https://mail.insyma.org/proceedings/files/original/articles/rizky fauzan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products Author #1 Ricky Fauzan Author #2 Gean Fajar Abstract/Description The objective of the inquiry is to look at and analyze, impact item and brand picture quality towards buying intrigued taken by the respondent. The examination utilized an autonomous variable of item buying quality and brand picture. The subordinate variable is buying interest..The populace of the investigate is a client of Benessy Clothing Bandung. Test of the inquiry comprised of 95 respondents, taken by non-likelihood inspecting. Information collection utilizing surveys that are conveyed straightforwardly to respondents. Factual strategies that utilize increased investigation straight relapse, with theories testing of F-tests and t-tests. The comes about of the ponder appear that item quality and brand picture measurably have a positive and noteworthy impact, both somewhat and at the same time, on acquiring intrigue in Benessy Clothing Bandung. keywords a;b;c;d product quality, brand image and Purchase Interest. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/rizky fauzan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/415 firstpage 637 lastpage 641 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 104 Volume 22 authors Ricky Fauzan, Gean Fajar Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products Creator An entity primarily responsible for making the resource Ricky Fauzan, Gean Fajar