https://mail.insyma.org/proceedings/files/original/articles/LILI_PURWANITASARI.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Green Marketing in Driving Circular Economy: A Systematic Literature Review with Bibliometric Insights from Database Scopus Author #1 Lili Purwanitasari Author #2 Budi Eko Soetjipto Abstract/Description The integration of green marketing and circular economy has gained significant attention in recent years as businesses and policymakers seek sustainable solutions to environmental challenges. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis using Vosviewer to examine research trends, key themes, and academic contributions related to green marketing in the circular economy framework. Based on 76 articles from the Scopus database (2020–2025), the findings indicate a rising research interest, peaking in 2024, before declining in 2025, highlighting potential shifts in academic focus or industrial implementation challenges. The bibliometric analysis reveals that China and India dominate research contributions, while business, management, and environmental sciences are the most explored disciplines. However, gaps remain in the digitalization of green marketing, sector-specific implementation, consumer behavioral impact, and policy effectiveness in fostering circular economy adoption. The study also notes the lack of empirical studies on emerging economies, suggesting a need for further research into how developing countries navigate green ... keywords a;b;c;d Green Marketing, Circular Economy, Systematic Literature Review, Bibliometric Analysis, Scopus pdf_url https://insyma.org/proceedings/files/articles/LILI_PURWANITASARI.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/456 firstpage 877 lastpage 885 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 145 Volume 22 publication_date 2025/06/20 2025/06/15 authors Lili Purwanitasari, Budi Eko Soetjipto Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Green Marketing in Driving Circular Economy: A Systematic Literature Review with Bibliometric Insights from Database Scopus Creator An entity primarily responsible for making the resource Lili Purwanitasari, Budi Eko Soetjipto