https://mail.insyma.org/proceedings/files/original/articles/17. Vietnam_Quoc Tran - Nam.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Social Desirability Bias in Likert Scale Design: Concerns and Suggestions Author #1 Quoc Tran - Nam Abstract/Description The Likert scale is used commonly by researchers to obtain data of a human’s internal state. However, the Likert scale also faces the problem of bias (i.e., social desirability bias) in the respondent’s response. Factors leading to the social desirability bias are wording style in the questions, the culture, and the heuristic process. As controlling the social desirability bias, statistical techniques, special techniques to elicit truthful answers from sensitive questions, or changing the designs of the questionnaires are applied. This review article covers information about the social desirability bias and suggests an idea to develop a time controlling method for the researchers to develop in future research. keywords a;b;c;d Bias, Likert scale, Solutions, Social sesirability, Respondents publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/17. Vietnam_Quoc Tran - Nam.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/508 firstpage 1203 lastpage 1207 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 196 Volume 22 authors Quoc Tran - Nam Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social Desirability Bias in Likert Scale Design: Concerns and Suggestions Creator An entity primarily responsible for making the resource Quoc Tran - Nam