https://mail.insyma.org/proceedings/files/original/articles/MARISSA__PUTRIA.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Recognition Heuristic Bias and Cognitive Heuristic In Investment Activities Author #1 Marissa Putria Author #2 Cipto Wardoyo Author #3 Diana Tien Irafahmi Abstract/Description This study aims to examine in more depth the impacts caused by behavioral bias driven by recognition heuristics and cognitive heuristics in investment activities. This research method uses qualitative with phenomenology of data collection using participant observation and interviews with investors who join the domestic investment community. The results of this study indicate that investor perceptions of heuristic bias in investment activities consist of mental shortcuts and practical mindsets. The second finding is the type of heuristic bias in investment activities such as recognition heuristic bias and cognitive heuristics. The last finding in this study is the impact of recognition heuristic bias and cognitive heuristics in investment activities including suboptimal portfolio performance diversification and major losses on investments owned due to the use of heuristics. The implications of this study as a source of insight for investors to pay more attention to market information and financial readiness in order to avoid detrimental investment decisions and provide the expected benefits in the future. For the Financial Services Authority (OJK), it can be a guideline so that it can provide socialization to the public, especially for novice investors, regarding knowledge, benefits and how to invest properly and correctly to increase the interest and quality of knowledge of novice investors regarding investment. keywords a;b;c;d Recognition Heuristic Bias, Cognitive Heuristic Bias, Investors, Investment Activities publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/MARISSA__PUTRIA.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/387 firstpage 469 lastpage 474 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 76 Volume 22 authors Marissa Putria, Cipto Wardoyo, Diana Tien Irafahmi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Recognition Heuristic Bias and Cognitive Heuristic In Investment Activities Creator An entity primarily responsible for making the resource Marissa Putria, Cipto Wardoyo, Diana Tien Irafahmi