https://mail.insyma.org/proceedings/files/original/articles/MIRA_DELLA_MASALI.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Robot Pintar Indonesia (ROPI) for AI-Driven Autonomous Personalized Robot: Systematic Literature Review Author #1 Mira Della Masali Author #2 Maya Malinda Author #3 Yohanes Kurnia Author #4 Indrajani Sutedja Abstract/Description With the digital transformation, advertisers cannot reach their consumers anymore with traditional advertising, as these types of advertising tend to be static and non-interactive, and due to the lack of analytical capabilities in real time. This study explores the potential of Robot Pintar Indonesia (ROPI), an autonomous, personalized robot developed by PT. SARI Teknologi Global. We performed a Systematic Literature Review (SLR) compliant to the PRISMA framework, which led to a final set of 30 key publications selected from 1,441 studies published between 2015 and 2025 retrieved from Scopus, Google Scholar, and Crossref databases. The literature was grouped according to four categories: artificial intelligence-based personalized marketing, autonomous advertising robot, artificial intelligence-based customer analysis, and ethical issues. The study shows that ROPI’s ability to recognize facial expressions, analyze demographics, and detect emotional responses greatly increase engagement, with 1.9 interactions per visitor on average, 9 seconds in attention span, and a conversion rate of 19.81%, especially among users aged 15-29. ROPI’s Business-to-Robot-to-Consumer (B2R2C) model generates measurable marketing results by implementing data-driven decisions. Issues regarding privacy, transparency, and acceptance will be key to achieving sustainable AI deployment. In conclusion, this study explores how artificial intelligence and smart robots like ROPI can revolutionize digital advertising by making it more personalized, engaging, and effective, while also addressing ethical concerns such as privacy and public trust. keywords a;b;c;d AI-driven advertising, Personalized Marketing, Customer Analytics, Autonomous Marketing Robot, Digital Marketing Ethics publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/MIRA_DELLA_MASALI.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/391 firstpage 494 lastpage 499 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 80 Volume 22 authors Mira Della Masali, Maya Malinda, Yohanes Kurnia, Indrajani Sutedja Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Robot Pintar Indonesia (ROPI) for AI-Driven Autonomous Personalized Robot: Systematic Literature Review Creator An entity primarily responsible for making the resource Mira Della Masali, Maya Malinda, Yohanes Kurnia, Indrajani Sutedja