https://mail.insyma.org/proceedings/files/original/articles/1. Vietnam_Bui Duc Sinh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Application of Artificial Intelligence (AI) to Transform Organizational Culture in the Banking and Finance Sector: A Case Study in Ho Chi Minh City Author #1 Bui Duc Sinh Abstract/Description This study aims to explore the impact of Artificial Intelligence (AI) adoption on organizational culture change within the banking and finance sector in Ho Chi Minh City. Employing a quantitative approach and utilizing the PLS-SEM model with 413 survey responses, the results reveal that AI exerts a positive influence on fostering a data-driven culture and internal innovation, thereby enhancing change acceptance and leading to organizational culture transformation. All research hypotheses are strongly supported with a high level of statistical significance (p < 0.001). These findings underscore the strategic role of AI not only in technological innovation but also in restructuring corporate culture, thereby strengthening banks’ adaptability and competitiveness in the context of rapid digital transformation. Furthermore, the study emphasizes the critical need for investment in the development of digital human resources to ensure sustainable growth in the future. keywords a;b;c;d Artificial Intelligence (AI), Organizational Culture, Data Culture, Change Acceptance publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/1. Vietnam_Bui Duc Sinh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/510 firstpage 1213 lastpage 1218 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 198 Volume 22 authors Bui Duc Sinh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Application of Artificial Intelligence (AI) to Transform Organizational Culture in the Banking and Finance Sector: A Case Study in Ho Chi Minh City Creator An entity primarily responsible for making the resource Bui Duc Sinh