https://mail.insyma.org/proceedings/files/original/articles/Raden_Ayu__Sariratih_Maladewi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City Author #1 Itroh Adinda Ayu Author #2 Etty Soesilowati Author #3 Raden Ayu Sariratih Maladewi Abstract/Description Batu City’s economy is primarily supported by the tourism and agricultural sectors. Currently, micro enterprises in Batu City are facing various challenges that require effective solutions. In response, the Department of Cooperatives, Micro Enterprises, and Trade has established the Integrated Business Service Center (PLUT). PLUT provides facilities and support to help the community develop local resources through empowerment programs. This research aims to evaluate the effectiveness of PLUT and identify appropriate strategies for empowering micro enterprises in Batu City. This research using a descriptive method with a quantitative approach. Data were collected through questionnaires and observations. The research results show that PLUT services are included in the effective category. In the strategy using SWOT analysis with an IFAS score of (+) 6.889 and EFAS with a score of (+) 2.625. From the data analysis it can be concluded that PLUT Batu City has good opportunities among the various existing threats. PLUT Batu city is in quadrant I (the growth/aggressive strategy), indicating that PLUT Batu City needs to use strength to take advantage of existing opportunities in managing PLUT with the aim of empowering Micro Business actors in Batu City. keywords a;b;c;d Effectiveness, PLUT, Strategy. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Raden_Ayu__Sariratih_Maladewi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/419 firstpage 656 lastpage 665 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 108 Volume 22 authors Itroh Adinda Ayu, Etty Soesilowati, Raden Ayu Sariratih Maladewi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City Creator An entity primarily responsible for making the resource Itroh Adinda Ayu, Etty Soesilowati, Raden Ayu Sariratih Maladewi