https://mail.insyma.org/proceedings/files/original/articles/6. Vietnam_Tran Duc Thuc.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking Author #1 Nguyen Manh Toan Author #2 Tran Duc Thuc Abstract/Description This study investigates the factors influencing students' intention to continue using AI chatbots at Ho Chi Minh University of Banking (HUB). Drawing on the UTAUT2 model, the research examines the effects of Perceived Ease of Use, Perceived Usefulness, Social Influence, Hedonic Motivation, Habit, Functional Congruence, and Perceived Vulnerability on Behavioral Intention. Data was collected from 248 students who had previously used AI chatbots. The analysis reveals that Perceived Usefulness is the strongest predictor of continued use intention, followed by Hedonic Motivation and Habit. Social Influence does not significantly impact intention. The findings provide valuable insights for educational institutions and financial organizations in developing strategies to promote AI adoption among future professionals in the banking and finance sector. keywords a;b;c;d Chatbot AI, ChatGPT, UTAUT2 model, behavioural intention, student, HUB publication_date 2025/06/20 2025/06/20 pdf_url https://insyma.org/proceedings/files/articles/6. Vietnam_Tran Duc Thuc.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/473 firstpage 1003 lastpage 1009 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (Volume 21, 2024) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 161 Volume 22 authors Nguyen Manh Toan, Tran Duc Thuc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking Creator An entity primarily responsible for making the resource Nguyen Manh Toan