https://mail.insyma.org/proceedings/files/original/articles/Kuncoro ApriliaHikmawati Budi Eko Soetjipto Ludi Wishnu Wardana _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Social Media Marketing on Purchase Intention Mediated by Brand Image A bibliometric and Systematic Review in Scopus Author #1 Kuncoro Aprilia Hikmawati Author #2 Budi Eko Soetjipto Author #3 Ludi Wishnu Wardana Abstract/Description This study examines the relationship between social media marketing and consumer purchase intention, with brand image as a mediator. Along with the increasing utilization of social media as a marketing platform, companies are increasingly utilizing it to build relationships with consumers and strengthen their brand image. A positive brand image can improve consumers' perceptions of the product and influence their purchasing decisions. This research uses a bibliometric analysis approach to review relevant literature and identify trends and relationships between the three concepts. The results show that social media marketing significantly impacts brand image, affecting consumers' purchase intention. This research provides important insights for companies in designing effective social media marketing strategies to enhance brand image and, in turn, drive consumer purchase intentions. The results of this study can strengthen the understanding of the role of brand image in mediating the relationship between social media marketing and purchase intention. keywords a;b;c;d Social Media Marketing, Purchase Intention, Brand Image publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Kuncoro ApriliaHikmawati Budi Eko Soetjipto Ludi Wishnu Wardana _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/447 firstpage 821 lastpage 829 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 136 Volume 22 authors Kuncoro Aprilia Hikmawati, Budi Eko Soetjipto, Ludi Wishnu Wardana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Social Media Marketing on Purchase Intention Mediated by Brand Image A bibliometric and Systematic Review in Scopus Creator An entity primarily responsible for making the resource Kuncoro Aprilia Hikmawati, Budi Eko Soetjipto, Ludi Wishnu Wardana