https://mail.insyma.org/proceedings/files/original/ade87c23ee26acebd71f3c1fc7a2b2f6.pdf 853501a2d7ce856c8e01419cf9e670d1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Influence of Beauty Vlogger Reviews, Product Quality and Brand Image on Interest in Buying Scarlett Whitening Products Case Study: Generation Z in Bandung City Author #1 Reysandi Alexandria Rifky Author #2 S.Kom Author #3 Dea Amanda Rizkianti Abstract/Description This research wants to find out if Beauty Vlogger Reviews, Product Quality, and Brand Image have any effect on people’s interest in buying Scarlett Whitening products. This study uses a quantitative approach, which means it focuses on analyzing numbers to see how the variables are connected. In this study, Beauty Vlogger Reviews, Product Quality, and Brand Image are the independent variables, and Buying Interest is the dependent variable. To gather the data, this research uses both descriptive and verificative methods. The sample size was calculated using the Lemeshow formula, which is usually used when the total population isn’t known. The study involved 100 respondents, chosen based on certain criteria that fit the goals of the research. Multiple linear regression, correlation, validity and reliability, classical assumption, determination coefficient, and hypothesis testing were among the methods used to examine the data, with all tests carried out at a significance level of 5%. According to the t-test and F-test findings, there is a significant relationship between the interest in purchasing Scarlett Whitening goods and Beauty Vlogger Reviews, Product Quality, and Brand Image. This means these three factors really help shape whether people want to buy or not. On top of that, the determination coefficient test showed that together, these three factors explain 85.6% of why people are interested in buying Scarlett Whitening products. The remaining 14.4% comes from other things not covered in this research, like personal taste, sensitivity to price, or outside influences like promos or recommendations from friends. keywords a;b;c;d Beauty Vlogger Review, Product Quality, Brand Image, Purchase Intention publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Reysandi Alexandria .pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/429 firstpage 978 lastpage 982 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 118 Volume 22 authors Reysandi Alexandria Rifky, S.Kom, Dea Amanda Rizkianti Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Beauty Vlogger Reviews, Product Quality and Brand Image on Interest in Buying Scarlett Whitening Products Case Study: Generation Z in Bandung City Creator An entity primarily responsible for making the resource Reysandi Alexandria Rifky, S.Kom, Dea Amanda Rizkianti