https://mail.insyma.org/proceedings/files/original/articles/Gusti Dian Wirani Dalem.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Feasibility Study of Business Development on Former Land Owned by PT G in East Java Author #1 Gusti Dian Wirani Dalem Abstract/Description PT R, one of the State-Owned Enterprises in Java, has operated in industrial area management and development for over forty years. With its considerable experience, the company has become one of Indonesia's best industrial areas. Despite receiving this recognition, PT R strives to enhance its business by creating a new development plan for a Warehouse and shophouse area called Business Park. The plan is to establish this Business Park on one of the former lands owned by PT G, located in East Java. The primary purpose of this research is to assess the business feasibility of the Business Park from both marketing and technical perspectives. Eventually, this feasibility study can assist PT R in deciding whether to move forward with this project. The methodology used in this research includes conducting a market needs analysis and a technical analysis. A SWOT analysis will be employed for the market analysis, while the technical analysis will be based on field conditions and the potential for future land development. The analysis results indicate that PT R has several potential advantages stemming from the growth of the e-commerce industry, the expansion of the manufacturing industry, the increase in the logistics industry, the strategic locati... keywords a;b;c;d Business Feasibility, Business Park, SWOT Analysis, Marketing Analysis, Technical Analysis publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Gusti Dian Wirani Dalem.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/357 firstpage 274 lastpage 278 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 46 Volume 22 authors Gusti Dian Wirani Dalem Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Feasibility Study of Business Development on Former Land Owned by PT G in East Java Creator An entity primarily responsible for making the resource Gusti Dian Wirani Dalem