https://mail.insyma.org/proceedings/files/original/articles/Eunike_Siregar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach Author #1 Eunike Hanna Dameria Siregar Author #2 Wiwin Wihartini Author #3 Surya Setyawan Abstract/Description The beauty clinic industry in Indonesia is experiencing rapid growth along with increasing public awareness of the importance of appearance and self-care. In facing increasingly competitive dynamics, an appropriate and measurable strategy is needed to maintain and improve competitive advantage. This study aims to analyze internal and external factors that influence the strategic position of one of the beauty clinics in Bogor, namely Besthetic Clinic, using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. The results of this analysis produce strategic recommendations that aim to optimize strengths, minimize weakness, take advantage of opportunities, and anticipate potential threats, so that the clinic can maintain competitiveness and relevance in ever – growing industry. keywords a;b;c;d Beauty clinic, competitive advantage, Bogor, SWOT analysis, strategic recommendations. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Eunike_Siregar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/399 firstpage 537 lastpage 541 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 88 Volume 22 authors Eunike Hanna Dameria Siregar, Wiwin Wihartini, Surya Setyawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach Creator An entity primarily responsible for making the resource Eunike Hanna Dameria Siregar, Wiwin Wihartini, Surya Setyawan