https://mail.insyma.org/proceedings/files/original/articles/Muhamad Syaiful Islam Fayza Shafira Dewi Malik.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Product Quality and Price on Customer Loyalty in TKB Sport Fashion Goalkeeper Gloves Products ON Instagram Author #1 Muhamad Syaiful Islam Author #2 Fayza Shafira Dewi Malik Abstract/Description It is often believed in the business sector that the two most important variables impacting consumer loyalty are product quality and pricing. Customers are more likely to be loyal to a brand whose products they have purchased because of the high quality of those products. On the other hand, it's crucial to take into account a competitive price that matches the product's worth while making a purchase. Consequently, knowing how these two aspects affect consumer loyalty is crucial especially in competitive markets such as goalkeeper glove products. The object of research is TKB Sport Fashion Goalkeeper Gloves. Customers of TKB Sport Fashion Goalkeeper Gloves serve as the research and analysis unit. The research found that although product quality does have an effect on customer loyalty, the relationship between price and customer loyalty is positive, and the link between product quality and customer loyalty is minimal. keywords a;b;c;d product quality, price, loyalty. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Muhamad Syaiful Islam Fayza Shafira Dewi Malik.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/446 firstpage 813 lastpage 820 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 135 Volume 22 authors Muhamad Syaiful Islam, Fayza Shafira Dewi Malik Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Product Quality and Price on Customer Loyalty in TKB Sport Fashion Goalkeeper Gloves Products ON Instagram Creator An entity primarily responsible for making the resource Muhamad Syaiful Islam, Fayza Shafira Dewi Malik