https://mail.insyma.org/proceedings/files/original/articles/ARNETTA VALENTINA RIGAWARA _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products Author #1 Arnetta Valentina Rigawara Abstract/Description This study analyzes digital marketing’s effect on brand awareness and purchasing decisions for Le Mineral in Soreang using qualitative methods. Findings show digital marketing significantly impacts both variables, with social media being the most influential channel. keywords a;b;c;d digital marketing, brand awareness, purchase decision, Le Mineral, Soreang publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/ARNETTA VALENTINA RIGAWARA _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/435 firstpage 749 lastpage 753 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 124 Volume 22 authors Arnetta Valentina Rigawara Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products Creator An entity primarily responsible for making the resource Arnetta Valentina Rigawara