https://mail.insyma.org/proceedings/files/original/articles/Salsa_Fania.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Content Marketing and Customer Engagement on Brand Awareness on Instagram Social Media Neng Katineung Author #1 Salsa Fania Author #2 Wida Aulia Isma Sudrajat Abstract/Description This research aims to understand how Content Marketing and Customer Engagement on social media, especially through the Instagram, impact Brand Awareness of a brand. Focusing on the digital marketing strategy actualized by Neng Katineung Eatery, this investigate tests the theory that Content Marketing influences Customer Engagement, which in turn impacts the increment in Brand Awareness. The testing method utilized in this consideration is non-probability testing with a purposive testing approach. The chosen test comprises of 378 respondents, who are supporters of Neng Katineung Eatery Instagram account and have encounter in devouring or association with the brand. The collected information was analyzed quantitatively utilizing SPSS adaptation 25.0 to look at the relationship between the variables. The analytical method utilized incorporate Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F-Test, and T-Test, with a 5% significant level. This demonstrates that Content Marketing and Customer Engagement at the same time have a noteworthy impact on Brand Awareness of Neng Katineung Eatery on Instagram. Hence, this study proves a digital marketing technique based on engaging content and how dynamic customer interaction can positively and significantly improve brand awareness. keywords a;b;c;d Content Marketing, Customer Engagement, Brand Awareness publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Salsa_Fania.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/432 firstpage 733 lastpage 737 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 121 Volume 22 authors Salsa Fania, Wida Aulia Isma Sudrajat Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Content Marketing and Customer Engagement on Brand Awareness on Instagram Social Media Neng Katineung Creator An entity primarily responsible for making the resource Salsa Fania, Wida Aulia Isma Sudrajat