https://mail.insyma.org/proceedings/files/original/articles/19. Vietnam_Linh Chau Dinh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City Author #1 Thanh Nguyen Phuc Quy Author #2 Linh Chau Dinh Abstract/Description The emergence of artificial intelligence (AI) in personal financial services has significantly transformed how customers interact with digital wallets such as MoMo. This study aims to identify the factors affecting Gen Z customers' intention to use AI in MoMo's personal financial services in Ho Chi Minh City. The proposed research model includes four factors: perceived usefulness, perceived ease of use, response quality, and performance expectancy. Inheriting the TAM and UTAUT theories, this study expects to provide practical evidence on AI adoption behavior among young, dynamic customers in Vietnam. keywords a;b;c;d Artificial Intelligence, Personal Financial Services, MoMo E-wallet, Gen Z, Intention to Use publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/19. Vietnam_Linh Chau Dinh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/490 firstpage 1104 lastpage 1108 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 178 Volume 22 authors Thanh Nguyen Phuc Quy, Linh Chau Dinh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City Creator An entity primarily responsible for making the resource Thanh Nguyen Phuc Quy