https://mail.insyma.org/proceedings/files/original/articles/Akhmad_Mauludin_Fajar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing Author #1 Akhmad Mauludin Fajar Author #2 Ahmad Rifani Author #3 Raden Roro Yulianti Prihatiningrum Author #4 Sudirwo Abstract/Description This research analyzes how brand ambassadors and content marketing influence consumer purchase decisions for Mobile Legends Diamond in Banjarmasin. The study employs a quantitative approach using multiple regression. keywords a;b;c;d Brand Ambassador, Content Marketing, Purchasing Decisions, Mobile Legend, Marketing publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Akhmad_Mauludin_Fajar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/378 firstpage 404 lastpage 410 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 67 Volume 22 authors Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing Creator An entity primarily responsible for making the resource Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo