https://mail.insyma.org/proceedings/files/original/articles/Fatmasari Endayani Ernita Dian Puspasari _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Impact of Digitalization and Innovation on the Sustainability of MSMEs in Malang City: The Role of Employee Adaptability as a Mediating Variable Author #1 Fatmasari Endayani Author #2 Ernita Dian Puspasar Abstract/Description This study aims to analyze the impact of digitalization and innovation on the sustainability of MSMEs in Malang City, with employee adaptability as a mediating variable. A total of 100 MSME actors in Malang City were selected as respondents, with data collected through questionnaires and analyzed using the SmartPLS 3 application and purposive sampling method. The results show that digitalization positively affects the sustainability of MSMEs, where the implementation of digital technologies enhances efficiency and competitiveness. Furthermore, innovation in products and business processes also has a positive impact on the sustainability of MSMEs by increasing market appeal and operational efficiency. Employee adaptability was found to play a significant mediating role, influencing how successfully digitalization and innovation can be implemented in MSMEs. This study provides insights for MSME actors in Malang City to better optimize digitalization and innovation by involving the role of employee adaptability to enhance the longterm sustainability of their businesses. keywords a;b;c;d Digitalization, Innovation, MSME Sustainability, Employee Adaptability publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Fatmasari Endayani Ernita Dian Puspasari _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/424 firstpage 690 lastpage 696 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 113 Volume 22 authors Fatmasari Endayani, Ernita Dian Puspasar Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Digitalization and Innovation on the Sustainability of MSMEs in Malang City: The Role of Employee Adaptability as a Mediating Variable Creator An entity primarily responsible for making the resource Fatmasari Endayani, Ernita Dian Puspasar