https://mail.insyma.org/proceedings/files/original/articles/Susi Krisjuliyanti Mariana Rachmawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District Author #1 Susi Krisjuliyanti Author #2 Mariana Rachmawati Abstract/Description Tourist destinations, coffee shops, and cafes are now popular among people today. Many people spend time in these places, not only to relax or rest, they also often make this place a place to do college assignments, or office work. Therefore, as a cafe or coffee shop entrepreneur, we need to make the most of this situation, such as providing the best service for customers, so that they feel happy and satisfied to enjoy their time longer. Our business must also have a strategic location, spacious, and easy to find by visitors. The study aims to obtain an overview of the development prospects for the business location of Jembatan Merah Café or Kelam Coffee House in Sintang Regency, West Kalimantan Province. This research uses qualitative methods, eith the object of research on Jembatan Merah Cafe in Sintang Regency. This research focuses on case studies that are happening, with primary data sources, namely interviews with Nana as the owner and manager. In addition primary data, this research also uses secondary data obtained through books, jaournals and articels that support this research. The results of this study state that Location Strategy has a positive effect on the development of Jembatan Merah Cafe. So that to increase consumer interest and increase competitiveness, Jembatan Merah Cafe must further develop its marketing strategy, especially in terms of location development and promotional activities for new locations. keywords a;b;c;d Caffee Shop, Development, Location strategy publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Susi Krisjuliyanti Mariana Rachmawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/324 firstpage 81 lastpage 84 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 13 Volume 22 authors Susi Krisjuliyanti, Mariana Rachmawati Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District Creator An entity primarily responsible for making the resource Susi Krisjuliyanti, Mariana Rachmawati