https://mail.insyma.org/proceedings/files/original/articles/Bobby_Ardiansyahmiraja.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality Author #1 Bobby Ardiansyahmiraja Author #2 Jun Kajee Abstract/Description This bibliometric study maps the role of short video platforms (TikTok, Reels) in hospitality literature, highlighting trends such as influencer marketing and brand perception. Findings emphasize the growing influence of SVPs on booking behavior. keywords a;b;c;d Short video platforms (SVP), TikTok, Instagram Reels, Hospitality Trends publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Bobby_Ardiansyahmiraja.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/361 firstpage 298 lastpage 302 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 50 Volume 22 authors Bobby Ardiansyahmiraja, Jun Kajee Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality Creator An entity primarily responsible for making the resource Bobby Ardiansyahmiraja, Jun Kajee