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            <text>The purpose of this study is to determine the role of each Quadruple Helix party in increasing the competitiveness of MSMEs in Rejomulyo Village, Kediri City. This study is a field research with a qualitative method approach. The stages of data collection, data reduction, data presentation, and data verification. Data collection techniques are carried out by direct observation and interviews with each helix actor. The results of the study indicate that from each Quadruple Helix party, only the government and the community are able to maximize their role in developing the competitiveness of MSMEs, academics and the private sector still need to improve cooperation with MSME entrepreneurs in order to maximize the competitiveness of MSMEs.</text>
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            <text>Proceedings of the International Symposium on Management (Volume 21, 2024)</text>
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