https://mail.insyma.org/proceedings/files/original/articles/Dewi Suci Mustika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province Author #1 Dewi Suci Mustika Author #2 Nindi Vaulia Puspita Author #3 Wahyu Dede Gustiawan Abstract/Description This study aims to analyse the effect of digital literacy and user interface design (UI) on impulse buying at TikTok Shop for university students in East Java Province. This quantitative research uses a causal associative method with data obtained from online questionnaires distributed to 97 respondents selected using purposive sampling technique. Multiple linear regression analysis was used to test the hypothesis after going through validity, reliability, and classical assumption tests. The results showed that digital literacy has no significant effect on impulse buying, while UI design has a significant effect. Simultaneously, digital literacy and UI design have a significant effect on impulse buying at TikTok Shop. keywords a;b;c;d Digital Literacy, User Interface Design (UI), Impulse Buying, TikTok Shop, College Students pdf_url https://insyma.org/proceedings/files/articles/Dewi Suci Mustika.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/454 firstpage 861 lastpage 868 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 143 Volume 22 publication_date 2025/06/20 2025/06/15 authors Dewi Suci Mustika, Nindi Vaulia Puspita, Wahyu Dede Gustiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province Creator An entity primarily responsible for making the resource Dewi Suci Mustika, Nindi Vaulia Puspita, Wahyu Dede Gustiawan