https://mail.insyma.org/proceedings/files/original/articles/Rizkyta_Julfikaneu_Dwitami.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Marketing Strategy in the Development of Aesthetic Clinic Services (Case Study of Elty Aesthetic Clinic Jakarta) Author #1 Rizkyta Julfikaneu Author #2 Maya Malinda Abstract/Description Aesthetic services in Indonesia has experienced significant growth especially in Jakarta. Most people want to improve their physical appearance because increasingly awareness of aesthetic service. To enhance customer satisfaction, business management must implement marketing strategies such as Segmenting, Targeting, and Positioning (STP) to reach the target market. This study was conducted using a qualitative descriptive approach. The informants in this research were individuals considered to have the most knowledge about marketing activities at Elty Aesthetic Clinic, including the CEO, doctor, supervisor, and customer service representatives. Data collection methods involved interviews and secondary data, such as medical records. This study results indicate the implementation of the STP strategy at Elty Aesthetic Clinic based on segmentation divided on geographic, demographic, and psychographic factors. The clinic primarily targets women, middle-aged adults aged 36 to 55 years, residing in Kelapa Gading North Jakarta who are interested in aesthetic treatments focused on maintaining a youthful appearance and signs of aging. Elty Aesthetic Clinic’s target market consists of customers with a middle to upper-middle economic level, seeking premium,complex, and non-invasive treatment procedures. Elty Aesthetic Clinic positions itself as a provider of non-invasive treatments that are less painful, have minimal downtime, and utilize the latest technology. This study provides valuable insights for aesthetic business practitioners in designing more effective STP-based marketing strategies. keywords a;b;c;d Aesthetic, Clinic, Marketing, Services publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rizkyta_Julfikaneu_Dwitami.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/375 firstpage 384 lastpage 389 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 64 Volume 22 authors Rizkyta Julfikaneu, Maya Malinda Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Strategy in the Development of Aesthetic Clinic Services (Case Study of Elty Aesthetic Clinic Jakarta) Creator An entity primarily responsible for making the resource Rizkyta Julfikaneu, Maya Malinda