https://mail.insyma.org/proceedings/files/original/articles/18. Vietnam_Truong Dinh Thai.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects Author #1 Truong Dinh Thai Abstract/Description This study aims to explore the relationship between social influence and users' intention to use AI Chatbot services (AICSs) through the mediating roles of PE, EE, FC, HM. The survey data with the participation of 325 university students in Southern Vietnam in the form of an online survey. The research results show that social influence (SI) has a direct impact on AICS usage intention (BI), and also affects BI through the mediating roles of PE, EE, FC, HM. The research results have clarified the factors of social context and personal attributes that affect the intention to use AICSs in the current context. Therefore, these research findings are expected to provide important theoretical and practical implications for AI service developers and managers. keywords a;b;c;d AI Chatbot services, social influence, performance expectancy, effort expectancy, hedonic motivation, behavioural intention. publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/18. Vietnam_Truong Dinh Thai.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/518 firstpage 1266 lastpage 1272 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 206 Volume 22 authors Truong Dinh Thai Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects Creator An entity primarily responsible for making the resource Truong Dinh Thai