https://mail.insyma.org/proceedings/files/original/articles/DONE_Ana Komari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Transformation of Small Batik Industry in Bakorwil II East Java Through Green Innovation to Improve Marketing Performance Author #1 Ana Komari Author #2 Djunaedi Author #3 Angga Rizka Lidiawan Abstract/Description This study aims to analyze the transformation of small batik industries in Bakorwil II East Java through green innovation in improving marketing performance. This study uses a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results of the analysis show that brand image (X4) has a positive and significant effect on green innovation (Z) with an original sample value (O) of 0.337 and a p-value of 0.000. Green innovation (Z) also has a positive and significant effect on marketing performance (Y) with an O value of 0.880 and a p-value of 0.000. However, price (X2) does not have a significant effect on green innovation (Z) with an O value of 0.102 and a p-value of 0.151. On the other hand, product quality (X1) and partnership (X3) have a positive and significant effect on green innovation (Z), each with an O value of 0.232 and 0.311 and a p-value of 0.002 and 0.000. In addition, green innovation (Z) is proven to mediate the relationship between brand image (X4), product quality (X1), and partnership (X3) on marketing performance (Y) significantly. However, green innovation (Z) does not mediate the relationship between price (X2) and marketing performance (Y). The... keywords a;b;c;d Green innovation, Marketing performance, Batik industry, PLS-SEM, East Java publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/DONE_Ana Komari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/533 firstpage 1348 lastpage 1368 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 221 Volume 22 authors Ana Komari, Djunaedi, Angga Rizka Lidiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Transformation of Small Batik Industry in Bakorwil II East Java Through Green Innovation to Improve Marketing Performance Creator An entity primarily responsible for making the resource Ana Komari