https://mail.insyma.org/proceedings/files/original/articles/Umu Khouroh Irany Windhyastiti Christina Sri Ratnaningsih Mokhamad Natsir Aslim.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence Author #1 Umu Khouroh Author #2 Irany Windhyastiti Author #3 Christina Sri Ratnaningsih Author #4 Mokhamad Natsir Author #5 Aslim Abstract/Description This study investigates the influence of agripreneurship (AP) on the business performance (PF) of women-led enterprises in the agricultural sector, with digital coopetition marketing (DCM) as a mediating variable and institutional support as a moderator. The model is further enriched with control variables: age and education, to explore demographic sensitivity. Drawing upon Resource-Based Theory and Institutional Theory, this research proposes a moderation-mediation model tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 83 women agripreneurs in Malang Regency, and the findings suggest that while DCM significantly mediates the AP–PF relationship, institutional support has an insignificant moderating effect. Age and education as control variables do not significantly alter performance, underscoring the dominance of strategic and digital factors over demographic ones in influencing entrepreneurial outcomes. This study contributes to the discourse on inclusive innovation, gendered entrepreneurship, and rural economic development. keywords a;b;c;d Agripreneurship, Digital Coopetition Marketing, Institutional Support, Women Entrepreneurship, Business Performance pdf_url https://insyma.org/proceedings/files/articles/Umu Khouroh Irany Windhyastiti Christina Sri Ratnaningsih Mokhamad Natsir Aslim.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/469 firstpage 963 lastpage 970 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 158 Volume 22 publication_date 2025/06/20 2025/06/15 authors Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih, Mokhamad Natsir, Aslim Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence Creator An entity primarily responsible for making the resource Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih ,Mokhamad Natsir, Aslim