https://mail.insyma.org/proceedings/files/original/articles/Didin Raehan Muhammad Igram Sanjaya _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero Author #1 Didin Author #2 Raehan Muhammad Igram Sanjaya Abstract/Description This study analyzes the impact of product quality and brand image on consumer purchase decisions for Wuling Confero cars. Both variables have a significant positive influence on consumer decisions. keywords a;b;c;d Product Quality, Brand Image, Purchase Decision publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Didin Raehan Muhammad Igram Sanjaya _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/445 firstpage 808 lastpage 812 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 134 Volume 22 authors Didin, Raehan Muhammad Igram Sanjaya Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero Creator An entity primarily responsible for making the resource Didin, Raehan Muhammad Igram Sanjaya