https://mail.insyma.org/proceedings/files/original/articles/Noviaty_Kresna_Darmasetiawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi Author #1 Noviaty K. Darmasetiawan Author #2 Andri Rianawati Author #3 Faizal S. Hadi Author #4 Juliani D. Trisnawati Author #5 Edmund Nathaniel Author #6 Dessy A. Christy Abstract/Description North Sulawesi is one of Indonesia's strategic regions that has great potential in the blue economy sector, especially in fisheries, marine tourism, and marine energy. However, the challenges of sustainability and global competitiveness demand an innovative approach. This article examines the role of artificial intelligence (AI) as a strategy to strengthen the competitiveness and sustainability of the blue economy sector in North Sulawesi. Through a literature study approach and contextual analysis, it was found that AI is able to support efficient marine resource management, increase the productivity of the marine sector, and encourage digital transformation in the blue economy ecosystem. keywords a;b;c;d Artificial Intelligence, Blue Economy, Competitive Advantage, Sustainability publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Noviaty_Kresna_Darmasetiawan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/319 firstpage 52 lastpage 56 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 8 Volume 22 authors Noviaty K. Darmasetiawan, Andri Rianawati, Faizal S. Hadi, Juliani D. Trisnawati, Edmund Nathaniel, Dessy A. Christy Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi Creator An entity primarily responsible for making the resource Noviaty K. Darmasetiawan, Andri Rianawati, Faizal S. Hadi, Juliani D. Trisnawati, Edmund Nathaniel , Dessy A. Christy