https://mail.insyma.org/proceedings/files/original/articles/Gusti Putu Sutama Muh Mujahid DakwahSEMM _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of the Influence of. Ewom Gamification and Augmented Reality on Consumer. Loyalty on the Bukalapak Application in Indonesia Author #1 Gusti Putu Sutama Author #2 Mujahid Dakwah Abstract/Description This research investigates how electronic word of mouth (E-WOM), gamification elements, and augmented reality features impact user loyalty within the Bukalapak application in Indonesia. A total of 115 individuals participated in this study, selected through purposive sampling techniq under non probabiliti sampling method. Data analysis was conducted multiple linear regression, all statistical procedures performed SPSS Statistics version 30. The validity of all research indicators was confirmed through statistical testing. Furthermore, the classical assumption tests indicated that the dataset followed a normal distribution and showed no signs of multicollinearity. Ultimately, the analysis demonstrated that each of the three independent variables E-WOM, gamification, and augmented reality exerts a positive effect on consumer loyalty. keywords a;b;c;d Consumer Loyalty, E-Wom, Gamification, Augmented Reality publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Gusti Putu Sutama Muh Mujahid DakwahSEMM _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/329 firstpage 105 lastpage 110 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 18 Volume 22 authors Gusti Putu Sutama, Mujahid Dakwah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of the Influence of. Ewom Gamification and Augmented Reality on Consumer. Loyalty on the Bukalapak Application in Indonesia Creator An entity primarily responsible for making the resource Gusti Putu Sutama, Mujahid Dakwah