https://mail.insyma.org/proceedings/files/original/articles/Siti Maemunah Yenny Maya Dora.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City) Author #1 Siti Maemunah Author #2 Yenny Maya Dora Abstract/Description This study aims to identify the influence of FOMO (Fear of Missing Out) and influencer endorsement on impulse buying behaviour among adolescents in Bandung City. The development of the digital economy and social media, particularly TikTok, has increased teenagers' exposure to product offerings that lead to impulse purchases. The method used was a survey with an online questionnaire to 100 respondents, using non-probability sampling and purposive sampling techniques. Data analysis was conducted with multiple linear regression tests using IBM SPSS 30. The results showed that FOMO has a positive and significant influence on impulse buying, while influencer endorsement has no significant effect on impulse buying in adolescents. These findings can provide marketers insight into the factors that influence teenagers' consumption behaviour in the digital era. keywords a;b;c;d FOMO (Fear of Missing Out), Influencer Endorsement, Impulsive Buying, Digital Economy publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Siti Maemunah Yenny Maya Dora.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/439 firstpage 774 lastpage 779 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 128 Volume 22 authors Siti Maemunah, Yenny Maya Dora Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City) Creator An entity primarily responsible for making the resource Siti Maemunah, Yenny Maya Dora