mail.insyma.org/proceedings/files/original/articles/Ni Wayan Dian Utami.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Leadership and Work Motivation on Employee Performance Through Job Satisfaction as an Intervening Variable at PT Suma Danu in Gianyar Author #1 Ni Wayan Dian Utami Author #2 I Gusti Ayu Sugiati Author #3 Anak Agung Media Martadiani Author #4 Ida Bagus Udayana Putra Abstract/Description Improving the potential of local communities is a big part of helping the area grow, especially in Bali's Gianyar Regency. Pig farming is a potential community-based business that has helped animal feed companies like PT Suma Danu get started. But the business has been having problems, like not meeting sales goals, a lot of absences, and unhappy employees who don't like their jobs. People think that these issues are caused by bad management, low drive, and low pay, all of which have caused employees to do poor work. As an extra variable, job satisfaction is used in this study to look at how leadership and work drives affect how well employees do their jobs. There are 45 people working at PT Suma Danu. They do things like customer service, transportation, warehousing, administrative, operations, cleaning, marketing, and security. In a census method, the whole population was used as a study sample. Partial Least Squares (PLS) analysis examined the data. Leadership positively and significantly influences employee performance and job satisfaction. Good leadership improves morale, job satisfaction, and workplace atmosphere. Workplace motivation boosts achievement and happiness. Happy workers are typically more productive, responsible, and dedicated. Job satisfaction affects employee success, motivation, and leadership. To enhance motivation and job satisfaction, PT Suma Danu's management should communicate better, involve employees in decision-making, train them, and review the pay and benefits structure. Employees are encouraged to work together better with bosses and coworkers to make the workplace more peaceful and productive. To get more complete and useful results, future experts should make the study bigger and include more factors. keywords a;b;c;d Leadership, Work Motivation, Job Satisfaction, Employee Performance publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Ni Wayan Dian Utami.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/522 firstpage 1288 lastpage 1292 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 210 Volume 22 authors Ni Wayan Dian Utami, I Gusti Ayu Sugiati, Anak Agung Media Martadiani, Ida Bagus Udayana Putra Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Leadership and Work Motivation on Employee Performance Through Job Satisfaction as an Intervening Variable at PT Suma Danu in Gianyar Creator An entity primarily responsible for making the resource Ni Wayan Dian Utami, I Gusti Ayu Sugiati, Anak Agung Media Martadiani, Ida Bagus Udayana Putra https://mail.insyma.org/proceedings/files/original/articles/DONE_Ristia Prihatin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Destination Image, Tourist Experience and Travel Motivation on Tourist Satisfaction at Halal Tourist Destination in the Village of Setanggor Central Lombok Author #1 Ristia Prihatin Author #2 Lalu Muhamad Furkan Abstract/Description This study aims to analyze the effect of destination image, tourist experience, and travel motivation on tourist satisfaction at Halal Tourism Destination in Setanggor Village, Central Lombok. The approach used is quantitative with data collection methods through distributing questionnaires. The Population in this study consisted of local and domestic tourists who visited the destination. The sampling technique was carried out by non-probability sampling. Data analysis was carried out using the Structural Equation Modeling (SEM) approach with the help of Partial Least Square (PLS). The results showed that first, destination image has a postitive and significant influence on tourist satisfaction. Second, tourist experience has a postitive and significant influence on tourist satisfaction. Third, travel motivation has a postitive and significant influence on tourist satisfaction. keywords a;b;c;d Destination Image, Tourist Experience, Travel Motivation, and Tourist Satisfaction. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Ristia Prihatin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/521 firstpage 1283 lastpage 1287 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 209 Volume 22 authors Ristia Prihatin, Lalu Muhamad Furkan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Destination Image, Tourist Experience and Travel Motivation on Tourist Satisfaction at Halal Tourist Destination in the Village of Setanggor Central Lombok Creator An entity primarily responsible for making the resource Ristia Prihatin, Lalu Muhamad Furkan https://mail.insyma.org/proceedings/files/original/articles/DONE_Ika Wardiatul Jannah-2.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City Author #1 Ika Wardiatul Jannah Author #2 Baiq Handayani Rinuastuti Abstract/Description This research aims to determine the effect of Customer Satisfaction on Customer Loyalty mediated by Brand Trust at Lazada E-commerce in Mataram City. The population in this study were consumers who had made transactions on the Lazada application in Mataram City using a sample of 100 respondents. The research method used in this research is quantitative research. This research is associative type, using SEM-PLS with SmartPLS 0.4. The results of this study indicate that Customer satisfaction has a positive and significant influence on Customer Loyalty which is mediated by Brand Trust. keywords a;b;c;d Customer Satisfaction, Customer Loyalty, Brand Trust publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Ika Wardiatul Jannah-2.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/520 firstpage 1278 lastpage 1282 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 208 Volume 22 authors Ika Wardiatul Jannah, Baiq Handayani Rinuastuti Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City Creator An entity primarily responsible for making the resource Ika Wardiatul Jannah https://mail.insyma.org/proceedings/files/original/articles/Michael Hongari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control of Taxpayers on the Improvement of Individual Tax Compliance Abstract/Description The study examines the influence of attitude, subjective norms, and perceived behavioral control on taxpayer behavior in Indonesia. The study employed a quantitative approach, distributing online questionnaires to 150 taxpayers aged 20-50 years. A total of 141 valid responses were collected, which were then analyzed using partial least squares. The findings of this study indicate that attitude affects taxpayer compliance, but subjective norms and perceived behavioral control do not have a significant impact. An interesting finding is that conceptually, perceived behavioral control should have a significant influence, because taxation has high law enforcement. However, since the respondents are taxpayers in rural areas, tax officers often do not enforce the law strictly, but rather take a more nurturing approach towards the taxpayers. This study is helpful in validating the theory and in proving empirically that tax implementation often varies between regions; therefore, further studies can be conducted by comparing tax compliance in rural and urban areas. keywords a;b;c;d Tax Compliance, Attitude, Subjective Norm, Perceived Behavioural Control publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Michael Hongari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/519 firstpage 1273 lastpage 1277 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 207 Volume 22 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control of Taxpayers on the Improvement of Individual Tax Compliance https://mail.insyma.org/proceedings/files/original/articles/18. Vietnam_Truong Dinh Thai.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects Author #1 Truong Dinh Thai Abstract/Description This study aims to explore the relationship between social influence and users' intention to use AI Chatbot services (AICSs) through the mediating roles of PE, EE, FC, HM. The survey data with the participation of 325 university students in Southern Vietnam in the form of an online survey. The research results show that social influence (SI) has a direct impact on AICS usage intention (BI), and also affects BI through the mediating roles of PE, EE, FC, HM. The research results have clarified the factors of social context and personal attributes that affect the intention to use AICSs in the current context. Therefore, these research findings are expected to provide important theoretical and practical implications for AI service developers and managers. keywords a;b;c;d AI Chatbot services, social influence, performance expectancy, effort expectancy, hedonic motivation, behavioural intention. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/18. Vietnam_Truong Dinh Thai.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/518 firstpage 1266 lastpage 1272 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 206 Volume 22 authors Truong Dinh Thai Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects Creator An entity primarily responsible for making the resource Truong Dinh Thai https://mail.insyma.org/proceedings/files/original/articles/Sada Prabawa.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Hidden Impact of Population on Local Taxes and Levies in Indonesia’s Revenue System Author #1 Ida Bagus Mahendra Sada Prabawa Author #2 Ida Ayu Surasmi Author #3 I Made Wianto Putra Author #4 Ida Bagus Udayana Putra Author #5 Ni Luh Anik Puspa Ningsih Author #6 Ni Nengah Seri Ekayani Abstract/Description This study explores the often-overlooked role of population dynamics in shaping the effectiveness of local taxes and levies on regional revenue generation in Indonesia. While local taxes and levies are crucial for financing local government activities, their impact can be significantly influenced by population factors such as size and density. By employing a quantitative approach and analyzing data from various provinces across Indonesia, this research examines how changes in population dynamics moderate the relationship between local taxes, levies, and local revenue. Using regression analysis, the study reveals that while taxes and levies are positively correlated with local revenue, their effectiveness is amplified in more densely populated areas. Additionally, the research highlights the importance of population growth in determining the scalability and efficiency of local tax systems. The findings provide valuable insights for policymakers, suggesting that a more tailored approach to tax policy, considering population factors, could optimize local revenue generation and support sustainable regional development in Indonesia. keywords a;b;c;d Local Tax, Local Levies, Local revenue, Population, Stewardship publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Sada Prabawa.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/517 firstpage 1257 lastpage 1265 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 205 Volume 22 authors Ida Bagus Mahendra Sada Prabawa, Ida Ayu Surasmi, I Made Wianto Putra, Ida Bagus Udayana Putra, Ni Luh Anik Puspa Ningsih, Ni Nengah Seri Ekayani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Hidden Impact of Population on Local Taxes and Levies in Indonesia’s Revenue System Creator An entity primarily responsible for making the resource Ida Bagus Mahendra Sada Prabawa, Ida Ayu Surasmi, I Made Wianto Putra, Ida Bagus Udayana Putra, Ni Luh Anik Puspa Ningsih, Ni Nengah Seri Ekayani https://mail.insyma.org/proceedings/files/original/articles/Nadia Ayu Anggita.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Training and Workplace Conditions on Employee Performance with Work Contentment as an Intervening Variable at PT. Florindo Makmur Author #1 Nadia Ayu Anggita Author #2 Arneta M. Oppusunggu Author #3 Cia Cai Cen Author #4 Aisyah Siregar Author #5 Yaumi Arafah Noor Author #6 Ahmad Fauzi Azhar Abstract/Description This study evaluates the impact of training and Workplace Conditions on employee performance in the production division of PT Florindo Makmur, with Work contentment as a mediating variable. The study involved 35 employees as samples, selected through the census technique. Primary data were obtained through a Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 26.00. The analysis procedure included validity, reliability, classical assumption, coefficient of determination, hypothesis testing, and Sobel test for mediation effect. Results show that training and Workplace Conditions positively affect job performance and Work contentment. Work contentment does not mediate the relationship between training and job performance, but acts as a mediator between Workplace Conditions and job performance. The findings provide guidance for management to optimize training and Workplace Conditions for performance improvement. keywords a;b;c;d Employee Training, Workplace Setting, Job Outcomes, Work Satisfaction publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Nadia Ayu Anggita.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/516 firstpage 1251 lastpage 1256 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 204 Volume 22 authors Nadia Ayu Anggita, Arneta M. Oppusunggu, Cia Cai Cen, Aisyah Siregar, Yaumi Arafah Noor, Ahmad Fauzi Azhar Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Training and Workplace Conditions on Employee Performance with Work Contentment as an Intervening Variable at PT. Florindo Makmur Creator An entity primarily responsible for making the resource Nadia Ayu Anggita, Arneta M. Oppusunggu, Cia Cai Cen, Aisyah Siregar, Yaumi Arafah Noor, Ahmad Fauzi Azhar https://mail.insyma.org/proceedings/files/original/articles/DONE_Eka Agustina.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Public Sector Accounting Implementation and Financial Statement Transparency on Performance Accountability of the Regency Community and Village Empowerment Service (DPMD) In Trenggalek Regency Author #1 Eka Agustina Author #2 Krissantina Eferyn Author #3 Meme Rukmini Author #4 Andy Chandra Pramana Abstract/Description This study aims to analyze the impact of public sector accounting implementation and financial report transparency on performance accountability at the Department of Community Empowerment and Village (DPMD) in Trenggalek Regency. Proper public sector accounting practices and financial report transparency are key to improving good governance and performance accountability in government institutions. This research uses a quantitative approach with multiple linear regression analysis. Data were collected through questionnaires distributed to DPMD staff involved directly in financial management and performance reporting. The analysis results indicate that the implementation of public sector accounting has a significant positive effect on performance accountability at DPMD, with a regression coefficient of 0.417. However, financial report transparency does not significantly affect performance accountability. Simultaneously, both variables significantly impact performance accountability with a p-value of 0.004. The study concludes that effective public sector accounting imp... keywords a;b;c;d Public Sector Accounting, Financial Statement Transparency, Performance Accountability, DPMD, Trenggalek Regency, Quantitative Research, Multiple Linear Regression publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Eka Agustina.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/515 firstpage 1245 lastpage 1250 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 203 Volume 22 authors Eka Agustina, Krissantina Eferyn, Meme Rukmini, Andy Chandra Pramana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Public Sector Accounting Implementation and Financial Statement Transparency on Performance Accountability of the Regency Community and Village Empowerment Service (DPMD) In Trenggalek Regency Creator An entity primarily responsible for making the resource Eka Agustina https://mail.insyma.org/proceedings/files/original/articles/Christabella Angelina Alexander.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Liquidity, Profitability, Debt, Firm Size, and Dividend Policy on Firm Value Author #1 Christabella Angelina Alexander Author #2 Putu Anom Mahadwartha Author #3 Werner R. Murhadi* Abstract/Description This study examines the effect of liquidity, profitability, debt, firm size, and dividend policy on firm value. The independent variables used are liquidity as measured by the current ratio, profitability as measured by return on assets, debt by debt ratio, firm size measured using ln total assets, and dividend policy as measured by the dividend payout ratio. The sample in this study consisted of 1,195 observations of non-financial sector companies listed on the Indonesia Stock Exchange. This study uses secondary data and a quantitative approach with multiple linear regression. The results of this study indicate that the variables of liquidity, profitability, debt, and dividend policy have a significant positive effect on firm value. Meanwhile, the firm size variable has no significant negative effect on firm value. keywords a;b;c;d Liquidity, Profitability, Debt, Firm Size, Dividend Policy, Firm Value publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Christabella Angelina Alexander.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/514 firstpage 1237 lastpage 1244 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 202 Volume 22 authors Christabella Angelina Alexander, Putu Anom Mahadwartha, Werner R. Murhadi* Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Liquidity, Profitability, Debt, Firm Size, and Dividend Policy on Firm Value Creator An entity primarily responsible for making the resource Christabella Angelina Alexander, Putu Anom Mahadwartha, Werner R. Murhadi https://mail.insyma.org/proceedings/files/original/articles/Eka Fadhillatus Laili.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Green Banking and Intellectual Capital on Banking Financial Profitability on The IDX in The 2019-2023 Period Author #1 Eka Fadhillatus Laili Author #2 Rochman Arif Author #3 Mohammad Syafik Author #4 Fitri Nur Janna Author #5 Yenni Vera Fibriyanti Abstract/Description Study This aiming For analyze influence green banking and intellectual capital to profitability finance banking at BEI for the 2019-2023 period . Green banking is more refers to practice banking that implements principle friendly environment . While intellectual capital measured with method Value Added Intellectual Coefficient (VAIC) which consists of from three components , namely Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), and Structural Capital Value Added ( STVA). Profitability measured use Return On Assets (ROA). Study This use approach quantitative with secondary data , such as sustainability report and annual report published by the Indonesia Stock Exchange . With method purposive sampling , resulting in amount sample overall as many as 145 from 29 banks each period . Research data analysis techniques This use analysis panel data regression with STATA software version 12 when process data . The results of the study indicate that green banking variables do not have a significant effect on profitability (ROA, intellectual capital as measured by Value Added Capital Employed (VACA) has a positive and significant effect on profitability (ROA), Value Added Human Capital (VAHU) has a positive and significant effect on profitability (ROA) and Structural Capital Value Added (STVA) does not have a significant effect on profitability (ROA). keywords a;b;c;d Green Banking, Intellectual Capital (VACA, VAHU, STVA), Profitability. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Eka Fadhillatus Laili.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/513 firstpage 1230 lastpage 1236 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 201 Volume 22 authors Eka Fadhillatus Laili, Rochman Arif, Mohammad Syafik, Fitri Nur Janna, Yenni Vera Fibriyanti Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Green Banking and Intellectual Capital on Banking Financial Profitability on The IDX in The 2019-2023 Period Creator An entity primarily responsible for making the resource Eka Fadhillatus Laili, Rochman Arif, Mohammad Syafik, Fitri Nur Janna, Yenni Vera Fibriyanti https://mail.insyma.org/proceedings/files/original/articles/Debby Lailatul Fitria.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Financial Rewards, Professional Training, Professional Recognition, and Work Environment on Accounting Students' Interest in a Career as a Public Accountant Author #1 Debby Lailatul Fitria Author #2 Abdul Ghofur Author #3 Abidah Dwi Rahmi Satiti Author #4 Rosdiyati Author #5 Indah Kurniyawati Abstract/Description This study is a study conducted to determine the effect of financial rewards, professional training, professional recognition, and work environment on the interest of Accounting students at the Islamic University of Lamongan and Darul Ulum University of Lamongan in pursuing a career as a public accountant. This study uses a quantitative approach with data sources derived from primary data obtained from distributing questionnaires. The questionnaire was distributed to Accounting Students at UNISLA and UNISDA class of 2021. The sampling technique in this study used a purposive sampling technique with a sample size of 70 respondents. The scale used to conduct this study is a Likert scale of 1 to 5. The software used to conduct this study is SPSS version 24. The results of this study indicate that financial rewards, professional training, professional recognition and work environment have a significant effect on the interest of accounting students. While financial rewards, professional training, professional recognition and work environment simultaneously influence the interest of accounting students at the Islamic University of Lamongan and Darul Ulum University of Lamongan in pursuing a career as a public accountant. keywords a;b;c;d Financial Rewards, Professional Training, Professional Recognition, Work Environment, Career Selection Interests to Become a Public Accountant. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Debby Lailatul Fitria.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/512 firstpage 1225 lastpage 1229 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 200 Volume 22 authors Debby Lailatul Fitria, Abdul Ghofur, Abidah Dwi Rahmi Satiti, Rosdiyati, Indah Kurniyawati Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Financial Rewards, Professional Training, Professional Recognition, and Work Environment on Accounting Students' Interest in a Career as a Public Accountant Creator An entity primarily responsible for making the resource Debby Lailatul Fitria, Abdul Ghofur, Abidah Dwi Rahmi Satiti, Rosdiyati, Indah Kurniyawati https://mail.insyma.org/proceedings/files/original/articles/5. Vietnam_DOAN.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Current Status and Proposed Solutions For Human Resource Development in Support of Artificial Intelligence Advancement in Vietnam Author #1 Bùi V?n Tr?nh Author #2 Hu?nh Minh ?oàn Abstract/Description AI is a key driver of the Fourth Industrial Revolution, increasing demand for skilled human resources in Vietnam. Despite the growth of AI programs, challenges persist in outdated curricula, limited faculty, and lack of practical skills. This paper proposes five solutions: modernizing curricula, developing faculty, investing in research infrastructure, strengthening industry–academia ties, and ensuring long-term policy support. Coordinated efforts among stakeholders are essential to improve training quality and meet global AI demands. keywords a;b;c;d Artificial Intelligence, AI workforce training, Fourth Industrial Revolution, education, enterprise collaboration, curriculum modernization, lecturer development, policy support. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/5. Vietnam_DOAN.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/511 firstpage 1219 lastpage 1224 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 199 Volume 22 authors Bùi V?n Tr?nh, Hu?nh Minh ?oàn Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Current Status and Proposed Solutions For Human Resource Development in Support of Artificial Intelligence Advancement in Vietnam Creator An entity primarily responsible for making the resource Bùi V?n Tr?nh https://mail.insyma.org/proceedings/files/original/articles/1. Vietnam_Bui Duc Sinh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Application of Artificial Intelligence (AI) to Transform Organizational Culture in the Banking and Finance Sector: A Case Study in Ho Chi Minh City Author #1 Bui Duc Sinh Abstract/Description This study aims to explore the impact of Artificial Intelligence (AI) adoption on organizational culture change within the banking and finance sector in Ho Chi Minh City. Employing a quantitative approach and utilizing the PLS-SEM model with 413 survey responses, the results reveal that AI exerts a positive influence on fostering a data-driven culture and internal innovation, thereby enhancing change acceptance and leading to organizational culture transformation. All research hypotheses are strongly supported with a high level of statistical significance (p < 0.001). These findings underscore the strategic role of AI not only in technological innovation but also in restructuring corporate culture, thereby strengthening banks’ adaptability and competitiveness in the context of rapid digital transformation. Furthermore, the study emphasizes the critical need for investment in the development of digital human resources to ensure sustainable growth in the future. keywords a;b;c;d Artificial Intelligence (AI), Organizational Culture, Data Culture, Change Acceptance publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/1. Vietnam_Bui Duc Sinh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/510 firstpage 1213 lastpage 1218 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 198 Volume 22 authors Bui Duc Sinh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Application of Artificial Intelligence (AI) to Transform Organizational Culture in the Banking and Finance Sector: A Case Study in Ho Chi Minh City Creator An entity primarily responsible for making the resource Bui Duc Sinh https://mail.insyma.org/proceedings/files/original/articles/Luo Yun.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Thailand-China Rubber Industry Cooperation Under the Belt and Road Initiative: Opportunities and Challenges Author #1 Luo Yun Author #2 Sunthan Chayanon Author #3 Wijittra Srisorn Abstract/Description The Belt and Road Initiative (BRI), proposed by China in 2013, has facilitated extensive economic and industrial cooperation between China and Southeast Asian countries, including Thailand. As the world’s largest producer and exporter of natural rubber, Thailand plays a crucial role in China’s rubber industry supply chain. This paper examines the dynamics of Thailand-China rubber industry cooperation under the BRI framework, analysing key projects, economic benefits, and challenges. Utilizing secondary data from government reports, academic research, and industry analyses, this study highlights how infrastructure development, investment flows, and trade agreements under the BRI have strengthened bilateral rubber industry collaboration. However, issues such as price volatility, environmental concerns, and geopolitical influences pose significant challenges. The paper concludes with policy recommendations to enhance sustainable cooperation in this sector. keywords a;b;c;d Belt and Road Initiative, Thailand-China relations, rubber industry, economic cooperation, trade. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Luo Yun.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/509 firstpage 1208 lastpage 1212 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 197 Volume 22 authors Luo Yun, Sunthan Chayanon, Wijittra Srisorn Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Thailand-China Rubber Industry Cooperation Under the Belt and Road Initiative: Opportunities and Challenges Creator An entity primarily responsible for making the resource Luo Yun, Sunthan Chayanon, Wijittra Srisorn https://mail.insyma.org/proceedings/files/original/articles/17. Vietnam_Quoc Tran - Nam.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Social Desirability Bias in Likert Scale Design: Concerns and Suggestions Author #1 Quoc Tran - Nam Abstract/Description The Likert scale is used commonly by researchers to obtain data of a human’s internal state. However, the Likert scale also faces the problem of bias (i.e., social desirability bias) in the respondent’s response. Factors leading to the social desirability bias are wording style in the questions, the culture, and the heuristic process. As controlling the social desirability bias, statistical techniques, special techniques to elicit truthful answers from sensitive questions, or changing the designs of the questionnaires are applied. This review article covers information about the social desirability bias and suggests an idea to develop a time controlling method for the researchers to develop in future research. keywords a;b;c;d Bias, Likert scale, Solutions, Social sesirability, Respondents publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/17. Vietnam_Quoc Tran - Nam.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/508 firstpage 1203 lastpage 1207 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 196 Volume 22 authors Quoc Tran - Nam Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social Desirability Bias in Likert Scale Design: Concerns and Suggestions Creator An entity primarily responsible for making the resource Quoc Tran - Nam https://mail.insyma.org/proceedings/files/original/articles/16. Vietnam_Le Th Anh Th.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Promoting The Development of Fintech in Vietnam in The Era of Growth Author #1 Lê Th? Anh Th? Abstract/Description In the current context of globalization, the development and explosion of the 4.0 industrial revolution has been bringing many changes to the Vietnamese financial technology market. In recent years, this market has had new and impressive transformations, reflected in the rapidly increasing number of Fintech businesses, companies, products and services. It can be said that the emergence of Fintech has changed the face of the financial services industry with the advantages of speed, efficiency, security, privacy and potential. Will the financial technology market in Vietnam continue to grow strongly? This article will research the current situation of Fintech in Vietnam to propose some solutions for government agencies, especially the State Bank, related to the development of Fintech in Vietnam. keywords a;b;c;d Fintech, financial technology market, Vietnam. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/16. Vietnam_Le Th Anh Th.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/507 firstpage 1199 lastpage 1202 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 195 Volume 22 authors Lê Th? Anh Th? Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Promoting The Development of Fintech in Vietnam in The Era of Growth Creator An entity primarily responsible for making the resource Lê Th? Anh Th? https://mail.insyma.org/proceedings/files/original/articles/14. Vietnam_Pham Thi Mai Huong.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Promoting The Application of Artificial Intelligence (AI) in Public Finance Management in Vietnam Author #1 Pham Thi Mai Huong Author #2 Pham Duc Giap Abstract/Description Artificial intelligence (AI) has emerged as a key instrument to assist nations in modernizing public administration, particularly in the area of public finance management, in the context of the global digital revolution. AI can help identify financial fraud, streamline the public auditing process, and increase the effectiveness of budget revenue and expenditure. With a focus on examining the function and present state of AI application in Vietnamese public financial management, this paper demonstrates that there are still numerous obstacles to overcome in terms of data infrastructure, human resources, and institutions. Therefore, in order to establish the conditions necessary for AI to play an efficient and long-lasting role in Vietnam's public finance, the article has suggested ways to encourage its implementation in public finance management in that country today. keywords a;b;c;d Artificial Intelligence (AI), Public Finance, Public Finance Management, Tax Management publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/14. Vietnam_Pham Thi Mai Huong.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/506 firstpage 1191 lastpage 1198 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 194 Volume 22 authors Pham Thi Mai Huong, Pham Duc Giap Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Promoting The Application of Artificial Intelligence (AI) in Public Finance Management in Vietnam Creator An entity primarily responsible for making the resource Pham Thi Mai Huong https://mail.insyma.org/proceedings/files/original/articles/15. Vietnam_Hanh Dao Thi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Policies for The Development of The Smart Finance Ecosystem in Vietnam Author #1 Hanh Dao Thi Abstract/Description This paper examines the development of Vietnam's smart financial ecosystem, focusing on the policies driving the growth of financial technology (fintech) in the country. Despite notable progress, challenges such as infrastructure limitations, cybersecurity concerns, and the need for enhanced regulatory frameworks persist. The study compares Vietnam's fintech landscape with leading countries like Singapore, India, and China, highlighting best practices. Using a combination of literature review and expert interviews, the paper discusses the key drivers, challenges, and opportunities for growth. It concludes with policy recommendations to strengthen infrastructure, improve security, and support fintech startups, aiming to foster a sustainable and inclusive financial ecosystem in Vietnam. keywords a;b;c;d smart financial ecosystem, fintech, Vietnam, digital transformation, financial inclusion, cybersecurity. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/15. Vietnam_Hanh Dao Thi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/505 firstpage 1187 lastpage 1190 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 193 Volume 22 authors Hanh Dao Thi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Policies for The Development of The Smart Finance Ecosystem in Vietnam Creator An entity primarily responsible for making the resource Hanh Dao Thi https://mail.insyma.org/proceedings/files/original/articles/3. Vietnam_Phan Thi Thanh Quyen.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Perceived Risk and Usage Behavior Of Ai-Based Banking Services: An International Perspective Author #1 Phan Thi Thanh Quyen Author #2 Dang Thi Ly Abstract/Description With the national digital transformation strategy and the rapid development of fintech, the application of AI in Vietnam’s banking sector is an inevitable trend. However, a key concern is whether Vietnamese customers are ready to accept and use AI-based banking services, given the numerous online fraud cases and severe financial losses associated with digital banking. To provide experts, policymakers, and regulatory authorities with a comprehensive understanding of the factors influencing banking service adoption, this article examines the impact of perceived risk on the usage behavior of AI-based banking services from the perspective of the global scientific community. Due to differences in research contexts, subjects, and methodologies, findings are inconsistent: some studies suggest that perceived risk has no or only a minor impact, while others show conflicting results, indicating that perceived risk can influence user behavior both positively and negatively. Therefore, to effectively propose and implement practical policies that promote the development of AI-based banking services in Vietnam, it is essential to conduct studies that specifically assess the impact of perceived risk on Vietnamese customers’ adoption behavior. keywords a;b;c;d Perceived Risk, AI-based Banking Services, Usage Behavior, Vietnam, Fintech, Digital Transformation publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/3. Vietnam_Phan Thi Thanh Quyen.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/504 firstpage 1181 lastpage 1186 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 192 Volume 22 authors Phan Thi Thanh Quyen, Dang Thi Ly Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Perceived Risk and Usage Behavior Of Ai-Based Banking Services: An International Perspective Creator An entity primarily responsible for making the resource Phan Thi Thanh Quyen https://mail.insyma.org/proceedings/files/original/articles/Phuchit Phurisirikul.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Management of Elderly Welfare under the Jurisdiction of the Ranong Provincial Administrative Organization Author #1 Phuchit Phurisirikul Author #2 Sunthan Chayanon Author #3 Wijittra Srisorn Abstract/Description This study examines the governance and delivery of social welfare services for older persons within the remit of the Ranong Provincial Administrative Organization. It underscores the imperative of instituting a comprehensive welfare framework to enhance the quality of life and social integration of the elderly population in Ranong Province. The research identifies four principal domains of service provision: healthcare and public health, occupational support, educational opportunities, and old-age allowances. In the area of healthcare and public health, the study emphasizes the importance of ensuring that senior citizens have access to timely, convenient, and continuous health-promotion initiatives, preventive care, and medical treatment to optimize their physical well-being. Regarding occupational support, the expansion of vocational training and income-generation programmes is highlighted as a means to mitigate unemployment among the elderly and to facilitate their meaningful engagement in productive activities. Educational opportunities for older adults are also considered crucial, with the establishment of lifelong learning centres aimed at promoting ongoing personal development and cognitive stimulation. In addition, the study advocates for the augmentation of state-funded pension schemes and subsistence grants to alleviate financial hardship and support the daily living expenses of senior citizens. The findings indicate that an integrated, multi-sectoral approach—addressing the physical, psychological, familial, social, and environmental dimensions—is essential for effective welfare management. Government agencies are therefore advised to adopt coordinated policies and cross-sector collaboration to ensure that the elderly receive holistic and sustainable support. keywords a;b;c;d Elderly Welfare Management; Social Welfare Services; Quality of Life; Ranong Province. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Phuchit Phurisirikul.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/503 firstpage 1175 lastpage 1180 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 191 Volume 22 authors Phuchit Phurisirikul, Sunthan Chayanon, Wijittra Srisorn Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Management of Elderly Welfare under the Jurisdiction of the Ranong Provincial Administrative Organization Creator An entity primarily responsible for making the resource Phuchit Phurisirikul, Sunthan Chayanon, Wijittra Srisorn https://mail.insyma.org/proceedings/files/original/articles/8. Vietnam_Hien Thi Thu Hoang.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Machine Learning in Financial Performance Prediction: The Role of ESG Author #1 Hien Thi Thu Hoang Author #2 Trieu Dang Viet Author #3 Trang La Thi Thu Abstract/Description This study explores the application of machine learning techniques to predict corporate Environmental, Social, and Governance (ESG) scores, with a particular focus on identifying the most influential factors derived from company reports. Three predictive models - linear regression, random forests, and gradient boosting - were employed to estimate ESG risk scores. The experimental results demonstrate that the gradient boosting model outperforms the other approaches in predictive accuracy. Analysis using Shapley Additive Explanations (SHAP) reveals that industry classification is the most significant determinant of ESG scores, followed by key financial indicators such as Price/Sales ratio, Price/Book ratio, and Market Capitalization. The proposed predictive framework offers valuable insights for investors and corporations, facilitating informed investment decisions and strategic enhancements in ESG performance. keywords a;b;c;d ESG, Random Forest, Decision Tree, Logistic Regression, financial performance, machine learning publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/8. Vietnam_Hien Thi Thu Hoang.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/502 firstpage 1171 lastpage 1174 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 190 Volume 22 authors Hien Thi Thu Hoang, Trieu Dang Viet, Trang La Thi Thu Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Machine Learning in Financial Performance Prediction: The Role of ESG Creator An entity primarily responsible for making the resource Hien Thi Thu Hoang https://mail.insyma.org/proceedings/files/original/articles/13. Vietnam_Nguyen Minh Thu.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Legal Risks of Applying Artificial Intelligence as Robo-advisors: International Experiences and Suggestions for Vietnam Author #1 Nguyen Minh Thu Author #2 Dang Thi Xuan Author #3 Tran Vu Duc Hung Abstract/Description The rise of AI has revolutionized finance, particularly with robo-advisors, offering cost-effective, accessible, and unbiased investment advice. However, this integration presents significant legal hurdles, including liability for financial losses, data protection, algorithmic manipulation, and regulatory gaps. While some nations have established risk-mitigation regulations, Vietnam's user protection framework remains nascent. This paper analyzes the legal risks of AI in virtual financial advisory, comparing Singapore's regulatory model with Vietnam's. It proposes evidence-based policy solutions to optimize the governance and management of these advisors, thereby fostering the advancement of Vietnam's financial market within the ambit of digital transformation. keywords a;b;c;d Legal risks, AI, robo-advisors, Vietnam, financial technology. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/13. Vietnam_Nguyen Minh Thu.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/501 firstpage 1164 lastpage 1170 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 189 Volume 22 authors Nguyen Minh Thu, Dang Thi Xuan, Tran Vu Duc Hung Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Legal Risks of Applying Artificial Intelligence as Robo-advisors: International Experiences and Suggestions for Vietnam Creator An entity primarily responsible for making the resource Nguyen Minh Thu https://mail.insyma.org/proceedings/files/original/articles/Yohana Agustina.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Internal Factors Determining Bank Profitability with Women Director Gender as a Moderating Variable Author #1 Yohana Agustina Author #2 Anggraeni Anggraeni Abstract/Description The purpose of this study is to analyze Credir Risk, Efficiency, Liquidity, LAR, Size on Profitability. This study uses a population of all Rural Bank (BPR) listed on Malang Raya in 2019-2023. The sampling method used purposive sampling method and obtained a sample of 21 companies for five years of observation, with the data technique used was multiple regression analysis. The results of this study indicate that credit risk, BOPO have a negative effect on Profitability. Liquidity and LAR have a positive effect on Profitability, meanwhile, Size and Gender Moderation of Women Directors have no effect on Profitability. keywords a;b;c;d Profitability, Geder, Bank publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Yohana Agustina.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/500 firstpage 1159 lastpage 1163 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 188 Volume 22 authors Yohana Agustina, Anggraeni Anggraeni Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Internal Factors Determining Bank Profitability with Women Director Gender as a Moderating Variable Creator An entity primarily responsible for making the resource Yohana Agustina, Anggraeni Anggraeni https://mail.insyma.org/proceedings/files/original/articles/Chalerm Nhuchauy.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Influences of Political Parties’ Ideas, Ideology, and Policies on The Popularity of People in Phuket Province Author #1 Chalerm Nhuchauy Author #2 Sunthan Chayanon Author #3 Wijittra Srisorn Abstract/Description Political parties have a long history, but modern political parties began in the early 19th century and have only truly evolved for over 100 years. Political parties are political institutions that are important to the democratic parliamentary system of government, as the saying goes, “The heart of democracy is elections, the heart of elections or political parties.” Political parties are vehicles that bring politicians into state power. This article aims to have political parties have ideas, ideologies, and policies that truly meet the needs and solve the problems of the people. The ideas, ideologies, and policies of political parties are controlled by the Political Party Act, which is the Political Party Act B.E. 2566 (2023), which is within the framework of the law mentioned above. There are also other laws that control political parties from having ideas, ideologies, and policies that conflict with the law or against the peace and order and good morals of the people. When political parties have ideas, ideologies, and policies that are consistent with the law, the political party will not be dissolved, making the political party stronger. At the same time, if political parties have ideas, ideologies, and policies that are consistent with the real needs of the people, they will be supported by party members and the people, making the political party stronger, popular with the people, and winning the election to form a government to govern the country stably. keywords a;b;c;d Political parties Ideas, ideologies, and policies publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Chalerm Nhuchauy.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/499 firstpage 1154 lastpage 1158 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 187 Volume 22 authors Chalerm Nhuchauy, Sunthan Chayanon, Wijittra Srisorn Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Influences of Political Parties’ Ideas, Ideology, and Policies on The Popularity of People in Phuket Province Creator An entity primarily responsible for making the resource Chalerm Nhuchauy, Sunthan Chayanon, Wijittra Srisorn https://mail.insyma.org/proceedings/files/original/articles/Sri Ardilla Br Sitepu.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Improving Consumer Loyalty Through Transaction Ease: A Study of Dana Users at The Al-Fatih BRILink Tebing Tinggi Author #1 Sri Ardilla Br Sitepu Author #2 Bobby Hartanto Author #3 Willy Cahyadi Author #4 Putri Rifka Amanda Author #5 Maria Magdalena Lumban Tobing Author #6 Nadya Rizqina Abstract/Description This study aims to examine the impact of transaction ease on consumer loyalty among users of the DANA digital wallet, with customer satisfaction serving as a mediating variable. The research was conducted on customers of the Al-Fatih BRILink Store in Tebing Tinggi City. Adopting a quantitative approach, the study employed a survey method involving 96 respondents selected through purposive sampling. The results show that the ease of transactions has a significant and positive effect on customer satisfaction, as well as a direct positive impact on customer loyalty. Furthermore, customer satisfaction significantly contributes to customer loyalty and serves as an effective mediator in the relationship between transaction ease and loyalty. These results highlight the importance for digital wallet providers to consistently enhance transaction convenience in order to sustain customer satisfaction and foster loyalty in the increasingly competitive fintech landscape. keywords a;b;c;d Ease of Transaction, Customer Satisfaction, Customer Loyalty, Digital Wallet, DANA. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Sri Ardilla Br Sitepu.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/498 firstpage 1150 lastpage 1153 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 186 Volume 22 authors Sri Ardilla Br Sitepu, Bobby Hartanto, Willy Cahyadi, Putri Rifka Amanda, Maria Magdalena Lumban Tobing, Nadya Rizqina Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Improving Consumer Loyalty Through Transaction Ease: A Study of Dana Users at The Al-Fatih BRILink Tebing Tinggi Creator An entity primarily responsible for making the resource Sri Ardilla Br Sitepu, Bobby Hartanto, Willy Cahyadi, Putri Rifka Amanda, Maria Magdalena Lumban Tobing, Nadya Rizqina https://mail.insyma.org/proceedings/files/original/articles/DONE_Faza Nurriza Hafidz.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Implementation of Quadruple Helix in Increasing the Competitiveness of Creative MSMEs in Kediri Author #1 Faza Nurriza Hafidz Author #2 Bothy Dewandaru Author #3 Sudjiono Abstract/Description The purpose of this study is to determine the role of each Quadruple Helix party in increasing the competitiveness of MSMEs in Rejomulyo Village, Kediri City. This study is a field research with a qualitative method approach. The stages of data collection, data reduction, data presentation, and data verification. Data collection techniques are carried out by direct observation and interviews with each helix actor. The results of the study indicate that from each Quadruple Helix party, only the government and the community are able to maximize their role in developing the competitiveness of MSMEs, academics and the private sector still need to improve cooperation with MSME entrepreneurs in order to maximize the competitiveness of MSMEs. keywords a;b;c;d Quadruple Helix, Competitiveness, Creative Industry publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Faza Nurriza Hafidz.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/497 firstpage 1144 lastpage 1149 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 185 Volume 22 authors Faza Nurriza Hafidz, Bothy Dewandaru, Sudjiono Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Implementation of Quadruple Helix in Increasing the Competitiveness of Creative MSMEs in Kediri Creator An entity primarily responsible for making the resource Faza Nurriza Hafidz https://mail.insyma.org/proceedings/files/original/articles/4. Vietnam_Diem, Ngo Nhat Phuong.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Impact of Big Data Era, Big Data Analysis on The Quality of Accounting Information Author #1 Diem, Ngo Nhat Phuong Abstract/Description Modern trends with rapid advances in data science, the 4.0 industrial revolution, big data and big data analysis have become an important aspect of modern life. Accounting, auditing and analysis activities have been reshaped in the approach when integrating big data and big data analysis. Therefore, this article is conducted to analyze in depth the profound impacts of big data and big data analysis on accounting fields to assess the impact of big data and data analysis in improving the quality of accounting information. At the same time, the article also mentions the impacts of data and big data analysis on the accounting profession in the new era and thereby proposes some related implications as well as suggests future research directions. keywords a;b;c;d Big data, big data analysis, quality of accounting information publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/4. Vietnam_Diem, Ngo Nhat Phuong.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/496 firstpage 1139 lastpage 1143 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 184 Volume 22 authors Diem, Ngo Nhat Phuong Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of Big Data Era, Big Data Analysis on The Quality of Accounting Information Creator An entity primarily responsible for making the resource Diem, Ngo Nhat Phuong https://mail.insyma.org/proceedings/files/original/articles/Imawati Yousida.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title How Cognitive Biases Drive Investment Behavior: Analyzing Indonesian Investors' Financial Choice Author #1 Imawati Yousida Author #2 Rumaizah Author #3 Dwi Rochmawati Abstract/Description This research investigates the impact of three cognitive biases—disposition bias, representativeness bias, and anchoring bias—on investment decision-making, specifically in the context of Indonesian investors. These biases are examined as key psychological factors that influence how investors make financial choices and how these decisions shape their investment behavior. The study also considers the role of these biases in influencing investment outcomes, providing insights into how cognitive factors affect the financial decision-making process. The target population consists of Indonesian investors aged between 18 and 60, all of whom have prior experience in capital market investments. The respondents are selected to ensure diversity, with a focus on gaining insights from both male and female participants. The research uses a sample of 105 respondents, with data analysis conducted through SPSS 20.0 to evaluate three hypotheses related to the influence of disposition, representativeness, and anchoring biases on investment decisions. The t-test results indicate that all three biases have a statistically significant impact on investment decision-making, confirming that these psychological factors play a crucial role in shaping financial choices. With t-values showing significance for each bias, the findings suggest that these biases significantly influence how individuals approach their investment decisions. The study’s conclusions offer valuable insights for financial institutions to better understand the cognitive drivers behind investment behavior and provide actionable recommendations to mitigate the effects of these biases in investment decision-making. keywords a;b;c;d Investment Decision-Making, Disposition Bias, Representativeness Bias, Anchoring Bias, Indonesian Investors. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Imawati Yousida.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/495 firstpage 1134 lastpage 1138 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 183 Volume 22 authors Imawati Yousida, Rumaizah, Dwi Rochmawati Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource How Cognitive Biases Drive Investment Behavior: Analyzing Indonesian Investors' Financial Choice Creator An entity primarily responsible for making the resource Imawati Yousida, Rumaizah, Dwi Rochmawati https://mail.insyma.org/proceedings/files/original/articles/Tina Lestari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Herding Behavior and Risk Perception: Psychological Determinants of Investment Choices in Emerging Markets Author #1 Tina Lestari Author #2 Le Hoai Nam Author #3 Muhammmad Mawahib Ahmadi Abstract/Description This research investigates the influence of behavioral factors—overconfidence, risk aversion, and herding behavior—on investment decision-making. Anchored in the principles of behavioral finance, the study emphasizes the psychological underpinnings that drive financial behavior beyond traditional rational models. Using a quantitative approach with a sample of 110 investors in Indonesia, the findings reveal that herding behavior exerts the strongest positive impact on investment decisions, highlighting the pivotal role of social influence in financial markets. Risk aversion also significantly shapes investment choices, indicating that investors with a higher tendency to avoid risk prefer more secure and stable assets. Meanwhile, overconfidence, though positively associated with investment decision-making, demonstrates a comparatively smaller effect. These results underscore the necessity for interventions aimed at improving investors' critical thinking and reducing susceptibility to cognitive and emotional biases. The study contributes to the growing body of literature on behavioral finance by offering empirical evidence on how individual psychological traits affect investment behavior in emerging markets. Future research is encouraged to expand the model by incorporating variables such as financial literacy, emotional intelligence, and market sentiment. keywords a;b;c;d Behavioral Finance; Investment Decision-Making; Overconfidence; Risk Aversion; Herding Behavior publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Tina Lestari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/494 firstpage 1128 lastpage 1133 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 182 Volume 22 authors Tina Lestari, Le Hoai Nam, Muhammmad Mawahib Ahmadi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Herding Behavior and Risk Perception: Psychological Determinants of Investment Choices in Emerging Markets Creator An entity primarily responsible for making the resource Tina Lestari, Le Hoai Nam, Muhammmad Mawahib Ahmadi https://mail.insyma.org/proceedings/files/original/articles/Waiphot Kulachai1.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title From Adoption to Action: How Organizational Culture Channels Technology into Employee Performance Author #1 Waiphot Kulachai Author #2 Patipol Homyamyen Author #3 Khwanta Benchakhan Abstract/Description This study examined the influence of Technology Adoption, Leadership Support, Communication Effectiveness, and Organizational Culture on Employee Performance using a quantitative approach. Data were collected from 157 employees across various industries through a structured online questionnaire, with all constructs measured using validated Likert-scale items. Multiple regression analysis conducted via JASP revealed that Technology Adoption, Communication Effectiveness, and Organizational Culture significantly and positively predicted Employee Performance, whereas Leadership Support showed no statistically significant effect. The model explained a substantial portion of variance in employee outcomes, underscoring the importance of digital tools, clear communication, and a supportive organizational culture in enhancing performance. These findings offer valuable insights for organizations aiming to optimize employee output through strategic investments in systems and culture. keywords a;b;c;d Communication effectiveness, Digital workplace, Employee performance, JASP software, Leadership support publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Waiphot Kulachai1.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/493 firstpage 1121 lastpage 1127 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 181 Volume 22 authors Waiphot Kulachai, Patipol Homyamyen, Khwanta Benchakhan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From Adoption to Action: How Organizational Culture Channels Technology into Employee Performance Creator An entity primarily responsible for making the resource Waiphot Kulachai, Patipol Homyamyen, Khwanta Benchakhan https://mail.insyma.org/proceedings/files/original/articles/Felicia Febriane.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Female Directors, Intellectual Assets and Sustainability Report Quality: Moderation of Audit Quality Author #1 Felicia Febriane, Dedhy Sulistiawan, Senny Harindahyani Author #2 Felicia Febriane Author #3 Dedhy Sulistiawan Author #4 Senny Harindahyani Abstract/Description The purpose of this study is to investigate that audit quality moderate the relationship between female directors, intellectual assets and sustainability report quality. This paper examines sustainability reports of 1.523 listed companies on the Indonesia Stock Exchange for 2020-2022. Using the Generalized Least Square (GLS) regression model, the empirical results indicate that the moderating effect of audit quality proxied by a Big Four public accountant firm shows a positive significant effect. This study’s findings have important implications especially for the corporate top management. Companies are encouraged to not only consider the existense of female board of directors to enhance higher quality of sustainability report, but also to strengthen the role of the board by hire higher quality financial statement’s auditor. keywords a;b;c;d Female Directors, Intellectual Asset, Audit Quality, Sustainability Report Quality publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Felicia Febriane.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/492 firstpage 1116 lastpage 1120 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 180 Volume 22 authors Felicia Febriane, Dedhy Sulistiawan, Senny Harindahyani, Felicia Febriane, Dedhy Sulistiawan, Senny Harindahyani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Female Directors, Intellectual Assets and Sustainability Report Quality: Moderation of Audit Quality https://mail.insyma.org/proceedings/files/original/articles/20. Vietnam_Phuc Quy Thanh Nguyen.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Factors Influencing the Intention to Use Artificial Intelligence in Personal Banking Services in Ho Chi Minh City Author #1 Dinh Linh Chau Author #2 Phuc Quy Thanh Nguyen Abstract/Description The integration of artificial intelligence (AI) into banking services is driving significant transformations in customer experiences, offering personalized and highly efficient solutions. However, the adoption of AI in personal banking services in Ho Chi Minh City (HCMC) still faces numerous challenges. This study - conducted in the context of Vietnam's banking industry accelerating digital transformation post-pandemic - aims to identify the factors influencing customers' intentions to use AI in personal banking services in HCMC. By synthesizing relevant literature and proposing a research model, we identified nine key factors, with the three most prominent being: technical compatibility, relative advantage, and technical complexity. Results show that, contrary to initial predictions, technical compatibility (? = 0.347) and organizational readiness (? = 0.153) exert strong positive influences, while technical complexity (? = -0.183) poses a significant barrier for older users. The study employs analytical methods such as reliability testing (Cronbach's Alpha), exploratory factor analysis (EFA), regression analysis, and model validation. The findings provide valuable insights for ba... keywords a;b;c;d Artificial Intelligence (AI), Personal Banking Services, Ho Chi Minh City (HCMC), Intention to Use, Technical Compatibility, Relative Advantage, Technical Complexity, Organizational Readiness publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/20. Vietnam_Phuc Quy Thanh Nguyen.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/491 firstpage 1109 lastpage 1115 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 179 Volume 22 authors Dinh Linh Chau, Phuc Quy Thanh Nguyen Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Influencing the Intention to Use Artificial Intelligence in Personal Banking Services in Ho Chi Minh City Creator An entity primarily responsible for making the resource Dinh Linh Chau https://mail.insyma.org/proceedings/files/original/articles/19. Vietnam_Linh Chau Dinh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City Author #1 Thanh Nguyen Phuc Quy Author #2 Linh Chau Dinh Abstract/Description The emergence of artificial intelligence (AI) in personal financial services has significantly transformed how customers interact with digital wallets such as MoMo. This study aims to identify the factors affecting Gen Z customers' intention to use AI in MoMo's personal financial services in Ho Chi Minh City. The proposed research model includes four factors: perceived usefulness, perceived ease of use, response quality, and performance expectancy. Inheriting the TAM and UTAUT theories, this study expects to provide practical evidence on AI adoption behavior among young, dynamic customers in Vietnam. keywords a;b;c;d Artificial Intelligence, Personal Financial Services, MoMo E-wallet, Gen Z, Intention to Use publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/19. Vietnam_Linh Chau Dinh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/490 firstpage 1104 lastpage 1108 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 178 Volume 22 authors Thanh Nguyen Phuc Quy, Linh Chau Dinh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City Creator An entity primarily responsible for making the resource Thanh Nguyen Phuc Quy https://mail.insyma.org/proceedings/files/original/articles/11. Vietnam_H Nguy Phuc.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Early Warning of Liquidity Risk in Commercial Banks In Vietnam: Application of Artificial Intelligence Models Author #1 H? Nguy?n Phúc ??c Author #2 Tr??ng Th? Vân Khánh Author #3 ?? Huy?n Linh Abstract/Description In the context of globalization and the rapid evolution of financial markets, liquidity risk remains one of the major challenges for commercial banks. To address this issue, Artificial Intelligence (AI) and Machine Learning (ML) have been increasingly applied in the banking sector thanks to the capability of analyzing large-scale data, processing non-linear variables, and effectively identifying hidden patterns. Our research contributes to the domain of banking and finance by developing AI models in an early warning system for liquidity risk prediction in commercial banks in Vietnam. By identifying key factors of liquidity crises, these models enable banks and financial regulatory authorities to implement timely preventive measures and risk management strategies. Ultimately, this initiative aims to enhance the safety and stability of the banking and finance system. keywords a;b;c;d banking crisis, early forecasting models, liquidity risk, machine learing. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/11. Vietnam_H Nguy Phuc.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/489 firstpage 1100 lastpage 1103 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 177 Volume 22 authors H? Nguy?n Phúc ??c, Tr??ng Th? Vân Khánh, ?? Huy?n Linh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Early Warning of Liquidity Risk in Commercial Banks In Vietnam: Application of Artificial Intelligence Models Creator An entity primarily responsible for making the resource H? Nguy?n Phúc ??c https://mail.insyma.org/proceedings/files/original/articles/Yunni Rusmawati DJ.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Determinants of Transformasional Leadership and Work Training and Through Work Discipline as a Mediating Work Productivity Author #1 Yunni Rusmawati DJ Author #2 Luluk Nur Azizah Author #3 Evi Fitrotun Najiah Author #4 Yuhronur Efendi Author #5 Emalia Nova Sustyorini Abstract/Description This study aims to determine the effect of transformational leadership, job training on work productivity through work discipline as a mediating variable at PT. Salma Mulia Pratama, Gresik Regency. Sampling was carried out using the non-probability sampling method using saturated sampling techniques. The sample used was all employees at PT. Salma Mulia Pratama, Gresik Regency, which was 61 employees. The data collection technique used was by distributing questionnaires. The data analysis method used in this study was descriptive and Partial Least Square (PLS) with the smartPLS 4.0 program.The results of the study indicate that transformational leadership and job training have a positive effect on work productivity. Transformational leadership and job training variables have a positive effect on work discipline. keywords a;b;c;d Work Training, Leadership Through, Work Discipline, Work Productivity publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Yunni Rusmawati DJ.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/488 firstpage 1095 lastpage 1099 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 176 Volume 22 authors Yunni Rusmawati DJ, Luluk Nur Azizah, Evi Fitrotun Najiah, Yuhronur Efendi, Emalia Nova Sustyorini Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Determinants of Transformasional Leadership and Work Training and Through Work Discipline as a Mediating Work Productivity Creator An entity primarily responsible for making the resource Yunni Rusmawati DJ, Luluk Nur Azizah, Evi Fitrotun Najiah, Yuhronur Efendi, Emalia Nova Sustyorini https://mail.insyma.org/proceedings/files/original/articles/Davelyn Vanessa Chandra.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Corporate Social Responsibility (CSR) towards Sustainable Development: Case Study from KJA Biruputih Author #1 Davelyn Vanessa Chandra Author #2 Dianne Frisko Koan Abstract/Description Corporate Social Responsibility (CSR) is a key element in business strategy to contribute to sustainable development goals through balancing interest in generating profit with social and environmental responsibility. This research aims to understand how Accountant Service Office (Kantor Jasa Akuntan = KJA), as a business unit, practises its corporate social responsibility. The research method of this study is qualitative research using KJA Biruputih in Surabaya. This case study collects data from internal documents, conducts interviews with some respondents from KJA Biruputih, and undertakes observation in some activities related to preparing the CSR program and the report. The main CSR program, called Andum Asih, has been designed to have an impact on the community surrounding KJA in addressing social and environmental issues. This study highlighted that KJA face some challenges in undertaking its CSR program. The main challenges include the limited resources, short-term oriented program, and lack of understanding in the way to design the program toward sustainable development goals. Therefore, KJA need to evaluate and take an action plan to improve their CSR program to be more effective by empowering potential internal resources. Actions such as management commitment, staff coordination as a team, and improving the program design align with the Sustainable Development Goals. Improvement in the way KJA undertakes the CSR might contribute to addressing community social and environmental issues toward sustainability. keywords a;b;c;d Corporate Social Responsibility (CSR), Sustainable Development Goals (SDGs), Community Empowerment, Accountant Service Office publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Davelyn Vanessa Chandra.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/487 firstpage 1090 lastpage 1094 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 175 Volume 22 authors Davelyn Vanessa Chandra, Dianne Frisko Koan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate Social Responsibility (CSR) towards Sustainable Development: Case Study from KJA Biruputih Creator An entity primarily responsible for making the resource Davelyn Vanessa Chandra, Dianne Frisko Koan https://mail.insyma.org/proceedings/files/original/articles/Grissana Jannit.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Civil Society Participation in Drug Problem Solving in Phuket Province Abstract/Description This study critically examines the role of civil society in addressing drug-related issues within the context of Phuket Province, Thailand. Employing a qualitative research design, the investigation focuses on four fundamental dimensions of participatory engagement which decision-making, implementation, benefit-sharing, and evaluation. The data of this study were obtained through semi-structured interviews with twenty respondents, including government officials, religious leaders, and representatives from the private sector. The findings highlight the significance of civil society in facilitating collaborative strategies, multi-level collaboration, and enhancing trust-based interventions. The study advocates for implementing inclusive participatory frameworks to promote sustainable, community-centered approaches to drug prevention. keywords a;b;c;d Civil society, Public participation, Drug prevention, Multi-stakeholder collaboration, Phuket, Thailand publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Grissana Jannit.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/486 firstpage 1086 lastpage 1089 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 174 Volume 22 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Civil Society Participation in Drug Problem Solving in Phuket Province https://mail.insyma.org/proceedings/files/original/articles/Andri Radiany.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Building Loyalty in E-Commerce: The Role of Service Quality Factors in Indonesian Online Shopping Platforms Author #1 Andri Radiany Author #2 Alvian Ade Erwansyah Author #3 Rifqi Amrulloh Abstract/Description This research explores the impact of five key service quality factors—reliability, security, app design, customer service, and customer satisfaction—on customer loyalty within the Indonesian e-commerce sector. The study aims to understand how these factors influence customer behavior, particularly in shaping loyalty toward e-commerce platforms. A survey was conducted with a sample of 210 Indonesian e-commerce users, focusing on individuals who frequently engage with online shopping platforms. Data analysis was performed using SPSS 20.0 to test the proposed hypotheses regarding the relationships between service quality dimensions and customer loyalty. The results show that customer satisfaction is the most significant determinant of customer loyalty, confirming that satisfied customers are more likely to remain loyal to the platform and engage in repeat purchases. Reliability and security were also found to significantly impact customer satisfaction, while app design plays a smaller, yet meaningful role. Surprisingly, customer service was not found to have a significant impact on satisfaction, suggesting that in the context of e-commerce, platform functionality and security are prioritized over direct customer service interactions. These findings offer valuable insights for e-commerce businesses seeking to improve customer retention and loyalty. The study also highlights the importance of understanding service quality from the customer perspective, providing actionable recommendations for enhancing platform performance. Future research could explore additional factors, such as digital payment trends, user experience innovations, and evolving customer expectations, to offer a more comprehensive view of loyalty drivers in e-commerce. keywords a;b;c;d Customer Satisfaction, Customer Loyalty, E-Commerce, Service Quality, Reliability, Security, App Design, Indonesia. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Andri Radiany.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/485 firstpage 1080 lastpage 1085 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 173 Volume 22 authors Andri Radiany, Alvian Ade Erwansyah, Rifqi Amrulloh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Building Loyalty in E-Commerce: The Role of Service Quality Factors in Indonesian Online Shopping Platforms Creator An entity primarily responsible for making the resource Andri Radiany, Alvian Ade Erwansyah, Rifqi Amrulloh https://mail.insyma.org/proceedings/files/original/articles/7. Vietnam_Hue Nguyen Thi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Building A Robust Fintech Ecosystem in Vietnam: Insights from Global Experiences and Enterprise-Research Institution Collaboration Author #1 Hue Nguyen Thi Author #2 Dinh Tran Van Quoc Author #3 Han Nguyen Lam Ngoc Abstract/Description The rapid rise of Financial Technology (FinTech) has significantly transformed global financial systems, offering vast opportunities for emerging economies like Vietnam to address financial inclusion and accelerate economic development. FinTech innovations, such as mobile payments, blockchain, peer-to-peer lending, and insurtech, provide scalable solutions to bridge the persistent gaps in access to financial services, particularly in rural and underserved regions. However, establishing a sustainable FinTech ecosystem in Vietnam depends on fostering robust institutional collaboration. This paper investigates the role of enterprise-research institution collaboration in facilitating the creation of such ecosystems, with a specific focus on Vietnam. The study examines policy strategies that encourage collaboration, identifies barriers to effective cooperation, and draws on global best practices to offer a roadmap for the development of Vietnam's FinTech sector. Furthermore, it highlights the importance of public-private partnerships (PPPs), sound regulatory frameworks, and infrastructure investments in creating an environment conducive to... keywords a;b;c;d FinTech, Vietnam, Ecosystem, Collaboration, Financial Inclusion, Policy, Enterprise-Research Institution, Public-Private Partnerships, Regulatory Frameworks, Infrastructure Investment publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/7. Vietnam_Hue Nguyen Thi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/484 firstpage 1074 lastpage 1079 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 172 Volume 22 authors Hue Nguyen Thi, Dinh Tran Van Quoc, Han Nguyen Lam Ngoc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Building A Robust Fintech Ecosystem in Vietnam: Insights from Global Experiences and Enterprise-Research Institution Collaboration Creator An entity primarily responsible for making the resource Hue Nguyen Thi https://mail.insyma.org/proceedings/files/original/articles/12. Vietnam_Linh Thi Pham.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Building A Digital Collaboration Platform for Enterprise-Research Institute Partnerships and Fintech Development: Design and potential Assessment Author #1 Linh Thi Pham Author #2 Thuy Thu Thi Pham Abstract/Description The burgeoning FinTech sector in Vietnam presents significant opportunities for economic growth and financial innovation. However, realizing this potential necessitates effective collaboration between financial enterprises and research institutions. This paper addresses the current challenges in fostering such partnerships, including information asymmetry, communication barriers, and a lack of dedicated infrastructure. Drawing upon international best practices in digital collaboration and open innovation, this research proposes the design of a novel digital platform specifically tailored to facilitate collaboration between Vietnamese financial enterprises and research institutes in FinTech development. The paper outlines the key features, functionalities, and architecture of the proposed platform. Furthermore, it assesses the potential benefits of such a platform in terms of enhanced knowledge sharing, accelerated innovation cycles, reduced development costs, and improved talent acquisition. The research employs a mixed-methods approach, including a review of existing digital collaboration platforms, expert interviews with stakeholders in Vi... keywords a;b;c;d FinTech, Vietnam, Digital Collaboration Platform, Enterprise-Research Institute Partnerships, Open Innovation, Financial Innovation, Knowledge Sharing, Talent Acquisition publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/12. Vietnam_Linh Thi Pham.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/483 firstpage 1067 lastpage 1073 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 171 Volume 22 authors Linh Thi Pham, Thuy Thu Thi Pham Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Building A Digital Collaboration Platform for Enterprise-Research Institute Partnerships and Fintech Development: Design and potential Assessment Creator An entity primarily responsible for making the resource Linh Thi Pham https://mail.insyma.org/proceedings/files/original/articles/21. Vietnam_Bao Anh Lam.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Blockchain Innovation in Finance: Leveraging Distributed Ledger Technology for Competitive Advantage in Banking and Financial Services Author #1 Bao Anh Lam Abstract/Description This paper explores the current applications of blockchain technology within the financial and banking sectors, with a particular focus on its impact in developing countries like Vietnam. Employing a qualitative research methodology, including synthesis and comparative analysis, the paper clarifies the fundamental concepts, operational principles, and the potential applicability of blockchain in traditional financial systems. Key blockchain applications such as equity crowdfunding via smart contracts, cross-border remittance, decentralized payment services, peer-to-peer (P2P) lending, and supply chain finance are examined in detail. These blockchain-driven innovations are compared with traditional financial models to highlight their advantages in terms of transparency, cost efficiency, and operational efficiency. The findings indicate that blockchain technology not only addresses the limitations of existing financial models but also provides new opportunities for enhancing the competitiveness and sustainability of financial services, particularly in emerging markets. The study offers valuable insights into the future direction of blockchain adoption in finance, while also recognizing challenges that need further exploratio... keywords a;b;c;d Blockchain, Finance, Banking, Financial Services, Distributed Ledger Technology, Vietnam, Equity Crowdfunding, Smart Contracts, Cross-Border Remittance, Decentralized Payment Services, Peer-to-Peer (P2P) Lending, Supply Chain Finance, Transparency, Cost Efficiency, Operational Efficiency, Emerging Markets publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/21. Vietnam_Bao Anh Lam.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/482 firstpage 1061 lastpage 1066 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 170 Volume 22 authors Bao Anh Lam Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Blockchain Innovation in Finance: Leveraging Distributed Ledger Technology for Competitive Advantage in Banking and Financial Services Creator An entity primarily responsible for making the resource Bao Anh Lam https://mail.insyma.org/proceedings/files/original/articles/Ade Asria Radiany.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Beyond the Plate: How Service, Taste, Ambience, and Price Shape Dining Loyalty Author #1 Ade Asria Radiany Author #2 Halek Mu’min Author #3 Arya Dwiyatmika Bimantara Abstract/Description The rapid growth of the food and beverage (F&B) industry in Indonesia, particularly in urban areas such as Surabaya, has intensified competition among restaurants, prompting them to adapt their service strategies to meet evolving customer expectations. This study investigates the impact of service quality, food quality, atmosphere, and price on customer satisfaction and revisit intention in Surabaya's restaurant industry. The research aims to provide insights into key determinants of customer satisfaction and how these factors influence customers' decisions to return. A survey was conducted with 130 respondents who had recently dined at restaurants in Surabaya. Data analysis using SPSS revealed that service quality, food quality, and atmosphere had a significant influence on customer satisfaction, while pricing strategy had a lesser impact. The study concluded that restaurants should focus on enhancing food quality, service standards, and ambience to foster customer satisfaction and encourage repeat visits. This research contributes to both theoretical understanding and practical strategies for improving customer loyalty in the highly competitive F&B sector in Indonesia. Future studies could expand the scope to include other regions and factors influencing customer behaviour in the restaurant industry. keywords a;b;c;d customer satisfaction, revisit intention, service quality, food quality, atmosphere, pricing strategy, restaurant industry, Indonesia. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Ade Asria Radiany.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/481 firstpage 1056 lastpage 1060 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 169 Volume 22 authors Ade Asria Radiany, Halek Mu’min, Arya Dwiyatmika Bimantara Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Beyond the Plate: How Service, Taste, Ambience, and Price Shape Dining Loyalty Creator An entity primarily responsible for making the resource Ade Asria Radiany, Halek Mu’min, Arya Dwiyatmika Bimantara https://mail.insyma.org/proceedings/files/original/articles/2. Vietnam_Tran Duc Thuc.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title APPLICATION OF AI IN BIG DATA ANALYTICS TO FINANCIAL RISK FORECASTING Author #1 Hanh Dao Thi Abstract/Description Artificial intelligence (AI) is increasingly asserting its important role in many fields, especially healthcare and finance, thanks to its ability to process and analyze large amounts of diverse data, detecting complex relationships that are difficult for traditional methods to recognize. In the medical field, AI has proven to be outstandingly effective in diagnosis and treatment support. Similarly, in finance, AI is being strongly applied to risk forecasting, especially credit risk and market risk. Machine learning and deep learning models help increase the accuracy of predictions, processing both traditional and unstructured data. However, the implementation of AI also comes with challenges such as ethics, privacy, and transparency in the model. This study aims to overview the applications of AI in financial risk forecasting, and analyze the potential and challenges to overcome to optimize risk management efficiency in the context of big data. keywords a;b;c;d Artificial Intelligence (AI); Financial risk forecasting; Credit risk; Market risk publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/2. Vietnam_Tran Duc Thuc.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/480 firstpage 1050 lastpage 1055 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 168 Volume 22 authors Hanh Dao Thi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource APPLICATION OF AI IN BIG DATA ANALYTICS TO FINANCIAL RISK FORECASTING Creator An entity primarily responsible for making the resource Hanh Dao Thi https://mail.insyma.org/proceedings/files/original/articles/DONE_Eunike Sintia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of The Use of IPOS 4 System For Integration Of Stock Reports and Accounting In Tobacco SME In Kediri Author #1 Eunike Sintia Author #2 Nur Laely Author #3 Angga Rizka Lidiawan Abstract/Description In the era of rapid digitalization, the adoption of information technology has become a basic need in business management, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. Although MSMEs contribute greatly to the national economy, many of them still use manual systems in stock management and accounting, which have the potential to cause data inconsistencies and hinder strategic decision making. This study aims to analyze the effectiveness of the use of an information system based on the IPOS 4.0 application in integrating stock and accounting reports at the Jamsbacco tobacco MSME in Kediri Regency. With a descriptive approach and case study, this study compares the manual system with the IPOS 4.0 digital system in improving the accuracy, efficiency, and transparency of financial reports and stock management. The results of the study indicate that the implementation of IPOS 4.0 provides significant changes in operational efficiency and recording accuracy, with reduced recording errors and better reporting timeliness. This study provides an important contribution to the development of MSME business practices and enriches the literature related to the adoption of information technology in the MSME sector in developing areas. These f... keywords a;b;c;d IPOS 4.0 System, Stock Reports, Accounting, Tobacco SME, Kediri, Information Technology Adoption, MSMEs, Operational Efficiency, Recording Accuracy, Financial Reports publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Eunike Sintia.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/479 firstpage 1039 lastpage 1049 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 167 Volume 22 authors Eunike Sintia, Nur Laely, Angga Rizka Lidiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of The Use of IPOS 4 System For Integration Of Stock Reports and Accounting In Tobacco SME In Kediri Creator An entity primarily responsible for making the resource Eunike Sintia https://mail.insyma.org/proceedings/files/original/articles/DONE_Nathasya Aurelia Puspitasari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of the Role of General Allocation Funds (DAU) on Regional Government Financial Performance Author #1 Nathasya Aurelia Puspitasari Author #2 Nonni Yap Author #3 Duwi Riningsi Author #4 Kartika Yuliari Abstract/Description This study aims to analyze the role of General Allocation Funds (DAU) in influencing the financial performance of regional governments. As one of the main sources of intergovernmental transfers in Indonesia, the DAU is designed to assist regional governments in financing their expenditures and achieving fiscal balance. The research adopts a quantitative approach using secondary data from regional budget reports over a five-year period. Financial performance is measured through indicators such as expenditure realization, budget efficiency, and fiscal independence. The results of the analysis indicate that the DAU has a significant impact on financial performance, particularly in regions with limited local revenue sources. However, an overreliance on DAU may hinder the motivation of regional governments to optimize their own-source revenues. The study suggests that while DAU is crucial in supporting fiscal needs, local governments should also focus on strengthening local revenue management to achieve sustainable fiscal performance. keywords a;b;c;d General Allocation Funds, Regional Government, Financial Performance, Fiscal Independence, Budget Efficiency, Local Revenue, Intergovernmental Transfers publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Nathasya Aurelia Puspitasari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/478 firstpage 1035 lastpage 1038 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 166 Volume 22 authors Nathasya Aurelia Puspitasari, Nonni Yap, Duwi Riningsi, Kartika Yuliari Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of the Role of General Allocation Funds (DAU) on Regional Government Financial Performance Creator An entity primarily responsible for making the resource Nathasya Aurelia Puspitasari https://mail.insyma.org/proceedings/files/original/articles/Irnanda Juwita.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of the Impact of Business Combination on Financial Performance: A Case Study of PT Indosat Ooredoo Hutchison Tbk Post-Merger Author #1 Irnanda Juwita Author #2 Rapat Piter Sony Hutaruk Author #3 Lukieto Cahyadi Author #4 Mangasi Sinurat Author #5 Rika Surianto Zalukhu Author #6 Andika Author #7 Mei Ferdin Zai Abstract/Description This study aims to analyze the impact of the business combination strategy on the financial performance of PT Indosat Ooredoo Hutchison Tbk following its merger with PT Hutchison 3 Indonesia, which became effective in 2022. The research adopts a qualitative descriptive approach using secondary data in the form of the company’s annual reports for the period 2020 to 2024. The data were obtained from official financial reports published through the Indonesia Stock Exchange website and the company’s official website. Financial performance was analyzed using four key ratios: Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), and Debt to Equity Ratio (DER), classified according to financial ratio analysis criteria. The findings indicate that after the merger, the company experienced a significant improvement in profitability and capital structure efficiency, as reflected by consistently strong ROA, ROE, and NPM values, and a DER that indicates an improved capital structure. Thus, the implemented business combination strategy has had a positive impact on the company’s financial performance. keywords a;b;c;d Business combination, Merger, Financial performance, Financial ratios publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Irnanda Juwita.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/477 firstpage 1030 lastpage 1034 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 165 Volume 22 authors Irnanda Juwita, Rapat Piter Sony Hutaruk, Lukieto Cahyadi, Mangasi Sinurat, Rika Surianto Zalukhu, Andika, Mei Ferdin Zai Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of the Impact of Business Combination on Financial Performance: A Case Study of PT Indosat Ooredoo Hutchison Tbk Post-Merger Creator An entity primarily responsible for making the resource Irnanda Juwita, Rapat Piter Sony Hutaruk, Lukieto Cahyadi, Mangasi Sinurat, Rika Surianto Zalukhu, Andika, Mei Ferdin Zai https://mail.insyma.org/proceedings/files/original/articles/DONE_Raudatul Jannah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of The Effect of Bank Performance and Sensitivity on Share Prices in Banking Sector Companies Listed On The Indonesia Stock Exchange (BEI) For The Period 2019-2023 Author #1 Raudatul Jannah Author #2 H.Burhanudin Abstract/Description This study aims to test and analyze the effect of bank performance using the RGEC method on stock prices in banking sector companies for the 2019-2023 period. This type of research is associative research with data collection methods, namely survey samples. The population in this study were 47 banking companies listed on the Indonesia Stock Exchange during 2019-2023 with a sampling method, namely purposive sampling, based on the criteria set, 15 sample companies were obtained. The data analysis method used is multiple linear regression. The results of this study indicate that Risk Profile with the proxy Non Performing Loan (NPL), has a negative and significant effect on stock prices, Good Corporate Governance (GCG) with the proxy self-assessment has a positive and insignificant effect on stock prices, Earning with the proxy Return On Assets (ROA) has a negative and significant effect on stock prices, Capital with the proxy Capital Adequacy Ratio (CAR) has a positive and insignificant effect on stock prices, Sensitivity has a positive and insignificant effect on stock prices. keywords a;b;c;d Risk Profile, Good Corporate Governance, Earning, Capital, Sensitivity, Stock Prices, Banking Sector, Indonesia Stock Exchange publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Raudatul Jannah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/476 firstpage 1023 lastpage 1029 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 164 Volume 22 authors Raudatul Jannah, H.Burhanudin Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of The Effect of Bank Performance and Sensitivity on Share Prices in Banking Sector Companies Listed On The Indonesia Stock Exchange (BEI) For The Period 2019-2023 Creator An entity primarily responsible for making the resource Raudatul Jannah https://mail.insyma.org/proceedings/files/original/articles/Sabilar Rosyad.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of Leadeship Style and Motivation Towards Employee Job Satisfaction and Loyalty Author #1 Sabilar Rosyad Author #2 Danu Kusbandono Author #3 Evi Yulia Author #4 Ike Susanti Author #5 Nurus Safa’atillah Abstract/Description This study aims to determine the analysis of Leadership Style, and Motivation on Job Satisfaction and Employee Loyalty at the Industry and Trade Office of Lamongan Regency. This study uses a quantitative research method through the distribution of questionnaires and using SPSS 26. The number of samples used is 45 employees using total sampling because the population is relatively small. The analysis technique uses validity test, reliability test, classical assumption test, multiple linear regression analysis test, multiple correlation test, determination coefficient test, t test and F test. The conclusion states that partially and simultaneously leadership style and motivation affect job satisfaction and employee loyalty at the Industry and Trade Office of Lamongan Regency keywords a;b;c;d Leadership Style, Motivation, Job Satisfaction, Employee Loyalty publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/Sabilar Rosyad.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/475 firstpage 1016 lastpage 1022 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 163 Volume 22 authors Sabilar Rosyad, Danu Kusbandono, Evi Yulia, Ike Susanti, Nurus Safa’atillah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of Leadeship Style and Motivation Towards Employee Job Satisfaction and Loyalty Creator An entity primarily responsible for making the resource Sabilar Rosyad, Danu Kusbandono, Evi Yulia, Ike Susanti, Nurus Safa’atillah https://mail.insyma.org/proceedings/files/original/articles/9. Vietnam_Hue Nguyen Thi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title AI-Driven Transformation in Finance: A Review of Emerging Trends Author #1 Hue Nguyen Thi Author #2 Mi Nguyen Thi Thao Abstract/Description Artificial Intelligence (AI) significantly transforms the financial sector, facilitating advancements in predictive analytics, process automation, and decision-making. Financial institutions are leveraging AI to analyze vast datasets rapidly, enabling more informed and accurate decision-making. AI models have found applications in a variety of financial domains, including banking, investment management, risk assessment, and regulatory compliance. By utilizing machine learning (ML), deep learning (DL), and natural language processing (NLP), AI enables more accurate predictions of market trends, enhances creditworthiness assessments, detects fraudulent activities, and optimizes investment strategies. This paper reviews the applications of AI in finance, focusing on emerging trends such as generative AI and AI-driven regulatory technology (RegTech). We examine the opportunities AI presents, such as cost reduction, enhanced operational efficiency, and personalized customer services, while acknowledging the challenges including algorithmic bias, data privacy, and regulatory compliance concerns. Ethical considerations play a crucial role in AI deployment, as risks related to discrimination and data security remain significant. Through a synthesis ... keywords a;b;c;d Artificial Intelligence (AI), Finance, Predictive Analytics, Process Automation, Decision-Making, Machine Learning (ML), Deep Learning (DL), Natural Language Processing (NLP), Generative AI, Regulatory Technology (RegTech), Algorithmic Bias, Data Privacy, Regulatory Compliance, Ethical Considerations publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/9. Vietnam_Hue Nguyen Thi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/474 firstpage 1010 lastpage 1015 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 162 Volume 22 authors Hue Nguyen Thi, Mi Nguyen Thi Thao Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI-Driven Transformation in Finance: A Review of Emerging Trends Creator An entity primarily responsible for making the resource Hue Nguyen Thi https://mail.insyma.org/proceedings/files/original/articles/6. Vietnam_Tran Duc Thuc.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking Author #1 Nguyen Manh Toan Author #2 Tran Duc Thuc Abstract/Description This study investigates the factors influencing students' intention to continue using AI chatbots at Ho Chi Minh University of Banking (HUB). Drawing on the UTAUT2 model, the research examines the effects of Perceived Ease of Use, Perceived Usefulness, Social Influence, Hedonic Motivation, Habit, Functional Congruence, and Perceived Vulnerability on Behavioral Intention. Data was collected from 248 students who had previously used AI chatbots. The analysis reveals that Perceived Usefulness is the strongest predictor of continued use intention, followed by Hedonic Motivation and Habit. Social Influence does not significantly impact intention. The findings provide valuable insights for educational institutions and financial organizations in developing strategies to promote AI adoption among future professionals in the banking and finance sector. keywords a;b;c;d Chatbot AI, ChatGPT, UTAUT2 model, behavioural intention, student, HUB publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/6. Vietnam_Tran Duc Thuc.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/473 firstpage 1003 lastpage 1009 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 161 Volume 22 authors Nguyen Manh Toan, Tran Duc Thuc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking Creator An entity primarily responsible for making the resource Nguyen Manh Toan https://mail.insyma.org/proceedings/files/original/articles/DONE_Dita Riyanto Putro.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Adaptation and Innovation: Rejomulyo Fashion MSMES's Strategy in Facing Competition in the Free Trade Era Author #1 Dita Riyanto Putro Author #2 Bothy Dewandaru Author #3 Dika Dimas Putra Abstract/Description This study aims to analyze the adaptation and innovation strategies implemented by fashion MSMEs in Rejomulyo, Kediri City, in facing competition in the free trade era. With a qualitative approach and a single case study, data were collected through in-depth interviews, participant observation, and document analysis. The results of the study indicate that MSMEs adapt in the form of product diversification and customization, although they are still reactive due to limited capital and information. Product innovation is carried out by combining traditional motifs and modern designs, as well as the use of alternative raw materials. However, process and marketing innovation is still limited, and the organizational structure of MSMEs tends to be informal. The main supporting factors are entrepreneurial spirit and local communities, while the obstacles include access to information, capital, and HR skills. This study strengthens the theory of dynamic capabilities and provides practical implications for the development of MSME strategies and government policies. keywords a;b;c;d MSMES, Free Trade Era, Product Innovation, Adaptation, Dynamic Capabilities, Qualitative Research, Case Study publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Dita Riyanto Putro.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/472 firstpage 997 lastpage 1002 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 160 Volume 22 authors Dita Riyanto Putro, Bothy Dewandaru, Dika Dimas Putra Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Adaptation and Innovation: Rejomulyo Fashion MSMES's Strategy in Facing Competition in the Free Trade Era Creator An entity primarily responsible for making the resource Dita Riyanto Putro https://mail.insyma.org/proceedings/files/original/cae57ea8c582ea9fbba32b5630d32665.pdf c266a3ac4be5a7e9cd6a543b6bc72d37 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings Title The Influence of Financial Literacy, Income, and Lifestyle on Investment Decisions among College Students in the Greater Bandung Area Abstract/Description This research investigates the influence of financial literacy, income, and lifestyle on investment decisions among college students in the Greater Bandung Area. The study uses a quantitative approach with a causal-explanatory design. A structured questionnaire was distributed to 200 students in the region, and the collected data was analyzed using descriptive statistics and regression analysis. The research findings indicate that financial literacy, income, and lifestyle all significantly and positively affect investment decisions. Among the three variables, financial literacy showed the strongest influence on investment decisions, followed by lifestyle and income. The analysis revealed that as financial literacy increases, students are more likely to make informed and careful investment decisions. Similarly, a higher income provides students with more resources and opportunities to invest, and a responsible lifestyle encourages more prudent financial management. Based on these findings, it is recommended that universities and colleges integrate financial literacy and investment behavior education into their curricula, as these skills are essential for students to achieve long-term financial security and success. Author #1 Nanda Gyska Restiana publication_date 2025/06/20 2025/06/15 keywords a;b;c;d financial literacy; income; lifestyle; investment decisions; college students; greater Bandung firstpage 983 lastpage 996 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya Volume 22 pdf_url https://insyma.org/proceedings/files/original/cae57ea8c582ea9fbba32b5630d32665.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/471 authors Nanda Gyska Restiana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Financial Literacy, Income, and Lifestyle on Investment Decisions among College Students in the Greater Bandung Area Creator An entity primarily responsible for making the resource Nanda Gyska Restiana https://mail.insyma.org/proceedings/files/original/articles/Esti Dwi Rinawiyanti Rosita Meitha Surjani Adi Setyo Nugroho _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Work-Life Balance, Job Satisfaction, and Organizational Commitment: A Case of Remote Work Employees Author #1 Esti Dwi Rinawiyanti Author #2 Rosita Meitha Surjani Author #3 Adi Setyo Nugroho Abstract/Description This study investigates the impact of work-life balance and job satisfaction on organizational commitment among remote workers, using quantitative survey methods and regression analysis. keywords a;b;c;d Work-Life Balance, Job Satisfaction, Organizational Commitment, Remote Work pdf_url https://insyma.org/proceedings/files/articles/Esti Dwi Rinawiyanti Rosita Meitha Surjani Adi Setyo Nugroho _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/470 firstpage 971 lastpage 977 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 159 Volume 22 publication_date 2025/06/20 2025/06/15 authors Esti Dwi Rinawiyanti, Rosita Meitha Surjani, Adi Setyo Nugroho Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Work-Life Balance, Job Satisfaction, and Organizational Commitment: A Case of Remote Work Employees Creator An entity primarily responsible for making the resource Esti Dwi Rinawiyanti, Rosita Meitha Surjani, Adi Setyo Nugroho https://mail.insyma.org/proceedings/files/original/articles/Umu Khouroh Irany Windhyastiti Christina Sri Ratnaningsih Mokhamad Natsir Aslim.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence Author #1 Umu Khouroh Author #2 Irany Windhyastiti Author #3 Christina Sri Ratnaningsih Author #4 Mokhamad Natsir Author #5 Aslim Abstract/Description This study investigates the influence of agripreneurship (AP) on the business performance (PF) of women-led enterprises in the agricultural sector, with digital coopetition marketing (DCM) as a mediating variable and institutional support as a moderator. The model is further enriched with control variables: age and education, to explore demographic sensitivity. Drawing upon Resource-Based Theory and Institutional Theory, this research proposes a moderation-mediation model tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 83 women agripreneurs in Malang Regency, and the findings suggest that while DCM significantly mediates the AP–PF relationship, institutional support has an insignificant moderating effect. Age and education as control variables do not significantly alter performance, underscoring the dominance of strategic and digital factors over demographic ones in influencing entrepreneurial outcomes. This study contributes to the discourse on inclusive innovation, gendered entrepreneurship, and rural economic development. keywords a;b;c;d Agripreneurship, Digital Coopetition Marketing, Institutional Support, Women Entrepreneurship, Business Performance pdf_url https://insyma.org/proceedings/files/articles/Umu Khouroh Irany Windhyastiti Christina Sri Ratnaningsih Mokhamad Natsir Aslim.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/469 firstpage 963 lastpage 970 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 158 Volume 22 publication_date 2025/06/20 2025/06/15 authors Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih, Mokhamad Natsir, Aslim Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence Creator An entity primarily responsible for making the resource Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih ,Mokhamad Natsir, Aslim https://mail.insyma.org/proceedings/files/original/7ebe4ff395187d8b6232b6fcbf388906.pdf 23c284fd0296e05767f0f26b3761f89f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Woman Director and Firm Performance Author #1 Makaryanawati Author #2 Mohammad Iqbal Firdaus Abstract/Description This study seeks to assess the impact of the ratio of women directors and their educational qualifications on corporate performance. The research employs 78 samples from mining firms listed on the Indonesia Stock Exchange from 2021 to 2023. This research analyzes critical criteria such as firm success, the percentage of women directors, and their educational attainment. This study employed multiple linear regression for data analysis. The results indicate that the inclusion of women directors on the board positively influences corporate success. An increase in women directors is deemed to promote innovation, hence enhancing firm performance. Nevertheless, the findings suggest that the educational attainment of women directors does not significantly influence firm success. These findings underscore the significant impact of women directors in mining businesses, despite the industry's prevailing male dominance. Diverse leadership can offer wider viewpoints in decision-making, therefore improving the quality of company strategy. keywords a;b;c;d Proportion of Women Direction, Education Level, Mining Company, Firm Performance pdf_url https://insyma.org/proceedings/files/articles/Makaryanawati_Makaryanawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/468 firstpage 957 lastpage 962 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 157 Volume 22 Author #3 Tiyani Larasati Author #4 Dinda Rahmahani Aisyah publication_date 2025/06/20 2025/06/15 authors Makaryanawati, Mohammad Iqbal Firdaus, Tiyani Larasati, Dinda Rahmahani Aisyah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Woman Director and Firm Performance Creator An entity primarily responsible for making the resource Makaryanawati, Mohammad Iqbal Firdaus, Tiyani Larasati, Dinda Rahmahani Aisyah https://mail.insyma.org/proceedings/files/original/articles/Rahmat Budi Santoso.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Volatility of the Indonesian Capital Market During the Asian and Global Financial Crisis, COVID-19 Pandemic and Trade War Author #1 Rahmat Budi Santoso Author #2 Dewi Iswandari Author #3 Isna Familiana Author #4 Jenifer Pesik Author #5 Rohmawati Author #6 Sufiati Abstract/Description This study examines the volatility of the Indonesian stock market index across four major events: the 1998 Asian financial crisis, the 2008 global financial crisis, the 2020 COVID-19 pandemic, and the recent trade war. The findings reveal a decreasing trend in market volatility over time, indicating increased resilience within the Indonesian capital market. This trend may be attributed to improved government interventions and more effective early warning systems. However, a decline in volatility does not imply the absence of risk; rather, it suggests the presence of latent vulnerabilities that may surface during future economic shocks keywords a;b;c;d Volatility; Indonesian Stock Market; Financial Crisis; Trade War; Resilience pdf_url https://insyma.org/proceedings/files/articles/Rahmat Budi Santoso.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/467 firstpage 953 lastpage 956 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 156 Volume 22 publication_date 2025/06/20 2025/06/15 authors Rahmat Budi Santoso, Dewi Iswandari, Isna Familiana, Jenifer Pesik, Rohmawati, Sufiati Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Volatility of the Indonesian Capital Market During the Asian and Global Financial Crisis, COVID-19 Pandemic and Trade War Creator An entity primarily responsible for making the resource Rahmat Budi Santoso, Dewi Iswandari, Isna Familiana, Jenifer Pesik, Rohmawati, Sufiati https://mail.insyma.org/proceedings/files/original/articles/erna_jani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector Author #1 Erna Jani Abstract/Description The study evaluates how artificial intelligence improves CRM functions in the banking sector, focusing on personalization, customer service automation, and predictive analytics. keywords a;b;c;d Artificial Intelligence, CRM, Banking, Customer Service, Personalization pdf_url https://insyma.org/proceedings/files/articles/erna_jani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/466 firstpage 947 lastpage 952 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 155 Volume 22 publication_date 2025/06/20 2025/06/15 authors Erna Jani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector Creator An entity primarily responsible for making the resource Erna Jani https://mail.insyma.org/proceedings/files/original/articles/Dionisia_Bulan_Gadis__Christiawan_.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Unlocking Employee Potential: Exploring the Impact of Leadership, Work Environment, and Motivation on Performance in Indonesian Private Companies Author #1 Melania Author #2 Michelle Alexandra Jahja Author #3 Dionisia Bulan Gadis Christiawan Abstract/Description This study explores how leadership, work environment, and motivation affect employee performance in Indonesian private companies, with job satisfaction as a mediating variable. Transformational leadership and supportive environments are key contributors. keywords a;b;c;d leadership style, work environment, work motivation, job satisfaction, employee performance, private companies, Indonesia pdf_url https://insyma.org/proceedings/files/articles/Dionisia_Bulan_Gadis__Christiawan_.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/465 firstpage 943 lastpage 946 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 154 Volume 22 publication_date 2025/06/20 2025/06/15 authors Melania, Michelle Alexandra Jahja, Dionisia Bulan Gadis Christiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unlocking Employee Potential: Exploring the Impact of Leadership, Work Environment, and Motivation on Performance in Indonesian Private Companies Creator An entity primarily responsible for making the resource Melania, Michelle Alexandra Jahja, Dionisia Bulan Gadis Christiawan https://mail.insyma.org/proceedings/files/original/articles/Melania Darmanto Dionisia Bulan Gadis Christiawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Unlocking Employee Potential: Exploring the Impact of Leadership, Work Environment, and Motivation on Performance in Indonesian Private Companies Author #1 Melania Author #2 Darmanto Author #3 Dionisia Bulan Gadis Christiawan Abstract/Description This study investigates the influence of leadership style, work environment, and work motivation on employee performance, with job satisfaction serving as a mediating variable. Conducted within private companies in Indonesia, the research aims to provide insights into how organizational factors impact employee outcomes. Leadership style, particularly transformational leadership, was found to positively influence employee performance by fostering trust and motivation. A supportive work environment, including factors such as safety, comfort, and respect, also significantly enhanced performance outcomes. Work motivation, driven by both intrinsic and extrinsic factors, further contributed to increased employee effort and productivity. Job satisfaction emerged as a key mediating factor, with employees who reported higher satisfaction demonstrating better performance. The results highlight the importance of leadership adaptability, a positive work environment, and effective motivation strategies in improving employee performance. These findings are particularly relevant for HR practitioners and company leaders looking to enhance organizational competitiveness. Future research should explore additional factors such as training and development programs to provide a more comprehensive understanding of employee performance drivers. keywords a;b;c;d leadership style, work environment, work motivation, job satisfaction, employee performance, private companies, Indonesia pdf_url https://insyma.org/proceedings/files/articles/Melania Darmanto Dionisia Bulan Gadis Christiawan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/464 firstpage 938 lastpage 942 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 153 Volume 22 publication_date 2025/06/20 2025/06/15 authors Melania, Darmanto, Dionisia Bulan Gadis Christiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unlocking Employee Potential: Exploring the Impact of Leadership, Work Environment, and Motivation on Performance in Indonesian Private Companies Creator An entity primarily responsible for making the resource Melania, Darmanto, Dionisia Bulan Gadis Christiawan https://mail.insyma.org/proceedings/files/original/articles/Wahjoedi Magistyo.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Unfolding Sustainability Through the Effectiveness of PDPBT Training for Enhancing Diversification and Digitalization Butterfly Pea Flower MSMEs in Tuban, Indonesi Author #1 Wahjoedi Author #2 Magistyo Purboyo Priambodo Author #3 Ni’matul Istiqomah Author #4 Emma Yunika Puspasari Author #5 Fariha Nuraini Author #6 Abdul Rahim Ridzuan Abstract/Description Indonesia, with its abundant natural resources, can prioritize the development of MSME products rooted in its local environment. Prunggahan Kulon Village is one of the villages in Indonesia with the natural potential of butterfly pea flowers that can be utilized as a local wisdom-based MSME development. Further development of butterfly pea flowers MSMEs can be pursued by trying to diversify products and digitize products for global market expansion. This study aims to analyze the effectiveness of providing PDPBT (Training on Diversification of Butterfly Pea Flower Products) to increase the understanding and intention of diversification and digitalization of the Prunggahan Kulon Village community. The research used a quantitative method with a one-sided pretest-posttest technique on one experimental class. The results showed that the average pretest score was 138 or in the high interval, meaning respondents had a good initial understanding of the diversification and digitalization of bay flower MSME products. After the PDPBT process was carried out, the post-test results were found with an average of 150 with a maximum value of 170, so the posttest value was in the high interval and increased by 8.87% compared to the pretest results. Based on the results of the N Gain test, the values are 0.4 and 40.8%, which means that PDPBT is in the category of moderate effectiveness and less effective. Hence, there is a growing demand for additional initiatives from local governments and residents to continuously train butterfly pea flower MSMEs. Alongside training, ensuring equitable digital access, including coaching on social media content, is crucial for enhancing global marketing efforts. keywords a;b;c;d MSMEs Digitalization, MSMEs Diversification Product, Butterfly Pea Flower, PDPBT Training. pdf_url https://insyma.org/proceedings/files/articles/Wahjoedi Magistyo.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/463 firstpage 925 lastpage 937 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 152 Volume 22 publication_date 2025/06/20 2025/06/15 authors Wahjoedi, Magistyo Purboyo Priambodo, Ni’matul Istiqomah, Emma Yunika Puspasari, Fariha Nuraini, Abdul Rahim Ridzuan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unfolding Sustainability Through the Effectiveness of PDPBT Training for Enhancing Diversification and Digitalization Butterfly Pea Flower MSMEs in Tuban, Indonesi Creator An entity primarily responsible for making the resource Wahjoedi, Magistyo Purboyo Priambodo, Ni’matul Istiqomah, Emma Yunika Puspasari, Fariha Nuraini, Abdul Rahim Ridzuan https://mail.insyma.org/proceedings/files/original/articles/Umi Anugerah Izzati Warih Handayaningrum Nadia Asandimitra Haryono Mohammad Ghozi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Understanding Teacher Optimism in the Workplace: A Qualitative Inquiry into HRM Practices Author #1 Umi Anugerah Izzati Author #2 Warih Handayaningrum Author #3 Nadia Asandimitra Haryono Author #4 Mohammad Ghozi Abstract/Description Teacher optimism in the workplace is essential for fostering resilience and adaptability in educational settings. This qualitative study explores teacher optimism. Semi-structured interviews were conducted with nine vocational high school teachers. The findings reveal that teachers perceive challenges as temporary rather than permanent, maintain a clear boundary between work difficulties and personal life, and adopt a balanced perspective in attributing setbacks to both internal and external factors. Supportive HRM practices, such as professional development and adaptive policies, play a critical role in sustaining teacher optimism. These insights provide practical implications for school management to develop HR strategies that nurture a positive and resilient teaching workforce. keywords a;b;c;d Teacher Optimism, HRM Practices, Qualitative Study, Vocational Education pdf_url https://insyma.org/proceedings/files/articles/Umi Anugerah Izzati Warih Handayaningrum Nadia Asandimitra Haryono Mohammad Ghozi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/462 firstpage 919 lastpage 924 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 151 Volume 22 publication_date 2025/06/20 2025/06/15 authors Umi Anugerah Izzati, Warih Handayaningrum, Nadia Asandimitra Haryono, Mohammad Ghozi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding Teacher Optimism in the Workplace: A Qualitative Inquiry into HRM Practices Creator An entity primarily responsible for making the resource Umi Anugerah Izzati, Warih Handayaningrum, Nadia Asandimitra Haryono, Mohammad Ghozi https://mail.insyma.org/proceedings/files/original/articles/stefanus budy.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Transforming Students into Entrepreneurs: The Role of University Support and Attitudes in Shaping Entrepreneurial Intention Author #1 Stefanus Budy Widjaja Subali Author #2 Andhy Setyawan Author #3 Grace Felicia Djayapranata Abstract/Description Recently, the world economy has been in turmoil. Economic instability has led to an increase in the unemployment rate. Unemployment is a problem that is experienced in many countries. One way to overcome unemployment is to increase the number of entrepreneurs. To overcome the existing issues, various parties must do some things, one of which is the university. Universities have an essential role in increasing the number of students who become entrepreneurs. This study was conducted through a survey using a purposive sampling method on 188 respondents; the results of this study indicate that universities have an essential role in entrepreneurial attitudes and intentions keywords a;b;c;d Entrepreneurial Intention, Attitude, Perceived University Support pdf_url https://insyma.org/proceedings/files/articles/stefanus budy.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/461 firstpage 913 lastpage 918 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 150 Volume 22 publication_date 2025/06/20 2025/06/15 authors Stefanus Budy Widjaja Subali, Andhy Setyawan, Grace Felicia Djayapranata Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Transforming Students into Entrepreneurs: The Role of University Support and Attitudes in Shaping Entrepreneurial Intention Creator An entity primarily responsible for making the resource Stefanus Budy Widjaja Subali, Andhy Setyawan, Grace Felicia Djayapranata https://mail.insyma.org/proceedings/files/original/articles/Muhammad_Wildi_Firahmi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Synergistic Role of Intelligence Quotient, Emotional Quotient, and Spiritual Quotient in Improving Employee Performance Author #1 Muhammad Wildi Firahmi Author #2 Teguh Wicaksono Author #3 Hairul Abstract/Description The purpose of this study is to analyze both the simultaneous and partial effects of Intelligence Quotient (IQ), Emotional Quotient (EQ), and Spiritual Quotient (SQ) on employee performance within the Hasnur Center Foundation Global Islamic Boarding School Unit. This research adopts a quantitative approach. The study population includes all employees of the institution, with a total sample of 42 participants. The sampling method used was non-probability sampling, specifically saturated sampling, wherein the entire population was included as the sample. Data were collected using a Likert-scale questionnaire that had previously undergone validity and reliability testing. Data analysis was performed through multiple linear regression. The findings indicate that IQ, EQ, and SQ, when tested simultaneously, have a positive and significant influence on employee performance. Nevertheless, partial testing (t-test) reveals that not all independent variables significantly affect performance. IQ was found to have a positive and significant impact on employee performance, whereas EQ and SQ did not demonstrate a statistically significant influence. keywords a;b;c;d Intelligence Quotient (IQ), Emotional Quotient (EQ), Spiritual Quotient (SQ) and Performance. pdf_url https://insyma.org/proceedings/files/articles/Muhammad_Wildi_Firahmi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/460 firstpage 906 lastpage 912 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 149 Volume 22 publication_date 2025/06/20 2025/06/15 authors Muhammad Wildi Firahmi, Teguh Wicaksono, Hairul Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Synergistic Role of Intelligence Quotient, Emotional Quotient, and Spiritual Quotient in Improving Employee Performance Creator An entity primarily responsible for making the resource Muhammad Wildi Firahmi, Teguh Wicaksono, Hairul https://mail.insyma.org/proceedings/files/original/articles/Qonita_Muslikhatun_Amalia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Subjective Occupational Success as a Mediator of Self-Efficacy on Remuneration at PT Young Tree Industries / Stella Indonesia Author #1 Nilma Firda Nur Fidia Author #2 Qonita Muslikhatun Amalia Author #3 Zulfaa Gunawan Author #4 Nafia Ilhama Qurratu’aini Author #5 Chairil Anwar Abstract/Description This study aims to determine the direct effect of the role of subjective occupational success as a mediator on self-efficacy on remuneration at Pt Young Tree Industries / Stella Indonesia. This research method uses a quantitative method with a descriptive analysis approach using the SmartPLS 4.0 number processing application to measure the results of self-efficacy as the independent variable, remuneration as the dependent variable and subjective occupational success as the intervening variable. This study used descriptive analysis with a total of 38 respondents with a purposive sampling technique for the total population. The results of this study indicate that self-efficacy has a significant effect on remuneration through subjective occupational success at PT Young Tree Industries. keywords a;b;c;d self-efficacy, remuneration, subjective occupational success pdf_url https://insyma.org/proceedings/files/articles/Qonita_Muslikhatun_Amalia.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/459 firstpage 901 lastpage 905 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 148 Volume 22 publication_date 2025/06/20 2025/06/15 authors Nilma Firda Nur Fidia, Qonita Muslikhatun Amalia, Zulfaa Gunawan, Nafia Ilhama Qurratu’aini, Chairil Anwar Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Subjective Occupational Success as a Mediator of Self-Efficacy on Remuneration at PT Young Tree Industries / Stella Indonesia Creator An entity primarily responsible for making the resource Nilma Firda Nur Fidia, Qonita Muslikhatun Amalia, Zulfaa Gunawan, Nafia Ilhama Qurratu’aini, Chairil Anwar https://mail.insyma.org/proceedings/files/original/articles/Muhammad Hafidl Maulana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Storytelling Marketing and Copywriting on Instagram Somethinc Product that Influences Purchasing Decisions Author #1 Muhammad Hafidl Maulana Author #2 Raden Roro Yulianti Prihatiningrum Author #3 Ikhwan Faisal Author #4 Laila Refiana Said Abstract/Description This study aims to determine whether (1) storytelling marketing influences purchasing decisions for Somethinc skincare products, (2) copywriting influences purchasing decisions for Somethinc skincare products, and (3) storytelling marketing and copywriting simultaneously influence the decision to purchase Somethinc skincare products. This study uses a quantitative approach and was conducted in Banjarmasin City. The research respondents were 268 social media users who follow Somethinc's Instagram account, with an age range of 17-55 years. The sample was taken using a purposive sampling method, data was collected through questionnaires, and data analysis used multiple linear regression with the help of the SPSS 25 program. The results showed that both storytelling marketing and copywriting had a significant influence on purchasing decisions. The implications of this research provide insights for business practitioners to optimize their digital marketing strategies to enhance consumer engagement and trust. keywords a;b;c;d Storytelling Marketing, Copywriting, Purchasing Decisions, Instagram, Somethinc. pdf_url https://insyma.org/proceedings/files/articles/Muhammad Hafidl Maulana.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/458 firstpage 895 lastpage 900 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 147 Volume 22 publication_date 2025/06/20 2025/06/15 authors Muhammad Hafidl Maulana, Raden Roro Yulianti Prihatiningrum, Ikhwan Faisal, Laila Refiana Said Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Storytelling Marketing and Copywriting on Instagram Somethinc Product that Influences Purchasing Decisions Creator An entity primarily responsible for making the resource Muhammad Hafidl Maulana, Raden Roro Yulianti Prihatiningrum, Ikhwan Faisal, Laila Refiana Said https://mail.insyma.org/proceedings/files/original/articles/Ludi Wishnu Wardana1 Angga Martha Mahendra2 Aisy Fiklil Nafisah3 Ranny Fitria Puspitasari4 Yogie Dana Insani5 Herla Lukmanasari6 _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Social Entrepreneurship in Increasing Student Intrapreneurship: An Analysis of Learning Effectiveness Author #1 Ludi Wishnu Wardana Author #2 Angga Martha Mahendra Author #3 A'isy Fiklil Nafisah Author #4 Ranny Fitria Puspitasari Author #5 Yogie Dana Insani Author #6 Herla Lukmanasari Abstract/Description The Ministry of Education and Culture (2020) recommends that lecturers from higher education institutions apply social entrepreneurship learning to provide a complex learning environment and build critical skills among students. For this reason, this study aims to: 1) The ability to identify opportunities; 2) Creativity and innovation; 3) Measurable risk-taking; 4) Leadership spirit; 5) Ability to work together; 6) Orientation to social impact. Intrapreneurship skills have been considered an alternative learning outcome of entrepreneurship education, but entrepreneurship lecturers require a complex learning program to promote intrapreneurship among business students. The study results show that social entrepreneurship learning effectively develops students' intrapreneurship skills, and the Flow of experiences during lectures positively impacts students' intrapreneurship skills. keywords a;b;c;d Entrepreneurship Education, Intrapreneurship, Flow, Case Method. pdf_url https://insyma.org/proceedings/files/articles/Ludi Wishnu Wardana1 Angga Martha Mahendra2 Aisy Fiklil Nafisah3 Ranny Fitria Puspitasari4 Yogie Dana Insani5 Herla Lukmanasari6 _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/457 firstpage 886 lastpage 894 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 146 Volume 22 publication_date 2025/06/20 2025/06/15 authors Ludi Wishnu Wardana, Angga Martha Mahendra, A'isy Fiklil Nafisah, Ranny Fitria Puspitasari, Yogie Dana Insani, Herla Lukmanasari Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Social Entrepreneurship in Increasing Student Intrapreneurship: An Analysis of Learning Effectiveness Creator An entity primarily responsible for making the resource Ludi Wishnu Wardana, Angga Martha Mahendra, A'isy Fiklil Nafisah, Ranny Fitria Puspitasari, Yogie Dana Insani, Herla Lukmanasari https://mail.insyma.org/proceedings/files/original/articles/LILI_PURWANITASARI.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Green Marketing in Driving Circular Economy: A Systematic Literature Review with Bibliometric Insights from Database Scopus Author #1 Lili Purwanitasari Author #2 Budi Eko Soetjipto Abstract/Description The integration of green marketing and circular economy has gained significant attention in recent years as businesses and policymakers seek sustainable solutions to environmental challenges. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis using Vosviewer to examine research trends, key themes, and academic contributions related to green marketing in the circular economy framework. Based on 76 articles from the Scopus database (2020–2025), the findings indicate a rising research interest, peaking in 2024, before declining in 2025, highlighting potential shifts in academic focus or industrial implementation challenges. The bibliometric analysis reveals that China and India dominate research contributions, while business, management, and environmental sciences are the most explored disciplines. However, gaps remain in the digitalization of green marketing, sector-specific implementation, consumer behavioral impact, and policy effectiveness in fostering circular economy adoption. The study also notes the lack of empirical studies on emerging economies, suggesting a need for further research into how developing countries navigate green ... keywords a;b;c;d Green Marketing, Circular Economy, Systematic Literature Review, Bibliometric Analysis, Scopus pdf_url https://insyma.org/proceedings/files/articles/LILI_PURWANITASARI.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/456 firstpage 877 lastpage 885 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 145 Volume 22 publication_date 2025/06/20 2025/06/15 authors Lili Purwanitasari, Budi Eko Soetjipto Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Green Marketing in Driving Circular Economy: A Systematic Literature Review with Bibliometric Insights from Database Scopus Creator An entity primarily responsible for making the resource Lili Purwanitasari, Budi Eko Soetjipto https://mail.insyma.org/proceedings/files/original/articles/Lisnawati__Limbong.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Entrepreneurship Education in Increasing Entrepreneurial Intention: Family Environment as Moderating Variable. Author #1 Lisnawati Limbong Author #2 Enjang Hermawan Author #3 Heky Lisan Suwarno Abstract/Description The purpose of this study is to assess the influence of entrepreneurship education in enhancing entrepreneurial intention, with the home context serving as a moderating variable. The participants in this study were students from Maranatha Christian University in Bandung. The sample size was 120 students, selected via purposive sampling. Questionnaire-based data collecting strategies. Data analysis techniques include descriptive statistical analysis and moderation variable analysis. The results of this study show that Entrepreneurship Education (X1) has a favorable and significant effect on Entrepreneurial Inclinations. The effect of the Family Environment (X2) on entrepreneurial inclinations (Y) is both positive and significant. While the variable Entrepreneurship Education (X1) has a positive and insignificant influence on boosting Entrepreneurial Ambition (Y), the home environment acts as a moderator. keywords a;b;c;d Entrepreneurship Education, Family Environment, Entrepreneurial Intention pdf_url https://insyma.org/proceedings/files/articles/Lisnawati__Limbong.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/455 firstpage 869 lastpage 876 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 144 Volume 22 publication_date 2025/06/20 2025/06/15 authors Lisnawati Limbong, Enjang Hermawan, Heky Lisan Suwarno Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Entrepreneurship Education in Increasing Entrepreneurial Intention: Family Environment as Moderating Variable. Creator An entity primarily responsible for making the resource Lisnawati Limbong, Enjang Hermawan, Heky Lisan Suwarno https://mail.insyma.org/proceedings/files/original/articles/Dewi Suci Mustika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province Author #1 Dewi Suci Mustika Author #2 Nindi Vaulia Puspita Author #3 Wahyu Dede Gustiawan Abstract/Description This study aims to analyse the effect of digital literacy and user interface design (UI) on impulse buying at TikTok Shop for university students in East Java Province. This quantitative research uses a causal associative method with data obtained from online questionnaires distributed to 97 respondents selected using purposive sampling technique. Multiple linear regression analysis was used to test the hypothesis after going through validity, reliability, and classical assumption tests. The results showed that digital literacy has no significant effect on impulse buying, while UI design has a significant effect. Simultaneously, digital literacy and UI design have a significant effect on impulse buying at TikTok Shop. keywords a;b;c;d Digital Literacy, User Interface Design (UI), Impulse Buying, TikTok Shop, College Students pdf_url https://insyma.org/proceedings/files/articles/Dewi Suci Mustika.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/454 firstpage 861 lastpage 868 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 143 Volume 22 publication_date 2025/06/20 2025/06/15 authors Dewi Suci Mustika, Nindi Vaulia Puspita, Wahyu Dede Gustiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province Creator An entity primarily responsible for making the resource Dewi Suci Mustika, Nindi Vaulia Puspita, Wahyu Dede Gustiawan https://mail.insyma.org/proceedings/files/original/articles/Dian Putri Utami Yenny Maya Dora _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Career Development, Organizational Citizenship Behavior, and Workplace Environment on Job Satisfaction at PT Wilmar Oleochemical Indonesia Author #1 Dian Putri Utami Author #2 Yenny Maya Dora Abstract/Description This research analyzes the influence of career development, OCB, and workplace environment on job satisfaction at PT Wilmar. Career development and OCB significantly impact job satisfaction, while workplace environment does not show a significant effect. keywords a;b;c;d Career Development, Organizational Citizenship Behavior, Workplace Environment, Job Satisfaction pdf_url https://insyma.org/proceedings/files/articles/Dian Putri Utami Yenny Maya Dora _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/453 firstpage 857 lastpage 860 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 142 Volume 22 publication_date 2025/06/20 2025/06/15 authors Dian Putri Utami, Yenny Maya Dora Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Career Development, Organizational Citizenship Behavior, and Workplace Environment on Job Satisfaction at PT Wilmar Oleochemical Indonesia Creator An entity primarily responsible for making the resource Dian Putri Utami, Yenny Maya Dora https://mail.insyma.org/proceedings/files/original/articles/Indarini_Indarini.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Beauty Influencers and Online Reviews on Purchase Intention of Makeup Products Author #1 Syallom Miracle Sachiko K Author #2 Indarini Author #3 Dudi Anandya Abstract/Description The trend of makeup products continues to increase, the era of digitalization has influenced the growth of the influence of beauty influencers in marketing makeup products which has an impact on purchasing intentions for makeup products. This research aims to find evidence regarding how beauty influencers influence consumers’ purchasing intentions for makeup products in Surabaya. The results from 239 respondents show that variable relationships influence consumer purchasing intentions, using the SEM (Structural Equation Modeling) method. The research was processed using SPSS Statistics 27 and Amos Graphics. The research results are processed through measurement models and structural models. This research contributes to gaining a deeper understanding of the strength of purchasing intentions influenced by beauty influencers. This study found that online customer reviews and the role of an influencer with high credibility can influence consumer attitudes toward purchase intention. Additionally, brand loyalty was proven to have a significant impact on the purchase intention of makeup products. keywords a;b;c;d Beauty influencer, purchase intention, makeup products publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Indarini_Indarini.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/452 firstpage 852 lastpage 856 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 141 Volume 22 authors Syallom Miracle Sachiko K, Indarini, Dudi Anandya Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Beauty Influencers and Online Reviews on Purchase Intention of Makeup Products Creator An entity primarily responsible for making the resource Syallom Miracle Sachiko K, Indarini, Dudi Anandya https://mail.insyma.org/proceedings/files/original/articles/Della_Sulamita.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Artificial Intelligence (AI) in The Ever-Growing Aesthetic Clinic Industry Author #1 Della Sulamita Author #2 Marcelina Grace Tjondro Putri Author #3 Wina Sophia Ngantung Author #4 Maya Malinda Abstract/Description This literature review analyzes AI’s role in diagnostics, clinical procedures, and marketing within the aesthetic clinic industry, emphasizing its importance in personalized care and operational efficiency. keywords a;b;c;d aesthetic clinic, artificial intelligence, ever growing aesthetic publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Della_Sulamita.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/451 firstpage 846 lastpage 851 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 140 Volume 22 authors Della Sulamita, Marcelina Grace Tjondro Putri, Wina Sophia Ngantung, Maya Malinda Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Artificial Intelligence (AI) in The Ever-Growing Aesthetic Clinic Industry Creator An entity primarily responsible for making the resource Della Sulamita, Marcelina Grace Tjondro Putri, Wina Sophia Ngantung, Maya Malinda https://mail.insyma.org/proceedings/files/original/articles/Maria_Elizabeth_Lanny_Kusuma__Widjaja.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Mediating Role of Strategic Thinking in Transforming Entrepreneurial Intention into Entrepreneurial Activity Author #1 Bayu Airlangga Putra Author #2 Maria Elizabeth Lanny Kusuma Widjaja Abstract/Description This study attempts to test and analyze the effect of entrepreneurial intention and strategic thinking on entrepreneurial activity. Additionally, the mediating effect of strategic thinking on the effect of entrepreneurial intention on entrepreneurial activity was also be tested and analyzed. The population of this study were bachelor's degree graduate from various higher education institutions in Surabaya who graduates between 2019–2023 periods and were actively doing entrepreneurial works. Using the snowball sampling technique, 142 respondents were obtained. Then, data analysis was carried out using the partial least square (PLS) technique with the help of the SmartPLS version 3.2.9 application. The findings of this study are that entrepreneurial intention has not been proven to encourage the real entrepreneurial activity. However, strategic thinking has a positive and significant effect on entrepreneurial activity. In addition, this research also finds that there is a mediating effect of the strategic thinking on the effect of entrepreneurial intention on entrepreneurial activity. keywords a;b;c;d Entrepreneurial Activity, Entrepreneurial Intention, Strategic Thinking, Theory of Planned Behavior (TPB), Higher Education Graduates publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Maria_Elizabeth_Lanny_Kusuma__Widjaja.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/450 firstpage 840 lastpage 845 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 139 Volume 22 authors Bayu Airlangga Putra, Maria Elizabeth Lanny Kusuma Widjaja Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Mediating Role of Strategic Thinking in Transforming Entrepreneurial Intention into Entrepreneurial Activity Creator An entity primarily responsible for making the resource Bayu Airlangga Putra, Maria Elizabeth Lanny Kusuma Widjaja https://mail.insyma.org/proceedings/files/original/articles/Zafirah Aliya Djoko.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Work Life Balance and Career Development on Job Satisfaction Among Employees at The Regional Finance Agency of Mataram City Author #1 Zafirah Aliya Author #2 Djoko Abstract/Description This research examines how career development and Work Life Balance affect workers' job satisfaction in the Mataram City Regional Finance Agency. The study used a causal-associative research design and a quantitative methodology. The census technique was used to acquire the data. 98 workers of the Mataram City Regional Finance Agency made up the research population. Multiple linear regression analysis was employed to examine the data. The findings from the Mataram City Regional Finance Agency indicate that: (1) Work Life Balance positively and significantly influences employee job satisfaction; and (2) career development also positively and significantly affects job satisfaction among these workers. keywords a;b;c;d Work Life Balance, Career Development, Job Satisfaction publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Zafirah Aliya Djoko.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/449 firstpage 833 lastpage 839 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 138 Volume 22 authors Zafirah Aliya, Djoko Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Work Life Balance and Career Development on Job Satisfaction Among Employees at The Regional Finance Agency of Mataram City Creator An entity primarily responsible for making the resource Zafirah Aliya, Djoko https://mail.insyma.org/proceedings/files/original/articles/Novita Aurelya Rahmadhani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Student Motivation and Perceptions on Interest in Becoming A Corporate Accountant in Accounting Students at Nahdlatul Ulama University Sidoarjo Author #1 Muhammad Toriq Abdul Azis Author #2 Novita Aurelya Rahmadhani Author #3 Mukhammad Nadhif Fuad Author #4 Devika Cherly Putrihadiningrum Author #5 Achmad Wicaksono Abstract/Description This research aims to determine the influence of student motivation and perceptions on interest in becoming a company accountant among accounting students at Nahdlatul Ulama University, Sidoarjo, both partially and simultaneously. This research was carried out using quantitative methods. This research data was obtained by researchers by distributing questionnaires to accounting students at Nahdlatul Ulama University, Sidoarjo. The total population was 124 students and then a sample of 87 students was taken using purposive sampling technique. The data obtained was analyzed using the SPSS application. The results of this research show that student motivation and perceptions influence their interest in becoming a company accountant, both partially and simultaneously. keywords a;b;c;d Motivation, Perception and Company Accountants publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Novita Aurelya Rahmadhani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/448 firstpage 830 lastpage 832 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 137 Volume 22 authors Muhammad Toriq Abdul Azis, Novita Aurelya Rahmadhani, Mukhammad Nadhif Fuad, Devika Cherly Putrihadiningrum, Achmad Wicaksono Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Student Motivation and Perceptions on Interest in Becoming A Corporate Accountant in Accounting Students at Nahdlatul Ulama University Sidoarjo Creator An entity primarily responsible for making the resource Muhammad Toriq Abdul Azis, Novita Aurelya Rahmadhani, Mukhammad Nadhif Fuad, Devika Cherly Putrihadiningrum, Achmad Wicaksono https://mail.insyma.org/proceedings/files/original/articles/Kuncoro ApriliaHikmawati Budi Eko Soetjipto Ludi Wishnu Wardana _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Social Media Marketing on Purchase Intention Mediated by Brand Image A bibliometric and Systematic Review in Scopus Author #1 Kuncoro Aprilia Hikmawati Author #2 Budi Eko Soetjipto Author #3 Ludi Wishnu Wardana Abstract/Description This study examines the relationship between social media marketing and consumer purchase intention, with brand image as a mediator. Along with the increasing utilization of social media as a marketing platform, companies are increasingly utilizing it to build relationships with consumers and strengthen their brand image. A positive brand image can improve consumers' perceptions of the product and influence their purchasing decisions. This research uses a bibliometric analysis approach to review relevant literature and identify trends and relationships between the three concepts. The results show that social media marketing significantly impacts brand image, affecting consumers' purchase intention. This research provides important insights for companies in designing effective social media marketing strategies to enhance brand image and, in turn, drive consumer purchase intentions. The results of this study can strengthen the understanding of the role of brand image in mediating the relationship between social media marketing and purchase intention. keywords a;b;c;d Social Media Marketing, Purchase Intention, Brand Image publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Kuncoro ApriliaHikmawati Budi Eko Soetjipto Ludi Wishnu Wardana _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/447 firstpage 821 lastpage 829 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 136 Volume 22 authors Kuncoro Aprilia Hikmawati, Budi Eko Soetjipto, Ludi Wishnu Wardana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Social Media Marketing on Purchase Intention Mediated by Brand Image A bibliometric and Systematic Review in Scopus Creator An entity primarily responsible for making the resource Kuncoro Aprilia Hikmawati, Budi Eko Soetjipto, Ludi Wishnu Wardana https://mail.insyma.org/proceedings/files/original/articles/Muhamad Syaiful Islam Fayza Shafira Dewi Malik.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Product Quality and Price on Customer Loyalty in TKB Sport Fashion Goalkeeper Gloves Products ON Instagram Author #1 Muhamad Syaiful Islam Author #2 Fayza Shafira Dewi Malik Abstract/Description It is often believed in the business sector that the two most important variables impacting consumer loyalty are product quality and pricing. Customers are more likely to be loyal to a brand whose products they have purchased because of the high quality of those products. On the other hand, it's crucial to take into account a competitive price that matches the product's worth while making a purchase. Consequently, knowing how these two aspects affect consumer loyalty is crucial especially in competitive markets such as goalkeeper glove products. The object of research is TKB Sport Fashion Goalkeeper Gloves. Customers of TKB Sport Fashion Goalkeeper Gloves serve as the research and analysis unit. The research found that although product quality does have an effect on customer loyalty, the relationship between price and customer loyalty is positive, and the link between product quality and customer loyalty is minimal. keywords a;b;c;d product quality, price, loyalty. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Muhamad Syaiful Islam Fayza Shafira Dewi Malik.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/446 firstpage 813 lastpage 820 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 135 Volume 22 authors Muhamad Syaiful Islam, Fayza Shafira Dewi Malik Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Product Quality and Price on Customer Loyalty in TKB Sport Fashion Goalkeeper Gloves Products ON Instagram Creator An entity primarily responsible for making the resource Muhamad Syaiful Islam, Fayza Shafira Dewi Malik https://mail.insyma.org/proceedings/files/original/articles/Didin Raehan Muhammad Igram Sanjaya _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero Author #1 Didin Author #2 Raehan Muhammad Igram Sanjaya Abstract/Description This study analyzes the impact of product quality and brand image on consumer purchase decisions for Wuling Confero cars. Both variables have a significant positive influence on consumer decisions. keywords a;b;c;d Product Quality, Brand Image, Purchase Decision publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Didin Raehan Muhammad Igram Sanjaya _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/445 firstpage 808 lastpage 812 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 134 Volume 22 authors Didin, Raehan Muhammad Igram Sanjaya Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero Creator An entity primarily responsible for making the resource Didin, Raehan Muhammad Igram Sanjaya https://mail.insyma.org/proceedings/files/original/articles/Arifatul_Muallifah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Organizational Culture on Job Satisfaction at PT. XYZ Author #1 Arifatul Muallifah Author #2 Elda Masithah Abstract/Description This research examines the impact of organizational culture on job satisfaction at PT. XYZ using a quantitative survey of 59 employees. Results showed a strong positive influence (R² = 0.565), indicating organizational culture enhances employee satisfaction. keywords a;b;c;d Organizational Culture, Job Satisfaction, Linear Regression publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Arifatul_Muallifah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/444 firstpage 803 lastpage 807 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 133 Volume 22 authors Arifatul Muallifah, Elda Masithah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Organizational Culture on Job Satisfaction at PT. XYZ Creator An entity primarily responsible for making the resource Arifatul Muallifah, Elda Masithah https://mail.insyma.org/proceedings/files/original/articles/Rizki Ayu Adelia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Live Streaming and Content Marketing on Consumer Chino Jogger Pants “Folksystem" Purchase Interest in Tiktok Shop Author #1 Rizki Ayu Adelia Author #2 Fida Septiani Abstract/Description The design industry in Indonesia proceeds to create together with modernization and changes in people's ways of life. Propels in innovation and social media open modern openings in promoting mold items. Stages like TikTok Shop give space for neighborhood brands, like, to reach shoppers specifically through intuitive highlights that are well known with buyers. Chino Jogger Pants “FOLKSYSTEM" his inquire about points to analyze the impact of Live Gushing and Substance Promoting on Chino Jogger Pants “FOLKSYSTEM Consumers' Purchase Intrigued in TikTok Shop, by center on buyers within the city of Bandung. This ponders employment a quantitative approach with a descriptive-verification strategy. The information collection method was carried out utilizing essential information within the shape of a survey. The test utilized in this investigation was TikTok clients within the city of Bandung with a populace of 100 respondents. which was carried out utilizing the classic suspicion test, numerous straight relapses, theory testing, and coefficient of assurance. The comes about of the investigation appear that both Live Spilling (X1) and Substance Promoting (X2) have a somewhat positive and critical impact on Buy Intrigued (Y) Customer. At the same time, both factors, moreover, contribute essentially to expanding buying intrigued. This investigation highlights the significance of coordination computerized promoting procedures that include intuitive and inventive components to increase deals viability on social media stages. keywords a;b;c;d Live Spilling, Substance Promoting, Buy Intrigued publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rizki Ayu Adelia.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/443 firstpage 798 lastpage 802 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 132 Volume 22 authors Rizki Ayu Adelia, Fida Septiani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Live Streaming and Content Marketing on Consumer Chino Jogger Pants “Folksystem" Purchase Interest in Tiktok Shop Creator An entity primarily responsible for making the resource Rizki Ayu Adelia, Fida Septiani https://mail.insyma.org/proceedings/files/original/articles/Putri Ayudiyani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Leadership and Motivation on Employee Performance of Sukamiskin Class 1 Correctional Institution Author #1 Putri Ayudiyani Abstract/Description Leadership, according to the author's research on the effects of motivation and leadership on the performance of Sukamiskin Class 1 Correctional Institution in Bandung, is pretty excellent, averaging 2.83%. The average score for motivation is 3.25%, and the average score for employee performance is 2.73, both of which place it in the fairly excellent category. Leadership has an influence on the performance of Sukamiskin Class 1 Correctional Institution employees with a total influence of 26.8%, Motivation has an influence on the performance of Sukamiskin Class 1 Correctional Institution employees with a total influence of 16.9% Simultaneously Leadership and Motivation affect the performance of Sukamiskin Class 1 Correctional Institution employees by 60.9%. Thus, improving leadership and employee motivation is needed to improve performance in the work environment of Sukamiskin Class 1 Correctional Institution. keywords a;b;c;d Leadership, Motivation, Employee Performance publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Putri Ayudiyani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/442 firstpage 793 lastpage 797 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 131 Volume 22 authors Putri Ayudiyani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Leadership and Motivation on Employee Performance of Sukamiskin Class 1 Correctional Institution Creator An entity primarily responsible for making the resource Putri Ayudiyani https://mail.insyma.org/proceedings/files/original/articles/Sukesi Anjangsari Khaida Asaro Mazuri Binti Abd Ghani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Influencer Marketing, Online Reviews, and Brand Credibility on Purchase Intention with Perceived Risk as an Intervening Variable Author #1 Sukesi Author #2 Anjangsari Khaida Asaro Author #3 Mazuri Binti Abd. Ghani Abstract/Description This study uses risk perception as an intervening variable to investigate how customer purchase intention is impacted by influencer marketing, internet reviews, and brand trustworthiness. This study's primary concern is how these characteristics affect consumers' intentions to buy, both directly and indirectly through perceptions of risk, which can affect a buyer's choice to buy a product. This study's primary goals are to evaluate the role that risk perception plays in decision-making about purchases and to investigate the empirical relationships between influencer marketing, online reviews, brand credibility, and buy intention. Questionnaires are used to collect data for this quantitative investigation. The Structural Equation Modelling (SEM) method was used to examine the data and test the relationship model between the variables under study. The findings demonstrated that risk perception and purchase intention are significantly impacted by brand credibility, with a large effect on both variables (path coefficient 0.319 for buy intention and 0.731 for risk perception). Online reviews and influencer marketing, on the other hand, have less of an impact on risk perception and purchase intention. The association between online reviews and purchase intention is found to be mediated by risk perception (path coefficient 0.298); however, the relationship between influencer marketing and buy intention is not mediated by risk perception. According to this study, businesses should concentrate on enhancing brand credibility in order to boost consumer buy intentions and consider how risk perception affects marketing tactics. keywords a;b;c;d Influencer Marketing, Kredibilitas Merek, Persepsi Risiko publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Sukesi Anjangsari Khaida Asaro Mazuri Binti Abd Ghani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/441 firstpage 786 lastpage 792 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 130 Volume 22 authors Sukesi, Anjangsari Khaida Asaro, Mazuri Binti Abd. Ghani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Influencer Marketing, Online Reviews, and Brand Credibility on Purchase Intention with Perceived Risk as an Intervening Variable Creator An entity primarily responsible for making the resource Sukesi, Anjangsari Khaida Asaro, Mazuri Binti Abd. Ghani https://mail.insyma.org/proceedings/files/original/articles/Salwa Nisrina Ananda Vina Silviani Marinda.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Individual Effort and Organizational Support on Employee Performance Pt. Pindad Bandung Author #1 Salwa Nisrina Ananda Author #2 Vina Silviani Marinda Abstract/Description The study titled The Influence of Individual Effort and Organizational Support on Employee Performance at PT. Pindad Bandung explores the intriguing phenomenon where, despite increased Individual Effort and Organizational Support, employee performance declined, challenging Robert L. Mathis theory. The primary aim was to assess the descriptions and impacts of Individual Effort and Organizational Support on employee performance. Two independent variables Individual Effort and Organizational Support were analyzed against the dependent variable, Employee Performance. Utilizing descriptive and verification methods, the study sampled 108 out of 1,514 employees, employing multiple linear regression analysis, coefficient of determination, and significance testing for data analysis. Findings reveal that both Individual Effort and Organizational Support are rated positively, with employees demonstrating responsibility and the ability to meet deadlines. Individual Effort positively influences performance, emphasizing motivation, work ethics, attendance, and job design. Similarly, Organizational Support positively impacts performance, highlighting justice, superior support, appreciation, and favorable working conditions. These insights suggest that enhancing both effort and support can lead to improved employee outcomes. keywords a;b;c;d Individual Effort, Organizational Support, Employee Performance. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Salwa Nisrina Ananda Vina Silviani Marinda.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/440 firstpage 780 lastpage 785 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 129 Volume 22 authors Salwa Nisrina Ananda, Vina Silviani Marinda Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Individual Effort and Organizational Support on Employee Performance Pt. Pindad Bandung Creator An entity primarily responsible for making the resource Salwa Nisrina Ananda, Vina Silviani Marinda https://mail.insyma.org/proceedings/files/original/articles/Siti Maemunah Yenny Maya Dora.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City) Author #1 Siti Maemunah Author #2 Yenny Maya Dora Abstract/Description This study aims to identify the influence of FOMO (Fear of Missing Out) and influencer endorsement on impulse buying behaviour among adolescents in Bandung City. The development of the digital economy and social media, particularly TikTok, has increased teenagers' exposure to product offerings that lead to impulse purchases. The method used was a survey with an online questionnaire to 100 respondents, using non-probability sampling and purposive sampling techniques. Data analysis was conducted with multiple linear regression tests using IBM SPSS 30. The results showed that FOMO has a positive and significant influence on impulse buying, while influencer endorsement has no significant effect on impulse buying in adolescents. These findings can provide marketers insight into the factors that influence teenagers' consumption behaviour in the digital era. keywords a;b;c;d FOMO (Fear of Missing Out), Influencer Endorsement, Impulsive Buying, Digital Economy publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Siti Maemunah Yenny Maya Dora.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/439 firstpage 774 lastpage 779 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 128 Volume 22 authors Siti Maemunah, Yenny Maya Dora Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City) Creator An entity primarily responsible for making the resource Siti Maemunah, Yenny Maya Dora https://mail.insyma.org/proceedings/files/original/articles/Nadina_Salsabila.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Electronic Word of Mouth, Tourist Attraction and Price on Interest in Visiting the Natural Attractions of Lawah Cave in West Lombok Author #1 Nadina Salsabila Author #2 Lalu Muhammad Furkan Abstract/Description This research aims to determine the influence of electronic word of mouth, tourist attraction and price on interest in visiting the natural attractions of Lawah Cave in West Lombok. This research employs a quantitative approach. The population in this research is an individual or someone who is interested in visiting the natural attractions of lawah cave with a sample of 100 respondents. Determination of the number of samples collected is achieved using a non probability sampling technique, specifically the purposive sampling method. Techniques for collecting data through online surveys utilizing questionnaires. The data analysis used in this research is Partial Least Square (PLS) version 4.0. The results showed that electronic word of mouth, tourist attraction and price have a positive and significant influence on interest in visiting. keywords a;b;c;d Electronic Word of Mouth, Tourist Attraction, Price, Interest in Visiting. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Nadina_Salsabila.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/437 firstpage 759 lastpage 764 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 126 Volume 22 authors Nadina Salsabila, Lalu Muhammad Furkan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Electronic Word of Mouth, Tourist Attraction and Price on Interest in Visiting the Natural Attractions of Lawah Cave in West Lombok Creator An entity primarily responsible for making the resource Nadina Salsabila, Lalu Muhammad Furkan https://mail.insyma.org/proceedings/files/original/articles/Muhammad Syahrul Asmarakandi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of E-Service Quality and Brand Trust on Repurchase Intention of Dopestore Products Author #1 Muhammad Syahrul Asmarakandi Author #2 Abdan Mubayyin Hukmi Abstract/Description This research seeks to explore the impact of E-Service Quality and Brand Trust on customers' Repurchase Intentions for store products within TikTok Shop E-Commerce. The object of this study is Dopestore Products in TikTok Shop E-Commerce with the observation unit of Dopestore consumers in TikTok Shop E-Commerce. The methodology of this study employs a descriptive approach. Data gathering techniques include fieldwork, surveys, and literature review. The sample size consists of 150 respondents. The findings reveal that E-Service Quality and Brand Trust affect Repurchase Intention. Hypothesis testing results show that E-Service Quality has a notable impact on Repurchase Intention. Similarly, Brand Trust significantly influences Repurchase Intention. Furthermore, the combined effect of E-Service Quality and Brand Trust on Repurchase Intention is both impactful and meaningful. These findings support the notion that E-Service Quality contributes to shaping Repurchase Intention. keywords a;b;c;d E-Service Quality, Brand Trust and Repurchase Intention publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Muhammad Syahrul Asmarakandi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/436 firstpage 754 lastpage 758 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 125 Volume 22 authors Muhammad Syahrul Asmarakandi, Abdan Mubayyin Hukmi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of E-Service Quality and Brand Trust on Repurchase Intention of Dopestore Products Creator An entity primarily responsible for making the resource Muhammad Syahrul Asmarakandi, Abdan Mubayyin Hukmi https://mail.insyma.org/proceedings/files/original/articles/ARNETTA VALENTINA RIGAWARA _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products Author #1 Arnetta Valentina Rigawara Abstract/Description This study analyzes digital marketing’s effect on brand awareness and purchasing decisions for Le Mineral in Soreang using qualitative methods. Findings show digital marketing significantly impacts both variables, with social media being the most influential channel. keywords a;b;c;d digital marketing, brand awareness, purchase decision, Le Mineral, Soreang publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/ARNETTA VALENTINA RIGAWARA _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/435 firstpage 749 lastpage 753 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 124 Volume 22 authors Arnetta Valentina Rigawara Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products Creator An entity primarily responsible for making the resource Arnetta Valentina Rigawara https://mail.insyma.org/proceedings/files/original/articles/Rahayu__Dwi_Lestari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Customer Trust and Product Price on Purchase Decisions in Online Shopping Author #1 Rahayu Dwi Lestari Author #2 Muhammad Irfan Rizki Abstract/Description The rapid advancement of digital technology has fueled the expansion of e-commerce in Indonesia, leading to a growing number of consumers engaging in online shopping. Despite this growth, consumers continue to encounter challenges in online transactions, such as concerns over product quality and transaction security. This study seeks to examine the impact of customer trust and pricing on purchasing decisions within e-commerce platforms. Adopting a quantitative research approach, data were gathered through a survey of 100 respondents and analyzed using multiple linear regression with SPSS 26. The findings reveal that both customer trust and product pricing significantly and positively influence purchasing decisions, both individually and collectively. Customer trust emerges as the most influential factor, as it strengthens consumers' confidence in the reliability of products and sellers. Additionally, competitive pricing, including discounts and promotional offers, also plays a crucial role in shaping purchasing behavior. These results highlight the need for e-commerce businesses to implement strategies that effectively build customer trust while maintaining competitive pricing to drive sales and foster customer loyalty. keywords a;b;c;d E-commerce, Customer Trust, Price, Purchasing Decisions, Marketing Strategy. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rahayu__Dwi_Lestari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/434 firstpage 743 lastpage 748 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 123 Volume 22 authors Rahayu Dwi Lestari, Muhammad Irfan Rizki Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Customer Trust and Product Price on Purchase Decisions in Online Shopping Creator An entity primarily responsible for making the resource Rahayu Dwi Lestari, Muhammad Irfan Rizki https://mail.insyma.org/proceedings/files/original/b44c74e58662c644c6cde0257efe5536.pdf 58412e5ad7b6e30df2fe1a20ebeaa4a9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Customer Relationship Management and Customer Value on OVO E-Wallet User Loyalty Author #1 Tri Yulistyawati Evelina, Author #2 Herlina Syasabila Abstract/Description The Fintech industry has developed rapidly in Indonesia, especially in digital wallets or e-wallets. The research aims to explore the influence of Customer Relationship Management and Customer Value on loyalty OVO e-wallet users. Research This is explanatory research that explains the connection between research variables. OVO e-wallet users are the population in the study. Research sample as many as 100 users active e-wallet OVO. Technique taking is a purposive sample where respondents are selected as the ones that have been using the OVO e-wallet at least twice. Data was collected through an online questionnaire designed to measure the variables studied. Data analysis method using descriptive statistics with the tool SPSS help. Research This was conducted in the period October 2024 to July 2025. The results of the study show in a way partial customer relationship management has an effect positive and significant to loyalty to OVO e-wallet users. Customer value also has influence positive and significant to loyalty users. Simultaneously, customer relationship management and customer value together are influential and significant to loyalty OVO e-wallet users. Findings This is in line with the study previously stated that CRM and value customers are factors important in forming consumer loyalty. keywords a;b;c;d Customer Relationship Management, Customer Value, Loyalty, E-wallet. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Tri_Yulistyawati_Evelina.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/433 firstpage 738 lastpage 742 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 122 Volume 22 authors Tri Yulistyawati Evelina,, Herlina Syasabila Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Customer Relationship Management and Customer Value on OVO E-Wallet User Loyalty Creator An entity primarily responsible for making the resource Tri Yulistyawati Evelina, Herlina Puji Ayu Syasabila https://mail.insyma.org/proceedings/files/original/articles/Salsa_Fania.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Content Marketing and Customer Engagement on Brand Awareness on Instagram Social Media Neng Katineung Author #1 Salsa Fania Author #2 Wida Aulia Isma Sudrajat Abstract/Description This research aims to understand how Content Marketing and Customer Engagement on social media, especially through the Instagram, impact Brand Awareness of a brand. Focusing on the digital marketing strategy actualized by Neng Katineung Eatery, this investigate tests the theory that Content Marketing influences Customer Engagement, which in turn impacts the increment in Brand Awareness. The testing method utilized in this consideration is non-probability testing with a purposive testing approach. The chosen test comprises of 378 respondents, who are supporters of Neng Katineung Eatery Instagram account and have encounter in devouring or association with the brand. The collected information was analyzed quantitatively utilizing SPSS adaptation 25.0 to look at the relationship between the variables. The analytical method utilized incorporate Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F-Test, and T-Test, with a 5% significant level. This demonstrates that Content Marketing and Customer Engagement at the same time have a noteworthy impact on Brand Awareness of Neng Katineung Eatery on Instagram. Hence, this study proves a digital marketing technique based on engaging content and how dynamic customer interaction can positively and significantly improve brand awareness. keywords a;b;c;d Content Marketing, Customer Engagement, Brand Awareness publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Salsa_Fania.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/432 firstpage 733 lastpage 737 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 121 Volume 22 authors Salsa Fania, Wida Aulia Isma Sudrajat Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Content Marketing and Customer Engagement on Brand Awareness on Instagram Social Media Neng Katineung Creator An entity primarily responsible for making the resource Salsa Fania, Wida Aulia Isma Sudrajat https://mail.insyma.org/proceedings/files/original/articles/Rian Gunawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Compensation and Work Discipline on Employee Performance of PT. Ade Textile Industries Author #1 Rian Gunawan Abstract/Description The purpose of this case study is to examine how PT. Ade Textile Industries' remuneration and work discipline affect employee performance in the textile sector. A survey approach using a questionnaire methodology was used to gather data. Methods of descriptive and verifiable analysis were used to conduct the analysis. Compensation and work discipline significantly and positively affect employee performance, according to the study's findings, with compensation having an influence of 26.8% and discipline by 16.9%. Simultaneously, these two variables contribute 60.9% to employee performance. Therefore, companies in the Textile industry are advised to pay more attention to the compensation system and the implementation of discipline to increase employee productivity and job satisfaction. keywords a;b;c;d Compensation, Work Discipline, Employee Performance, publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rian Gunawan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/431 firstpage 728 lastpage 732 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 120 Volume 22 authors Rian Gunawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Compensation and Work Discipline on Employee Performance of PT. Ade Textile Industries https://mail.insyma.org/proceedings/files/original/articles/Marwin__Silalahi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Business Risk and Business Proactiveness Mediated by Competitive Advantage on SME Business Innovation in Surabaya After Pandemic Covid-19 Author #1 Marwin Antonius Rejeki Silalahi Author #2 Liliana Inggrit Wijaya Author #3 Zunairoh Zunairoh Abstract/Description The dynamics of the economy after the COVID-19 pandemic have had a significant impact on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Surabaya. This study aims to analyze the effect of business risk and business proactivity mediated by competitive advantage on MSME business innovation. This study uses primary data collected from 154 MSME respondents in Surabaya through questionnaires. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The results of the study indicate that directly, competitive advantage has a significant positive effect on MSME business innovation. In addition, business proactivity also has a positive effect on competitive advantage, while business risk has a direct effect on business innovation. However, business proactivity does not show a significant direct effect on business innovation, and business risk does not have a significant effect on competitive advantage. The mediation analysis revealed that business risk mediated by competitive advantage does not have a significant effect on MSME business innovation. Conversely, business proactivity mediated by competitive advantage has a significant effect on MSME business innovation. These findings underscore the importance of competitive advantage as a key factor in driving innovation, especially through business proactivity. This study contributes to the literature on MSME innovation strategies by highlighting the role of competitive advantage as a mediator. The practical implication of this study is that MSMEs in Surabaya need to focus on developing competitive advantages and increasing proactive attitudes to encourage innovation and survive amidst the economic challenges post-COVID-19 pandemic. keywords a;b;c;d Business Risk, Proactiveness, Competitive publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Marwin__Silalahi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/430 firstpage 719 lastpage 727 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 119 Volume 22 authors Marwin Antonius Rejeki Silalahi, Liliana Inggrit Wijaya, Zunairoh Zunairoh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Business Risk and Business Proactiveness Mediated by Competitive Advantage on SME Business Innovation in Surabaya After Pandemic Covid-19 Creator An entity primarily responsible for making the resource Marwin Antonius Rejeki Silalahi, Liliana Inggrit Wijaya, Zunairoh Zunairoh https://mail.insyma.org/proceedings/files/original/ade87c23ee26acebd71f3c1fc7a2b2f6.pdf 853501a2d7ce856c8e01419cf9e670d1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Beauty Vlogger Reviews, Product Quality and Brand Image on Interest in Buying Scarlett Whitening Products Case Study: Generation Z in Bandung City Author #1 Reysandi Alexandria Rifky Author #2 S.Kom Author #3 Dea Amanda Rizkianti Abstract/Description This research wants to find out if Beauty Vlogger Reviews, Product Quality, and Brand Image have any effect on people’s interest in buying Scarlett Whitening products. This study uses a quantitative approach, which means it focuses on analyzing numbers to see how the variables are connected. In this study, Beauty Vlogger Reviews, Product Quality, and Brand Image are the independent variables, and Buying Interest is the dependent variable. To gather the data, this research uses both descriptive and verificative methods. The sample size was calculated using the Lemeshow formula, which is usually used when the total population isn’t known. The study involved 100 respondents, chosen based on certain criteria that fit the goals of the research. Multiple linear regression, correlation, validity and reliability, classical assumption, determination coefficient, and hypothesis testing were among the methods used to examine the data, with all tests carried out at a significance level of 5%. According to the t-test and F-test findings, there is a significant relationship between the interest in purchasing Scarlett Whitening goods and Beauty Vlogger Reviews, Product Quality, and Brand Image. This means these three factors really help shape whether people want to buy or not. On top of that, the determination coefficient test showed that together, these three factors explain 85.6% of why people are interested in buying Scarlett Whitening products. The remaining 14.4% comes from other things not covered in this research, like personal taste, sensitivity to price, or outside influences like promos or recommendations from friends. keywords a;b;c;d Beauty Vlogger Review, Product Quality, Brand Image, Purchase Intention publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Reysandi Alexandria .pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/429 firstpage 978 lastpage 982 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 118 Volume 22 authors Reysandi Alexandria Rifky, S.Kom, Dea Amanda Rizkianti Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Beauty Vlogger Reviews, Product Quality and Brand Image on Interest in Buying Scarlett Whitening Products Case Study: Generation Z in Bandung City Creator An entity primarily responsible for making the resource Reysandi Alexandria Rifky, S.Kom, Dea Amanda Rizkianti https://mail.insyma.org/proceedings/files/original/articles/John Roni.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Sustainable Entrepreneurship on The Growth Of MSMEs With Digital Technology in Palembang City Author #1 John Roni Coyanda Author #2 Didik Susetyo Author #3 Muchsin Saggaff Shihab Abstract/Description Entrepreneurship has a major contribution in a country, in the era of globalization and increasing competition, Micro, Small and Medium Enterprises (MSMEs) are one of the backbones of a country's economy to advance, therefore sustainable entrepreneurship (Sustablepreneur) as a business development effort that provides new opportunities for innovative small and medium business activities in relation to ecological and social issues. therefore this study is to determine the factors of how much influence Sustablepreneur has on the growth and sustainability of SMEs in creating business innovation and creativity. Sampling was done by purposive sampling. There are digital SMEs in Palembang that have fostered SMEs that are sampled in this study using the simple random sampling method. Based on the analysis of this study found that SME entrepreneurs generally have a positive or favorable attitude towards sustainability, care about social pressures on sustainability, consider that sustainable entrepreneurship is interesting, and have sufficient ability to entrepreneurship sustainability. keywords a;b;c;d Digital, Entrepreneurship, MSMEs, Sustainable Entrepreneurs publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/John Roni.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/428 firstpage 713 lastpage 718 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 117 Volume 22 authors John Roni Coyanda, Didik Susetyo, Muchsin Saggaff Shihab Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Sustainable Entrepreneurship on The Growth Of MSMEs With Digital Technology in Palembang City Creator An entity primarily responsible for making the resource John Roni Coyanda, Didik Susetyo, Muchsin Saggaff Shihab https://mail.insyma.org/proceedings/files/original/articles/Gugun Adril Wargiman _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Leadership, Workload, and Motivation Towards The Work Productivity of the Logistics and Packaging Division at PT. Santoso Textile Manufacturing Bandung Author #1 Gugun Adril Wargiman Abstract/Description This research investigates The impact of leadership, Workload and motivation towards employee productivity in the Logistics and Packaging Division of PT. Santoso Tekstil Manufaktur Bandung. Leadership, workload, and motivation serve as independent variables, while work productivity is the dependent variable. A quantitative research approach was adopted, incorporating surveys, interviews, and observations for data collection. The study sampled 73 employees and employed statistical analyses such as Validity and reliability assessments, descriptive analysis, classical assumption evaluations, multiple linear regression, hypothesis testing, and determination analysis. The findings reveal that leadership, workload, and motivation significantly impact work productivity, both individually and collectively. The results provide insights for organizations to enhance employee performance through improved leadership strategies, balanced workloads, and motivation- driven initiatives. keywords a;b;c;d Leadership, Workload, Motivation, Work Productivity publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Gugun Adril Wargiman _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/427 firstpage 708 lastpage 712 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 116 Volume 22 authors Gugun Adril Wargiman Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Leadership, Workload, and Motivation Towards The Work Productivity of the Logistics and Packaging Division at PT. Santoso Textile Manufacturing Bandung Creator An entity primarily responsible for making the resource Gugun Adril Wargiman https://mail.insyma.org/proceedings/files/original/articles/juliani_dyah_trisnawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact Of ISO 21001 Implementation and Stakeholder Satisfaction in a Study Program Author #1 Muhammad Rosiawan Author #2 Juliani Dyah Trisnawati Author #3 Sarah Nurhalizah Abstract/Description The purpose of this study is to present the impact of the implementation of the ISO 21001 educational organization management system and stakeholder satisfaction in a study program—Health Polytechnic in East Java. This study uses an action research approach starting from the implementation of EOMS ISO 21001, certification audit, to stakeholder satisfaction measurement. During the first implementation of EOMS ISO 21001, there were four minor category findings from the certification body's audit. On the other hand, the average score on the stakeholder satisfaction survey was 3.5 on a scale of 4. Additionally, the implementation of this management system standard has yielded positive results, including increased management commitment, a focus on student-centered learning, staff empowerment through professional development, the implementation of the PDCA cycle in the learning process, and increased stakeholder satisfaction. keywords a;b;c;d ISO 21001, Audit, Stakeholder survey, Study program. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/juliani_dyah_trisnawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/426 firstpage 702 lastpage 707 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 115 Volume 22 authors Muhammad Rosiawan, Juliani Dyah Trisnawati, Sarah Nurhalizah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact Of ISO 21001 Implementation and Stakeholder Satisfaction in a Study Program Creator An entity primarily responsible for making the resource Muhammad Rosiawan, Juliani Dyah Trisnawati, Sarah Nurhalizah https://mail.insyma.org/proceedings/files/original/articles/Fida Septiani Hardianto Maulana _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Electronic Word Of Mouth and Tourism Product Attributes On Tourists Decision To Visit The Talaga Bodas Crater Hot Spring In Tarogong, Garut Regency, West Java Author #1 Fida Septiani Author #2 Hardianto Maulana Abstract/Description The rapid advancement of the internet has resulted in a steady rise in the number of users each year. In Indonesia, 87.13% of the population accesses the internet primarily for social networking or to engage with various media platforms collectively known as social media. Through these platforms, users interact by commenting on shared content, creating a form of information exchange widely recognized as Electronic Word of Mouth (eWOM). This research aims to explore how Electronic Word of Mouth and tourism product attributes shape consumer responses, particularly regarding their decision to visit The Talaga Bodas Crater Hot Spring in Tarogong, Garut, West Java. Additionally, it examines the extent to which eWOM and the characteristics of tourism products influence visitors' selection of this destination. The study employs descriptive and verification research methods. Data collection was conducted through randomly distributed surveys targeting 100 respondents who had previously visited The Talaga Bodas Crater Hot Spring. Various analytical techniques were applied, including multiple linear regression analysis, correlation coefficient evaluation, de... keywords a;b;c;d Electronic Word of Mouth, Tourism Product Attributes, Tourist Decision, Talaga Bodas Crater Hot Spring, Garut Regency. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Fida Septiani Hardianto Maulana _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/425 firstpage 697 lastpage 701 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 114 Volume 22 authors Fida Septiani, Hardianto Maulana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Electronic Word Of Mouth and Tourism Product Attributes On Tourists Decision To Visit The Talaga Bodas Crater Hot Spring In Tarogong, Garut Regency, West Java Creator An entity primarily responsible for making the resource Fida Septiani, Hardianto Maulana https://mail.insyma.org/proceedings/files/original/articles/Fatmasari Endayani Ernita Dian Puspasari _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Digitalization and Innovation on the Sustainability of MSMEs in Malang City: The Role of Employee Adaptability as a Mediating Variable Author #1 Fatmasari Endayani Author #2 Ernita Dian Puspasar Abstract/Description This study aims to analyze the impact of digitalization and innovation on the sustainability of MSMEs in Malang City, with employee adaptability as a mediating variable. A total of 100 MSME actors in Malang City were selected as respondents, with data collected through questionnaires and analyzed using the SmartPLS 3 application and purposive sampling method. The results show that digitalization positively affects the sustainability of MSMEs, where the implementation of digital technologies enhances efficiency and competitiveness. Furthermore, innovation in products and business processes also has a positive impact on the sustainability of MSMEs by increasing market appeal and operational efficiency. Employee adaptability was found to play a significant mediating role, influencing how successfully digitalization and innovation can be implemented in MSMEs. This study provides insights for MSME actors in Malang City to better optimize digitalization and innovation by involving the role of employee adaptability to enhance the longterm sustainability of their businesses. keywords a;b;c;d Digitalization, Innovation, MSME Sustainability, Employee Adaptability publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Fatmasari Endayani Ernita Dian Puspasari _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/424 firstpage 690 lastpage 696 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 113 Volume 22 authors Fatmasari Endayani, Ernita Dian Puspasar Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Digitalization and Innovation on the Sustainability of MSMEs in Malang City: The Role of Employee Adaptability as a Mediating Variable Creator An entity primarily responsible for making the resource Fatmasari Endayani, Ernita Dian Puspasar https://mail.insyma.org/proceedings/files/original/articles/Dewi Fatimah Deden Sutisna _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Compensation on Employee Performance with Organizational Culture as a Mediating Author #1 Dewi Fatimah Author #2 Deden Sutisna Abstract/Description This study investigates how compensation affects employee performance, with organizational culture as a mediating factor. It finds that organizational culture significantly mediates the impact of compensation on performance in the financial sector. keywords a;b;c;d Compensation, Employee Performance, Financial Industry, Mediation, Organizational Culture publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Dewi Fatimah Deden Sutisna _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/423 firstpage 684 lastpage 689 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 112 Volume 22 authors Dewi Fatimah, Deden Sutisna Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Compensation on Employee Performance with Organizational Culture as a Mediating Creator An entity primarily responsible for making the resource Dewi Fatimah, Deden Sutisna https://mail.insyma.org/proceedings/files/original/articles/Elvia Nadhilah Yolanda Tamara Gultom _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Benefit Quality on Fulfillment and Its Affect on Client Dependability 372 Kopi Dago Pakar Author #1 Elvia Nadhilah Author #2 Yolanda Tamara Gultom Abstract/Description This study investigates the impact of benefit quality and customer satisfaction on loyalty at 372 Kopi Dago Pakar using path analysis. The results show that benefit quality has a positive effect on satisfaction and loyalty. keywords a;b;c;d benefit quality, customer satisfaction, loyalty, coffee shop, path analysis publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Elvia Nadhilah Yolanda Tamara Gultom _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/422 firstpage 680 lastpage 683 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 111 Volume 22 authors Elvia Nadhilah, Yolanda Tamara Gultom Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Benefit Quality on Fulfillment and Its Affect on Client Dependability 372 Kopi Dago Pakar Creator An entity primarily responsible for making the resource Elvia Nadhilah, Yolanda Tamara Gultom https://mail.insyma.org/proceedings/files/original/articles/Rizka_Zulfikar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Ethics of Artificial Intelligence in Academic Environment: Safeguarding Integrity in the Digital Age Author #1 Rizka Zulfikar Author #2 Abdurrahim Author #3 Purboyo Author #4 Rahmi Widyanti Author #5 Basuki Author #6 Amalia Wahyuni Abstract/Description This study critically examined the ethical implications of Artificial Intelligence (AI) integration within academic environments, aiming to strengthen institutional safeguards for academic integrity in the digital age. With a bibliometric approach, the analysis draws upon 107 documents published between 2015 and 2025 in the Scopus database, employing VOSviewer for network, overlay, and density mapping. The findings reveal a decentralized and rapidly expanding research landscape, marked by high collaboration rates but moderate citation impact, suggesting both vibrancy and conceptual fragmentation. Key thematic concentrations include algorithmic fairness, AI-assisted authorship, and transparency in academic processes. Temporal analyses highlight a shift from foundational ethical concerns to emergent pedagogical challenges, reflecting a reactive rather than anticipatory research posture. Moreover, the underrepresentation of non-Western epistemologies points to critical gaps in inclusivity. This study underscores the necessity of developing proactive, interdisciplinary, and globally attuned ethical frameworks to ensure AI's responsible deployment in academia. The findings advocate for a recalibration of scholarly discourse towards a more holistic, sustained, and equity-driven ethical engagement with AI technologies. keywords a;b;c;d Ethics, Ethical Artificial Intelligence, Artificial Intelligence, academics, bibliometric publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rizka_Zulfikar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/421 firstpage 673 lastpage 679 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 110 Volume 22 authors Rizka Zulfikar, Abdurrahim, Purboyo, Rahmi Widyanti, Basuki, Amalia Wahyuni Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Ethics of Artificial Intelligence in Academic Environment: Safeguarding Integrity in the Digital Age Creator An entity primarily responsible for making the resource Rizka Zulfikar, Abdurrahim, Purboyo, Rahmi Widyanti, Basuki, Amalia Wahyuni https://mail.insyma.org/proceedings/files/original/articles/Itroh Adinda Etty Soesilowati Raden Ayu Sariratih _ REVISED (1).pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City Author #1 Itroh Adinda Ayu Author #2 Etty Soesilowati Author #3 Raden Ayu Sariratih Maladewi Abstract/Description Batu City’s economy is primarily supported by the tourism and agricultural sectors. Currently, micro enterprises in Batu City are facing various challenges that require effective solutions. In response, the Department of Cooperatives, Micro Enterprises, and Trade has established the Integrated Business Service Center (PLUT). PLUT provides facilities and support to help the community develop local resources through empowerment programs. This research aims to evaluate the effectiveness of PLUT and identify appropriate strategies for empowering micro enterprises in Batu City. This research using a descriptive method with a quantitative approach. Data were collected through questionnaires and observations. The research results show that PLUT services are included in the effective category. In the strategy using SWOT analysis with an IFAS score of (+) 6.889 and EFAS with a score of (+) 2.625. From the data analysis it can be concluded that PLUT Batu City has good opportunities among the various existing threats. PLUT Batu city is in quadrant I (the growth/aggressive strategy), indicating that PLUT Batu City needs to use strength ... keywords a;b;c;d PLUT, Micro Enterprises, Empowerment, Batu City, SWOT Analysis publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Itroh Adinda Etty Soesilowati Raden Ayu Sariratih _ REVISED (1).pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/420 firstpage 666 lastpage 672 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 109 Volume 22 authors Itroh Adinda Ayu, Etty Soesilowati, Raden Ayu Sariratih Maladewi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City Creator An entity primarily responsible for making the resource Itroh Adinda Ayu, Etty Soesilowati, Raden Ayu Sariratih Maladewi https://mail.insyma.org/proceedings/files/original/articles/Raden_Ayu__Sariratih_Maladewi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City Author #1 Itroh Adinda Ayu Author #2 Etty Soesilowati Author #3 Raden Ayu Sariratih Maladewi Abstract/Description Batu City’s economy is primarily supported by the tourism and agricultural sectors. Currently, micro enterprises in Batu City are facing various challenges that require effective solutions. In response, the Department of Cooperatives, Micro Enterprises, and Trade has established the Integrated Business Service Center (PLUT). PLUT provides facilities and support to help the community develop local resources through empowerment programs. This research aims to evaluate the effectiveness of PLUT and identify appropriate strategies for empowering micro enterprises in Batu City. This research using a descriptive method with a quantitative approach. Data were collected through questionnaires and observations. The research results show that PLUT services are included in the effective category. In the strategy using SWOT analysis with an IFAS score of (+) 6.889 and EFAS with a score of (+) 2.625. From the data analysis it can be concluded that PLUT Batu City has good opportunities among the various existing threats. PLUT Batu city is in quadrant I (the growth/aggressive strategy), indicating that PLUT Batu City needs to use strength to take advantage of existing opportunities in managing PLUT with the aim of empowering Micro Business actors in Batu City. keywords a;b;c;d Effectiveness, PLUT, Strategy. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Raden_Ayu__Sariratih_Maladewi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/419 firstpage 656 lastpage 665 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 108 Volume 22 authors Itroh Adinda Ayu, Etty Soesilowati, Raden Ayu Sariratih Maladewi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City Creator An entity primarily responsible for making the resource Itroh Adinda Ayu, Etty Soesilowati, Raden Ayu Sariratih Maladewi https://mail.insyma.org/proceedings/files/original/articles/Nadia__Amaliani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of The Application of E-Registration, E-Filing, E-Biling, E-SPT on Individual Taxpayer Compliance Author #1 Nur Iza Khafifah Author #2 Amelia Azzahra Author #3 Nadia Amaliani Author #4 Afifatus Sholikhah Author #5 Dian Fahriani* Abstract/Description This resealrch alims to determine the effect of implementing E-Registraltion, E- Filing, E-Biling, E-SPT on Individuall Talxpalyer Complialnce alt KPP Praltalmal Sidoalrjo Balralt by using four independent valrialbles, nalmely E-Registraltion, E- Filing, E-Biling , E-SPT alnd allso the dependent valrialble of individuall talxpalyer complialnce. The method used in this resealrch is al qualntitaltive method by distributing questionnaires directly to taxpayers registered alt KPP Praltalmal Sidoalrjo Balralt. The salmple used in this resealrch wals 100 respondents with al totall populaltion of 82,824. Determinaltion of salmple size using the Slovin formulal (error 10%). This resealrch uses severall tests, nalmely descriptive staltisticall tests, vallidity tests, relialbility tests, normallity tests, multicollinealrity tests, heteroscedalsticity tests, multiple linealr regression tests, coefficient of determinaltion tests, f tests alnd t tests using SPSS version 16 softwalre. The resealrch results show thalt The E- Registraltion alnd E-Biling valrialbles palrtiallly halve al positive alnd significalnt influence on individuall talxpalyer complialnce alnd the E-Filing alnd E-SPT valrialbles palrtiallly halve aln influence but alre not significalnt on individuall talxpalyer complialnce. Mealnwhile, simultalneously the valrialbles E-Registraltion, E-Filing, E- Biling, E-SPT halve al positive alnd significalnt effect on Individuall Talxpalyer Complialnce. keywords a;b;c;d E-Registration, E-Filling, E-Billing, Individual Taxpayer Compliance publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Nadia__Amaliani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/418 firstpage 653 lastpage 655 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 107 Volume 22 authors Nur Iza Khafifah, Amelia Azzahra, Nadia Amaliani, Afifatus Sholikhah, Dian Fahriani* Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of The Application of E-Registration, E-Filing, E-Biling, E-SPT on Individual Taxpayer Compliance Creator An entity primarily responsible for making the resource Nur Iza Khafifah, Amelia Azzahra, Nadia Amaliani, Afifatus Sholikhah, Dian Fahriani https://mail.insyma.org/proceedings/files/original/articles/Akmal Yuliandi Pratama Ryan Zaelani _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School Author #1 Akmal Yuliandi Pratama Author #2 Ryan Zaelani Abstract/Description This study examines the impact of service quality, pricing, and promotion on new student interest at a football school in Bandung. Results show service quality has the strongest effect. keywords a;b;c;d Service Quality, Price Determination, Promotion Mix, Register Intention publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Akmal Yuliandi Pratama Ryan Zaelani _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/417 firstpage 647 lastpage 652 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 106 Volume 22 authors Akmal Yuliandi Pratama, Ryan Zaelani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School Creator An entity primarily responsible for making the resource Akmal Yuliandi Pratama, Ryan Zaelani https://mail.insyma.org/proceedings/files/original/articles/Mega Darmi Novita Soesanto.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Product Quality and Price on The Purchase Decision of Hydroponic Vegetable Products from Berkah Farm Hydroponic in Jember District Author #1 Mega Darmi Novita Author #2 Soesanto Abstract/Description Hydroponics is one of the modern agricultural systems. Hydroponic cultivation can be carried out even though it is not in rice fields, because this system is carried out in a greenhouse so that it can be carried out on empty land even though it is not rice fields. This hydroponic system can provide market demand for fresh vegetables. Hydroponics is one of the future agricultural methods because it can be planted in various locations, including large fields, cities, villages and even above apartments. The hydroponic system can overcome land shortages, problematic soil conditions, pests and diseases, limited irrigation supplies, unpredictable seasons and inconsistent quality. Berkah Farm Hydroponik located in Jember Regency pays great attention to the quality of the vegetables that will be marketed because consumers in buying a product, especially hydroponic vegetables, pay great attention to the cleanliness, size, color and freshness of hydroponic vegetables compared to conventional vegetables. Product quality greatly influences the decision to purchase products at Berkah Farm Hydroponik, so the quality marketed by Berkah Farm Hydroponik is quality vegetables so that it will affect the price of hydroponic vegetables. The price of hydroponic vegetables influences the decision to purchase hydroponic vegetables. The purchasing decision occurs when the quality and price of the vegetables are in accordance with consumer satisfaction. keywords a;b;c;d Hydroponics, Product Quality, Price, Purchasing Decision publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Mega Darmi Novita Soesanto.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/416 firstpage 642 lastpage 646 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 105 Volume 22 authors Mega Darmi Novita, Soesanto Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Product Quality and Price on The Purchase Decision of Hydroponic Vegetable Products from Berkah Farm Hydroponic in Jember District Creator An entity primarily responsible for making the resource Mega Darmi Novita and Soesanto https://mail.insyma.org/proceedings/files/original/articles/rizky fauzan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products Author #1 Ricky Fauzan Author #2 Gean Fajar Abstract/Description The objective of the inquiry is to look at and analyze, impact item and brand picture quality towards buying intrigued taken by the respondent. The examination utilized an autonomous variable of item buying quality and brand picture. The subordinate variable is buying interest..The populace of the investigate is a client of Benessy Clothing Bandung. Test of the inquiry comprised of 95 respondents, taken by non-likelihood inspecting. Information collection utilizing surveys that are conveyed straightforwardly to respondents. Factual strategies that utilize increased investigation straight relapse, with theories testing of F-tests and t-tests. The comes about of the ponder appear that item quality and brand picture measurably have a positive and noteworthy impact, both somewhat and at the same time, on acquiring intrigue in Benessy Clothing Bandung. keywords a;b;c;d product quality, brand image and Purchase Interest. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/rizky fauzan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/415 firstpage 637 lastpage 641 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 104 Volume 22 authors Ricky Fauzan, Gean Fajar Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products Creator An entity primarily responsible for making the resource Ricky Fauzan, Gean Fajar https://mail.insyma.org/proceedings/files/original/articles/Fitri_Novika_Widjaja.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Logistics Service Quality On Customer Satisfaction and Customer Loyalty For Shopee Users Indonesia Author #1 Barbara Lorentsia Author #2 Fitri Novika Widjaja Author #3 Veny Megawati Abstract/Description This study aims to examine the effect of timeliness, availability, condition, return, order accuracy and order discrepancy handling on customer satisfaction and customer loyalty in Shopee users. Respondents in this study were users of Shopee in Indonesia. The data taken for this study were 185 respondents in Surabaya who had made transactions more than 3 times in the last 3 months on the Shopee application and respondents who had used the return and customer service feature. The data that has been collected is then analyzed with the Structural Equation Modeling (SEM) measurement model using IBM SPSS version 24 and Smart PLS 4 software. After the data processing process, the results show that the condition and return variable does not have a significant effect on customer satisfaction. Meanwhile, the variables of timeliness, availability, order accuracy and order discrepancy handling have a positive and significant effect on customer satisfaction and the variable timeliness, availability, condition, return, and customer satisfaction have a positive and significant effect on customer loyalty in Shopee users in Indonesia. keywords a;b;c;d Return, Order Accuracy, Order Discrepancy Handling, Customer Satisfaction, Customer Loyalty publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Fitri_Novika_Widjaja.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/414 firstpage 631 lastpage 636 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 103 Volume 22 authors Barbara Lorentsia, Fitri Novika Widjaja, Veny Megawati Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Logistics Service Quality On Customer Satisfaction and Customer Loyalty For Shopee Users Indonesia Creator An entity primarily responsible for making the resource Barbara Lorentsia, Fitri Novika Widjaja, Veny Megawati https://mail.insyma.org/proceedings/files/original/articles/Emilia_Nur_Cholifah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Knowledge Management and Employee Engagement on Innovative Work Behavior with Learning Organization as Mediating Variable Author #1 Emilia Nur Cholifah Abstract/Description This study explores the influence of knowledge management and employee engagement on innovative work behavior, using learning organization as a mediator, employing SEM-PLS and survey data. keywords a;b;c;d Knowledge Management, Employee Engagement, Learning Organization, Innovative Work Behavior publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Emilia_Nur_Cholifah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/413 firstpage 624 lastpage 630 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 102 Volume 22 authors Emilia Nur Cholifah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Knowledge Management and Employee Engagement on Innovative Work Behavior with Learning Organization as Mediating Variable Creator An entity primarily responsible for making the resource Emilia Nur Cholifah https://mail.insyma.org/proceedings/files/original/articles/Rani_Ronsmelia_Kemala.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Influencer Credibility on Purchase Intention with Customer Engagement as a Mediator Author #1 Rani Ronsmelia Kemala Author #2 Muhammad Irfan Rizki Abstract/Description This research aims to examine the influence of influencer credibility on purchase intentions, with customer involvement as a mediator. In the context of digital marketing, influencers have an important role in influencing consumer purchasing decisions through social media. Influencer credibility, which includes expertise, trustworthiness, and attractiveness, is considered a key factor that can increase consumer purchase intentions. However, customer engagement as an interactive mediator between influencers and customers is also hypothesized to have a significant impact on strengthening the relationship. This research uses the PLS-SEM method with primary data collected through a survey with a questionnaire distributed to social media users who follow influencers with a sample of 125 respondents. The research results show that Expertise and Trustworthiness have a positive direct impact on Purchase Intention with respective effects of 20.8% and 19.5%. This means that expertise and confidence can stimulate consumer interest in purchasing products or services without relying on the product's attractiveness. The moderating variable Consumer's Engagement also has no influence on trustworthiness, expertise, and attractiveness on purchase intention. These findings provide important implications for digital marketing strategies, namely the importance of paying attention to the Expertise and Trustworthiness of influencers to encourage increased purchase intentions. keywords a;b;c;d Digital marketing, Influencer, Purchase intentions. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rani_Ronsmelia_Kemala.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/412 firstpage 617 lastpage 623 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 101 Volume 22 authors Rani Ronsmelia Kemala, Muhammad Irfan Rizki Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Influencer Credibility on Purchase Intention with Customer Engagement as a Mediator Creator An entity primarily responsible for making the resource Rani Ronsmelia Kemala, Muhammad Irfan Rizki https://mail.insyma.org/proceedings/files/original/articles/Taufiqurrahman Sutarmin Bambang Raditya Purnomo.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Green Transformational Leadership and Green Motivation on Green Performance Through Green Competence on Employees Author #1 Taufiqurrahman Author #2 Sutarmin Author #3 Bambang Raditya Purnomo Abstract/Description The purpose of this study was to determine the effect of green competence and green motivation on green performance, both simultaneously and partially, and discussed descriptively. The method used is descriptive survey method and explanatory survey. The type of investigation in this study is causality. The analysis unit of PT Shelter Nusantara Surabaya employees is 100 employees. The results of this study are the analysis of the influence of the variables Green transformational leadership (X1) and Green motivation (X2) on the variable Green competence (Z), from the results of the analysis obtained a significance value smaller than α (0.05), so it can be concluded that Green transformational leadership (X1) and Green motivation (X2 have an influence on Green competence (Z), Analysis of the influence of the variables Green transformational leadership (X1), Green motivation (X2) and the variable Green competence (Z) on the variable green performance the results of the analysis obtained a significance value smaller than α (0.05), so it can be concluded that Green transformational leadership (X1) and Green motivation (X2) and Green competence (Z) have an influence on Green competence (Z) has an influence on the variable green performance. Green transformational leadership (X1) and Green motivation (X2) through Green competence (Z) have an influence on Green performance (Y) at PT Shelter Nusantara Surabaya. keywords a;b;c;d Green Transformational Leadership, Green Competence, Green Performance, Green Motivation publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Taufiqurrahman Sutarmin Bambang Raditya Purnomo.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/411 firstpage 611 lastpage 616 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 100 Volume 22 authors Taufiqurrahman, Sutarmin, Bambang Raditya Purnomo Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Green Transformational Leadership and Green Motivation on Green Performance Through Green Competence on Employees Creator An entity primarily responsible for making the resource Taufiqurrahman, Sutarmin, Bambang Raditya Purnomo https://mail.insyma.org/proceedings/files/original/articles/Zunairoh_Zunairoh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Financial Ratio on Financial Distress in Non-Financial Companies Listed on IDX Author #1 Zunairoh Author #2 Liliana Inggrit Wijaya* Author #3 Deddy Marciano Author #4 Marwin Antonius Rejeki Silalahi Author #5 Della Alicia Lesmana Abstract/Description The purpose of this study is to analyse variables that affect financial distress in non-financial companies listed on Indonesia Stock Exchange (IDX) for the 2018-2022 period. Independent variables used in this research are liquidity ratio, profitability ratio, leverage, and activity ratio. There are also several control variables such as sales growth and firm size, and the pandemic as a dummy variable. The dependent variable used in this research is financial distress which will be measured by the interest coverage ratio. This research uses a quantitative approach with a logistic regression model. The number of samples that meet the characteristics are 324 companies on the Indonesia Stock Exchange during the 2018-2022 period. The research results show that the current ratio, debt to equity, return on assets, and firm size have a significant effect on financial distress. Meanwhile, the variables of total asset turnover, sales growth, and pandemic do not effect on financial distress. keywords a;b;c;d Financial distress, Liquidity ratio, Profitability ratio, Leverage, Activity ratio. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Zunairoh_Zunairoh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/410 firstpage 605 lastpage 610 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 99 Volume 22 authors Zunairoh, Liliana Inggrit Wijaya*, Deddy Marciano, Marwin Antonius Rejeki Silalahi, Della Alicia Lesmana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Financial Ratio on Financial Distress in Non-Financial Companies Listed on IDX Creator An entity primarily responsible for making the resource Zunairoh, Liliana Inggrit Wijaya, Deddy Marciano, Marwin Antonius Rejeki Silalahi, Della Alicia Lesmana https://mail.insyma.org/proceedings/files/original/articles/Laurentia_Verina_Halim.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Financial Psychoeducation on Mental Budgeting and Consumer Decision MakingOn Generation Z E-Commerce Consumers Author #1 Laurentia Verina Halim Author #2 Eryck Dwi Hanggareksa Author #3 Ananta Yudiarso Abstract/Description Shopping is one of the human activities. Although basically this activity is indeed driven by needs, there are times when this activity becomes excessive where the impulse that arises is to fulfill desires, lifestyles, or social status that are unlimited in nature. Excessive spending behavior patterns can make individuals no longer able to control their finances. Decision-making in shopping is also partly determined by how strong the budgeting mentality of the individual has. A strong budgeting mentality will be able to control excessive shopping behavior, and vice versa. Financial psychoeducation can conceptually be one of the effective interventions to increase knowledge and information about the use of money. This study aims to find out whether there is an influence of psychoeducation on mental budgeting and consumer decision making in generation Z. This study is an experimental quantitative study using the Posttest Only Control Group Design. The population used was 45 participants and were selected based on the purposive sampling technique. Participants were divided into a control group and experimental group. Both groups will undergo a posttest by filling out questionnaires and role pl... keywords a;b;c;d Financial Psychoeducation, Mental Budgeting, Consumer Decision Making, Generation Z, E-Commerce publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Laurentia_Verina_Halim.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/409 firstpage 599 lastpage 604 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 98 Volume 22 authors Laurentia Verina Halim, Eryck Dwi Hanggareksa, Ananta Yudiarso Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Financial Psychoeducation on Mental Budgeting and Consumer Decision MakingOn Generation Z E-Commerce Consumers Creator An entity primarily responsible for making the resource Laurentia Verina Halim, Eryck Dwi Hanggareksa, Ananta Yudiarso https://mail.insyma.org/proceedings/files/original/articles/Liliana_Wijaya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Debt on Firm Performance During Covid-19 Pandemic Crisis Period Author #1 Liliana Inggrit Wijaya Author #2 Deddy Marciano Author #3 Marwin Antonius Rejeki Silalahi Author #4 Zunairoh Author #5 Aurelia Phoebe Harjono Author #6 Irenna Elizabeth Abstract/Description This research was conducted to examine the effect of using debt on firm performance within non-financial companies listed on the Indonesia Stock Exchange during the Covid-19 pandemic crisis period. This study uses a quantitative approach through multiple linear regression analysis. The dependent variable for firm performance is measured by Tobin's Q and ROA. The independent variables used for this study are short term debt and long term debt. Whilst the control variables are sales growth, firm size, tangibility, paid dividends, and cash flow. This study examines 1,230 secondary observation data from 410 companies over a period of 3 years. The regression will be divided into 2 periods, the normal period and the lagged period. This study shows that debt has a significant positive impact on Tobin's Q. Nevertheless, debt has an insignificant negative effect on short term debt and significant negative for long-term debt on ROA. The results difference can be explained by testing the lagged period which proves that Tobin's Q is more robust than ROA. Thus, it can be recapitulated that debt has ... keywords a;b;c;d Debt, Firm Performance, COVID-19 Pandemic, Tobin's Q, ROA publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Liliana_Wijaya.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/408 firstpage 593 lastpage 598 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 97 Volume 22 authors Liliana Inggrit Wijaya, Deddy Marciano, Marwin Antonius Rejeki Silalahi, Zunairoh, Aurelia Phoebe Harjono, Irenna Elizabeth Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Debt on Firm Performance During Covid-19 Pandemic Crisis Period Creator An entity primarily responsible for making the resource Liliana Inggrit Wijaya, Deddy Marciano, Marwin Antonius Rejeki Silalahi, Zunairoh, Aurelia Phoebe Harjono, Irenna Elizabeth https://mail.insyma.org/proceedings/files/original/articles/Suryowanto Budi Eko Soetjipto Ludi Wisnuwardhana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Dynamics of Work-Life Balance and Organizational Behavior in the Modern Era Author #1 Suryowanto Author #2 Budi Eko Soetjipto Author #3 Ludi Wisnuwardhana Abstract/Description Technological advancements and structural shifts in the modern workplace have driven significant transformations in human resource management, particularly in how organizations strive to maintain employee work-life balance (WLB). Phenomena such as remote working, flexible working hours, and high productivity demands have introduced new challenges directly impacting organizational behaviour—manifested through employee engagement, job satisfaction, organizational loyalty, and organizational citizenship behaviour (OCB). This study aims to identify, analyze, and synthesize empirical literature that explores the relationship between WLB and organizational behaviour in the modern work environment. Employing the Systematic Literature Review (SLR) method guided by the PRISMA protocol, this study examines 40 peer-reviewed articles published between 2020 and 2025 across various national and international indexed databases. The literature selection process consisted of four stages: identification, screening, eligibility assessment, and inclusion, using criteria such as topical relevance, methodological quality, and contextual applicability. The findings indicate that WLB is positively associated with several indicators of organizational behaviour, including increased organizational commitment, enhanced work motivation, and reduced turnover intention. However, this relationship is not universal, as it is moderated by contextual factors such as organizational culture, industry type, employee age, and gender. The study also reveals that managerial interventions—such as flexible work policies, supervisory support, and digital technologies—play a crucial role in strengthening the positive impact of WLB on organizational behaviour. The implications of these findings contribute theoretically to the development of an adaptive organizational behaviour framework in the modern era and provide practical guidance for HR managers in designing work policies that support employee well-being. Furthermore, this study proposes a future research agenda to explore further the dynamics of WLB and organizational behaviour in more diverse global contexts. keywords a;b;c;d Work-Life Balance, Organizational Behaviour, Employee Engagement, Systematic Literature Review, PRISMA publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Suryowanto Budi Eko Soetjipto Ludi Wisnuwardhana.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/407 firstpage 585 lastpage 592 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 96 Volume 22 authors Suryowanto, Budi Eko Soetjipto, Ludi Wisnuwardhana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Dynamics of Work-Life Balance and Organizational Behavior in the Modern Era Creator An entity primarily responsible for making the resource Suryowanto, Budi Eko Soetjipto, Ludi Wisnuwardhana https://mail.insyma.org/proceedings/files/original/articles/Rismaramdhani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Dark Side of Digital Transformation: Reviewing the Antecedents and Consequences of Technostress in Organizations Author #1 Rismaramdhani Zafarina Author #2 Santi Nururly Abstract/Description The advancement of digital technology has significantly contributed to organizational efficiency and productivity. However, it has also created psychological challenges known as technostress. This study aims to identify the determinants of technostress and its implications for organizational performance through a literature review approach. The findings reveal that technostress is influenced by five main dimensions: techno-overload, techno-complexity, techno-insecurity, techno-uncertainty, and techno-invasion. These factors contribute to increased workload, job uncertainty, work-life imbalance, and resistance to adopting new technologies. The impact of technostress on organizations includes decreased employee motivation, engagement, and productivity. In response, this study proposes three mitigation strategies: organizational strategies (e.g., training, technical support, and flexible work policies), technological design strategies (e.g., user-friendly systems and management of digital distractions), and individual coping strategies (e.g., enhancing digital literacy and stress management techniques). These findings are expected to provide both theoretical and practical contributions to the development of adaptive organizational policies in facing the challenges of digital transformation. keywords a;b;c;d Technostress, Workload, Technology publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rismaramdhani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/406 firstpage 577 lastpage 584 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 95 Volume 22 authors Rismaramdhani Zafarina, Santi Nururly Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Dark Side of Digital Transformation: Reviewing the Antecedents and Consequences of Technostress in Organizations Creator An entity primarily responsible for making the resource Rismaramdhani Zafarina, Santi Nururly https://mail.insyma.org/proceedings/files/original/articles/Stanislaus Lim Asrid Juniar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Technical Analysis of Stock Price Movements with Stochastic and Moving Average Indicators on the LQ45 Index Author #1 Stanislaus Lim Author #2 Asrid Juniar Abstract/Description This research aims to analyze the differences in buy and sell signals produced by the Stochastic Oscillator and Moving Average indicators on the share prices of mining companies in the LQ45 index for 5 and 10 days before and after the announcement of the Fed's interest rate cut on September 19, 2024. Population of 45 companies listed on the LQ45 index, 6 companies were selected as samples using a purposive sampling technique. Data analysis was carried out using different tests, namely the paired T test and the Wilcoxon test using the SPSS 21. The result of this research found that there were differences in residual data results in the form of the Stochastic Oscillator having a normal residual and the Moving Average having an abnormal residual, and there were differences of buy and sell signals produced by the Stochastic Oscillator and Moving Average indicators on the shares of mining companies included in the LQ45 index during the period 5 days before after and 10 days before after the announcement of the Fed's interest rate cut on 19 September 2024. In addition, the research results also showed that there were differences between the use of the Stochastic Oscillator and Moving Average in identifying buy signals and moving averages. selling is related to share price movements. keywords a;b;c;d Stock Price Movements, Technical Analysis, Stochastic Oscillator, Moving Average publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Stanislaus Lim Asrid Juniar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/405 firstpage 571 lastpage 576 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 94 Volume 22 authors Stanislaus Lim, Asrid Juniar Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Technical Analysis of Stock Price Movements with Stochastic and Moving Average Indicators on the LQ45 Index Creator An entity primarily responsible for making the resource Stanislaus Lim, Asrid Juniar https://mail.insyma.org/proceedings/files/original/articles/Stanislaus_Lim.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Technical Analysis of Stock Price Movements with Stochastic and Moving Average Indicators on the LQ45 Index Author #1 Stanislaus Lim Author #2 Asrid Juniar Abstract/Description This research aims to analyze the differences in buy and sell signals produced by the Stochastic Oscillator and Moving Average indicators on the share prices of mining companies in the LQ45 index for 5 and 10 days before and after the announcement of the Fed's interest rate cut on September 19, 2024. Population of 45 companies listed on the LQ45 index, 6 companies were selected as samples using a purposive sampling technique. Data analysis was carried out using different tests, namely the paired T test and the Wilcoxon test using the SPSS 21. The result of this research found that there were differences in residual data results in the form of the Stochastic Oscillator having a normal residual and the Moving Average having an abnormal residual, and there were differences of buy and sell signals produced by the Stochastic Oscillator and Moving Average indicators on the shares of mining companies included in the LQ45 index during the period 5 days before after and 10 days before after the announcement of the Fed's interest rate cut on 19 September 2024. In addition, the research results also showed that there were differences between the use of the Stochastic Oscillator and Moving Average in identifying buy signals and moving averages. selling is related to share price movements. keywords a;b;c;d Stock Price Movements, Technical Analysis, Stochastic Oscillator, Moving Average publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Stanislaus_Lim.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/404 firstpage 565 lastpage 570 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 93 Volume 22 authors Stanislaus Lim, Asrid Juniar Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Technical Analysis of Stock Price Movements with Stochastic and Moving Average Indicators on the LQ45 Index Creator An entity primarily responsible for making the resource Stanislaus Lim, Asrid Juniar https://mail.insyma.org/proceedings/files/original/articles/Yohanes Wibisono.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Systematic Analysis of Literature Review Impact of Flexible Work Arrangements and Job Autonomy on Work Performance with Work Engagement as Intervening Author #1 Yohanes Wibisono Author #2 Budi Eko Soetjipto Author #3 Ludi Wishnu Wardana Author #4 Sopiah Abstract/Description The transformation of work systems in the digital era has driven organizations to adopt flexible work designs, such as flexible scheduling and job autonomy, to enhance employee effectiveness. This study systematically reviews the relationship between flexible work arrangements, job autonomy, and work performance, with work engagement as an intervening variable. Using a Systematic Literature Review (SLR) approach, this study analyzes 55 Scopus-indexed articles published between 2021 and 2025. The findings indicate that work flexibility positively contributes to performance, mainly when mediated by work engagement, which encompasses motivation, dedication, and absorption. Work engagement is a psychological bridge between modern work structures and performance outcomes. These findings reinforce the integration of the Job Demands-Resources Model, Self-Determination Theory, and Work Engagement Theory while providing practical implications for developing adaptive and human-centred work policies. This study recommends further research using longitudinal approaches, mixed methods, and cross-sector analyses to address the complexities of flexible work in the post-digital era. keywords a;b;c;d Flexible Work Arrangements, Job Autonomy, Systematic Literature Review, Work Engagement, Work Performance publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Yohanes Wibisono.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/403 firstpage 559 lastpage 564 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 92 Volume 22 authors Yohanes Wibisono, Budi Eko Soetjipto, Ludi Wishnu Wardana, Sopiah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Systematic Analysis of Literature Review Impact of Flexible Work Arrangements and Job Autonomy on Work Performance with Work Engagement as Intervening Creator An entity primarily responsible for making the resource Yohanes Wibisono*, Budi Eko Soetjipto, Ludi Wishnu Wardana, Sopiah https://mail.insyma.org/proceedings/files/original/articles/David_Kodrat.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Sustainability Development Goal as a Sustainable Business Strategy: A Case Study of Coca-Cola Company Author #1 David Kodrat Abstract/Description This case study explores Coca-Cola’s integration of SDGs—focusing on water management, sustainable packaging, and supply chains—into its business strategy as a foundation for long-term growth and brand loyalty. keywords a;b;c;d Sustainable Water Management, Sustainable Packaging, Sustainable Beverages, Sustainable Supply Value Chain, Corporate Strategy publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/David_Kodrat.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/402 firstpage 555 lastpage 558 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 91 Volume 22 authors David Kodrat Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sustainability Development Goal as a Sustainable Business Strategy: A Case Study of Coca-Cola Company Creator An entity primarily responsible for making the resource David Kodrat https://mail.insyma.org/proceedings/files/original/articles/Etty Soesilowati1 Inayati Nuraini Dwiputri Thomas Soseco Itroh Adinda Ayu _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Strategy of Casvas Business Development Model Horticulture Industry PT.Kreasi Tani Bumiaji Sejahtera Author #1 Etty Soesilowati Author #2 Inayati Nuraini Dwiputri Author #3 Thomas Soseco Author #4 Itroh Adinda Ayu Abstract/Description This study identifies and analyzes the business model of PT Kreasi Tani BumiAji Sejahtera using the Business Model Canvas and SWOT analysis to develop an alternative integrated horticulture business model focused on agribusiness, agroindustry, and agritourism. keywords a;b;c;d Strategy, Development, Business Model Canvas, Industry, Horticulture publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Etty Soesilowati1 Inayati Nuraini Dwiputri Thomas Soseco Itroh Adinda Ayu _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/401 firstpage 547 lastpage 554 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 90 Volume 22 authors Etty Soesilowati, Inayati Nuraini Dwiputri, Thomas Soseco, Itroh Adinda Ayu Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategy of Casvas Business Development Model Horticulture Industry PT.Kreasi Tani Bumiaji Sejahtera Creator An entity primarily responsible for making the resource Etty Soesilowati, Inayati Nuraini Dwiputri, Thomas Soseco, Itroh Adinda Ayu https://mail.insyma.org/proceedings/files/original/articles/Anak_Agung_Gaizka_Axliano.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches) Author #1 Anak Agung Gaizka Axliano Abstract/Description Using five strategic matrices, this study evaluates PT Mayora Indah Tbk’s competitive position and recommends strategies for growth and sustainability in the FMCG sector. keywords a;b;c;d Strategy Management, SWOT, SPACE, BCG, IE Matrix, Grand Strategy Matrix publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Anak_Agung_Gaizka_Axliano.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/400 firstpage 542 lastpage 546 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 89 Volume 22 authors Anak Agung Gaizka Axliano Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches) Creator An entity primarily responsible for making the resource Anak Agung Gaizka Axliano https://mail.insyma.org/proceedings/files/original/articles/Eunike_Siregar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach Author #1 Eunike Hanna Dameria Siregar Author #2 Wiwin Wihartini Author #3 Surya Setyawan Abstract/Description The beauty clinic industry in Indonesia is experiencing rapid growth along with increasing public awareness of the importance of appearance and self-care. In facing increasingly competitive dynamics, an appropriate and measurable strategy is needed to maintain and improve competitive advantage. This study aims to analyze internal and external factors that influence the strategic position of one of the beauty clinics in Bogor, namely Besthetic Clinic, using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. The results of this analysis produce strategic recommendations that aim to optimize strengths, minimize weakness, take advantage of opportunities, and anticipate potential threats, so that the clinic can maintain competitiveness and relevance in ever – growing industry. keywords a;b;c;d Beauty clinic, competitive advantage, Bogor, SWOT analysis, strategic recommendations. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Eunike_Siregar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/399 firstpage 537 lastpage 541 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 88 Volume 22 authors Eunike Hanna Dameria Siregar, Wiwin Wihartini, Surya Setyawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach Creator An entity primarily responsible for making the resource Eunike Hanna Dameria Siregar, Wiwin Wihartini, Surya Setyawan https://mail.insyma.org/proceedings/files/original/articles/Nurul__Hidayatiinnisa.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Strategic Analysis of Brand Loyalty in TikTok Shop: The Role of Brand Trust and Customer Satisfaction in Indonesia’s E-Commerce Landscape Author #1 Nurul Hidayatinnisa Author #2 Becik Gati Anjari Author #3 Ayu Febriyanti Puspitasari Author #4 Fauziah Author #5 Savira Finka Abstract/Description The return of TikTok Shop to Indonesia through the acquisition of Tokopedia in December 2023 provides a significant opportunity for expansion. The integration of these platforms aims to enhance user experience, expand product offerings, and strengthen e-commerce competition in Indonesia. However, the impact of brand experience, brand trust, and customer satisfaction on brand loyalty within TikTok Shop remains an important research area. This study aims to analyze the influence of brand experience, brand trust, and customer satisfaction on brand loyalty in TikTok Shop. Specifically, it examines the mediating role of brand trust and customer satisfaction in these relationships. This research adopts a quantitative approach using Partial Least Squares (PLS) analysis. Data were collected through an online questionnaire distributed to 81 respondents, measuring variables including brand experience, brand trust, customer satisfaction, and brand loyalty. The findings indicate that brand experience significantly affects brand trust and customer satisfaction but does not directly influence brand loyalty. Brand trust plays a key mediating role between brand experience and brand loyalty. Similarly, customer satisfaction significantly influences brand trust but does not have a direct effect on brand loyalty. Furthermore, brand trust mediates the relationship between customer satisfaction and brand loyalty. This study highlights the importance of brand trust in fostering brand loyalty among TikTok Shop users. While brand experience and customer satisfaction contribute to trust, they do not directly drive loyalty. Strengthening brand trust through consistent product quality, reliable customer service, and transparent communication is essential for maintaining user loyalty in the competitive e-commerce landscape keywords a;b;c;d Brand Experience, Brand Trust, Customer Satisfaction, Brand Loyalty, TikTok Shop publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Nurul__Hidayatiinnisa.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/398 firstpage 531 lastpage 536 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 87 Volume 22 authors Nurul Hidayatinnisa, Becik Gati Anjari, Ayu Febriyanti Puspitasari, Fauziah, Savira Finka Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Analysis of Brand Loyalty in TikTok Shop: The Role of Brand Trust and Customer Satisfaction in Indonesia’s E-Commerce Landscape Creator An entity primarily responsible for making the resource Nurul Hidayatinnisa, Becik Gati Anjari, Ayu Febriyanti Puspitasari, Fauziah, Savira Finka https://mail.insyma.org/proceedings/files/original/articles/Andhy_Setyawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Social Media Marketing Implementation: Lesson Learn from Petung Park, Belik Village Author #1 Andhy Setyawan Author #2 Naif Santoso Author #3 Grace Felicia Djayapranata Abstract/Description This qualitative case study investigates the role of social media in increasing visits and revenue at Petung Park, a rural tourism destination in Mojokerto. keywords a;b;c;d Social media, tourism marketing, Petung Park, influencer collaboration publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Andhy_Setyawan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/397 firstpage 527 lastpage 530 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 86 Volume 22 authors Andhy Setyawan, Naif Santoso, Grace Felicia Djayapranata Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social Media Marketing Implementation: Lesson Learn from Petung Park, Belik Village Creator An entity primarily responsible for making the resource Andhy Setyawan, Naif Santoso, Grace Felicia Djayapranata https://mail.insyma.org/proceedings/files/original/articles/Quoc Tran - Nam.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Social Desirability Bias in Likert Scale Design: Concerns and Suggestions Author #1 Quoc Tran - Nam Abstract/Description The Likert scale is used commonly by researchers to obtain data of a human’s internal state. However, the Likert scale also faces the problem of bias (i.e., social desirability bias) in the respondent’s response. Factors leading to the social desirability bias are wording style in the questions, the culture, and the heuristic process. As controlling the social desirability bias, statistical techniques, special techniques to elicit truthful answers from sensitive questions, or changing the designs of the questionnaires are applied. This review article covers information about the social desirability bias and suggests an idea to develop a time controlling method for the researchers to develop in future research. keywords a;b;c;d Bias, Likert scale, Solutions, Social sesirability, Respondents publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Quoc Tran - Nam.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/396 firstpage 521 lastpage 526 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 85 Volume 22 authors Quoc Tran - Nam Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social Desirability Bias in Likert Scale Design: Concerns and Suggestions Creator An entity primarily responsible for making the resource Quoc Tran - Nam https://mail.insyma.org/proceedings/files/original/articles/Suminar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Smart Governance Dimension Analysis Based on E-Government Indicators in Brebes District Author #1 Suminar Author #2 Muhammad Tri Fakhreri Arsyad Abstract/Description The rapid use of information technology in all aspects of life from the government environment to the community has encouraged several cities in Indonesia to apply the connectedness of the use of existing information technology in the form of integration of city elements to support the continuity of information technology-based urban life or can be called Smart City. Smart governance is an important thing needed in the development of a Smart City, the reason is because smart governance is the main foundation of a smart city. This study aims to determine whether Brebes Regency is ready to become a Smart City in terms of the dimensions of Smart Governance and its indicators. Indicators to measure the readiness of smart governance implementation are Openness and Public Participations, E-Governance, New Public-Private Collaboration, Guarantee System, Modern Processes of Public Management of The Municipal Budget, Modern System of Public Management of The Municipal Government, Transparency Auditing of The Government's Public Management, Local Government Staff. The method used in this study is a qualitative method. Research that is being carried out at this time includes descriptive research. The involvement of researchers in research (extent of research interference) consists of researchers who intervene in the data and researchers who do not intervene in the data. This study units analysis at the Group level. This research is included in the research with a longitudinal implementation time. The data in this study were obtained from interviews with 6 active Smart City development actors who carry out the smart governance development process. The data is then processed using source triangulation. Based on the results of the study, it can be seen that the Brebes district is currently in the process of implementing the initial stage towards Smart City. All interviewees agreed that currently the Brebes district and its OPD are committed both in terms of budget and program to direct their respective institutions to participate in carrying out the Brebes Smart City program in accordance with the master plan that has been discussed in 2022. Brebes Regency in its implementation has implemented e-governance indicators based on the standards set by PPID, unfortunately it is still not optimal or has not been carried out in other sectors or fields. For example, for the transportation sector, there is still no public transportation service that is directly managed by the region and integrated with the e-governance system like in Singapore. keywords a;b;c;d E-government, Government, Smart City, Smart Governance, Brebes publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Suminar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/395 firstpage 515 lastpage 520 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 84 Volume 22 authors Suminar, Muhammad Tri Fakhreri Arsyad Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Smart Governance Dimension Analysis Based on E-Government Indicators in Brebes District Creator An entity primarily responsible for making the resource Suminar, Muhammad Tri Fakhreri Arsyad https://mail.insyma.org/proceedings/files/original/articles/Ricky Fitriadiansyah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Service Quality in Practice: A Comprehensive Assessment of SERVQUAL Dimensions and Internal Competence at Sultan Agung Islamic Hospital Banjarbaru Author #1 Ricky Fitriadiansyah Author #2 Nuril Huda Author #3 RR Yulianti Prihatiningrum Author #4 Arief Budiman Author #5 Laila Refiana Said Abstract/Description Patient satisfaction has emerged as a critical indicator for evaluating hospital service performance, particularly in the inpatient care setting, which is characterized by intensive, personalized, and prolonged interactions. Previous research has extensively examined the relationship between service quality and patient satisfaction using the SERVQUAL model, which encompasses five primary dimensions: reliability, responsiveness, assurance, empathy, and tangibles. However, the majority of these studies tend to emphasize patient perceptions while neglecting the strategic role of internal organizational competencies such as employee training. This research addresses this gap by exploring the contribution of training programs to patients' perceptions of service quality. This study adopts a quantitative approach using a survey design, involving 160 inpatients at Sultan Agung Islamic Hospital Banjarbaru. Data were collected through a closed-ended questionnaire based on a Likert scale and analyzed using Structural Equation Modeling (SEM), reinforced by Spearman correlation tests and Importance-Performance Analysis (IPA). The results indicate that all dimensions of service quality significantly influence patient satisfaction. Among these, responsiveness emerged as the most influential factor, followed by empathy and assurance. Although employee training also demonstrated a statistically significant impact, its influence was relatively moderate. This suggests that training outcomes must be internalized into consistent and standardized service behavior to yield tangible benefits. The findings highlight the need for hospitals to focus not only on service outputs but also on cultivating an organizational learning system that prioritizes patient-centered experiences. keywords a;b;c;d Service Quality, Patient Satisfaction, SERVQUAL, Healthcare Service Management publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Ricky Fitriadiansyah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/394 firstpage 510 lastpage 514 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 83 Volume 22 authors Ricky Fitriadiansyah, Nuril Huda, RR Yulianti Prihatiningrum, Arief Budiman, Laila Refiana Said Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Service Quality in Practice: A Comprehensive Assessment of SERVQUAL Dimensions and Internal Competence at Sultan Agung Islamic Hospital Banjarbaru Creator An entity primarily responsible for making the resource Ricky Fitriadiansyah, Nuril Huda, RR Yulianti Prihatiningrum, Arief Budiman, Laila Refiana Said https://mail.insyma.org/proceedings/files/original/articles/Jutono_Gondohanindijo.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Sentiment Analysis of Shopee App Reviews on Google Play Store Using Machine Learning Models Author #1 Fanuel Oley Author #2 Jutono Gondohanindijo Abstract/Description This study aims to analyze user reviews of the Shopee application on the Google Play Store using machine learning models to classify sentiments into positive, neutral, and negative categories. Data collection was carried out by web scraping, resulting in 4,000 review samples. The preprocessing steps included cleaning, tokenization, stopword removal, stemming, and TF-IDF vectorization. Three classification algorithms were tested, namely Naive Bayes, Support Vector Machine (SVM), and Neural Network. Evaluation results showed that the Naive Bayes model achieved the highest accuracy at 81.2%, followed by SVM at 78.6%, and Neural Network at 75%. Furthermore, a sentiment analysis dashboard was developed using Gradio and deployed through Hugging Face to facilitate marketing decision-making based on user perceptions. This research proves the effectiveness of machine learning in sentiment analysis and offers actionable insights to enhance customer satisfaction. keywords a;b;c;d Sentiment Analysis, Shopee, Machine Learning, Naive Bayes, SVM, Neural Network publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Jutono_Gondohanindijo.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/393 firstpage 505 lastpage 509 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 82 Volume 22 authors Fanuel Oley, Jutono Gondohanindijo Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sentiment Analysis of Shopee App Reviews on Google Play Store Using Machine Learning Models Creator An entity primarily responsible for making the resource Fanuel Oley, Jutono Gondohanindijo https://mail.insyma.org/proceedings/files/original/articles/Rita_Haidarah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title SCAMPER-Enabled Generative AI as a Catalyst for Product Innovation in Small and Medium Enterprises (SMEs) Author #1 Rita Haidarah Author #2 Abdul Hamid Hasan Author #3 Dwi Wulandari Author #4 Dyah Puspita Hariyono Author #5 Frida Anisawati Abstract/Description In the rapidly evolving digital economy, Small and Medium Enterprises (SMEs) face growing pressure to innovate while contending with limited financial and technical resources. This study explores the strategic integration of the SCAMPER creative thinking method with Generative Artificial Intelligence (GenAI) tools—such as ChatGPT, DALL·E, and Midjourney—as a novel approach to accelerate product innovation in resource-constrained SMEs. Using a mixed-methods approach, including a quantitative survey of over 100 Indonesian SME owners and a comprehensive literature review, the study identifies both the opportunities and the barriers surrounding this integration. Results indicate that while awareness of SCAMPER remains limited, interest in using GenAI for product development is exceptionally high, with 95% of respondents expressing willingness to adopt the method if guided by AI-powered prompts and templates. SWOT analysis reveals that GenAI-enabled SCAMPER is a low-cost, high-impact, and human-centered strategy that aligns well with the creative agility and adaptive culture of SMEs. The paper concludes with policy and design recommendations, including the development of microlearning modules, visual AI prompt repositories, and cross-sectoral partnerships to enhance adoption. This study contributes to bridging the gap in innovation frameworks accessible to SMEs in emerging markets and offers a replicable model for inclusive digital transformation. keywords a;b;c;d Generative AI; SCAMPER; SMEs; Product Innovation; Artificial Intelligence Adoption publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rita_Haidarah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/392 firstpage 500 lastpage 504 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 81 Volume 22 authors Rita Haidarah, Abdul Hamid Hasan, Dwi Wulandari, Dyah Puspita Hariyono, Frida Anisawati Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource SCAMPER-Enabled Generative AI as a Catalyst for Product Innovation in Small and Medium Enterprises (SMEs) Creator An entity primarily responsible for making the resource Rita Haidarah, Abdul Hamid Hasan, Dwi Wulandari, Dyah Puspita Hariyono, Frida Anisawati https://mail.insyma.org/proceedings/files/original/articles/MIRA_DELLA_MASALI.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Robot Pintar Indonesia (ROPI) for AI-Driven Autonomous Personalized Robot: Systematic Literature Review Author #1 Mira Della Masali Author #2 Maya Malinda Author #3 Yohanes Kurnia Author #4 Indrajani Sutedja Abstract/Description With the digital transformation, advertisers cannot reach their consumers anymore with traditional advertising, as these types of advertising tend to be static and non-interactive, and due to the lack of analytical capabilities in real time. This study explores the potential of Robot Pintar Indonesia (ROPI), an autonomous, personalized robot developed by PT. SARI Teknologi Global. We performed a Systematic Literature Review (SLR) compliant to the PRISMA framework, which led to a final set of 30 key publications selected from 1,441 studies published between 2015 and 2025 retrieved from Scopus, Google Scholar, and Crossref databases. The literature was grouped according to four categories: artificial intelligence-based personalized marketing, autonomous advertising robot, artificial intelligence-based customer analysis, and ethical issues. The study shows that ROPI’s ability to recognize facial expressions, analyze demographics, and detect emotional responses greatly increase engagement, with 1.9 interactions per visitor on average, 9 seconds in attention span, and a conversion rate of 19.81%, especially among users aged 15-29. ROPI’s Business-to-Robot-to-Consumer (B2R2C) model generates measurable marketing results by implementing data-driven decisions. Issues regarding privacy, transparency, and acceptance will be key to achieving sustainable AI deployment. In conclusion, this study explores how artificial intelligence and smart robots like ROPI can revolutionize digital advertising by making it more personalized, engaging, and effective, while also addressing ethical concerns such as privacy and public trust. keywords a;b;c;d AI-driven advertising, Personalized Marketing, Customer Analytics, Autonomous Marketing Robot, Digital Marketing Ethics publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/MIRA_DELLA_MASALI.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/391 firstpage 494 lastpage 499 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 80 Volume 22 authors Mira Della Masali, Maya Malinda, Yohanes Kurnia, Indrajani Sutedja Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Robot Pintar Indonesia (ROPI) for AI-Driven Autonomous Personalized Robot: Systematic Literature Review Creator An entity primarily responsible for making the resource Mira Della Masali, Maya Malinda, Yohanes Kurnia, Indrajani Sutedja https://mail.insyma.org/proceedings/files/original/articles/Laila_Refiana_Said.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Repositioning the Village Development Index asAI-Enabled Rural Infrastructure: Strategic Pathways for Financial Innovation and Inclusive Growth in Indonesia Author #1 Gusti Farid Hasan Aman Author #2 Bambang Supriadi Author #3 Laila Refiana Said Abstract/Description This study systematically reviews Indonesia's Village Development Index (Indeks Desa Membangun or IDM) from 2015 to 2025, tracing its evolution from a basic rural classification tool to a multidimensional, digitally compatible infrastructure with untapped potential for artificial intelligence (AI) integration. Applying the PRISMA protocol, this review synthesizes 32 peer-reviewed articles to evaluate IDM’s conceptual development, methodological challenges, and opportunities for embedding AI into rural governance systems. Recent enhancements, such as IDM+, Precision Village Data (DDP), and smart village frameworks, demonstrate significant strides toward intelligent policy design. However, persistent fragmentation and minimal AI adoption hinder its strategic impact. This paper argues that IDM’s transformation offers a timely opportunity to align with AI-driven financial innovation. By leveraging machine learning, geospatial analytics, and real-time dashboards, IDM can be reimagined as a dynamic infrastructure to inform ecological fiscal transfers, rural credit scoring, and micro-insurance modeling. These capabilities mirror... keywords a;b;c;d Village Development Index, AI, Rural Infrastructure, Financial Innovation, Inclusive Growth publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Laila_Refiana_Said.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/390 firstpage 488 lastpage 493 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 79 Volume 22 authors Gusti Farid Hasan Aman, Bambang Supriadi, Laila Refiana Said Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Repositioning the Village Development Index asAI-Enabled Rural Infrastructure: Strategic Pathways for Financial Innovation and Inclusive Growth in Indonesia Creator An entity primarily responsible for making the resource Gusti Farid Hasan Aman, Bambang Supriadi, Laila Refiana Said