https://mail.insyma.org/proceedings/files/original/articles/sanita_Dhakirah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title A Conceptual Framework of Environmental Awareness and Green Perceived Value in Predicting Green Purchase Behavior: A Focus on Organic Cosmetic Consumers Author #1 Sanita Dhakirah Author #2 Nurul Hidayatinnisa Author #3 Becik Gati Anjari Author #4 Fauziah Author #5 Naufal Asyam Murdiono Abstract/Description This conceptual paper explores the relationship between environmental awareness and green perceived value in influencing green purchase behavior, particularly among organic cosmetic consumers. As environmental concerns increase and consumer awareness of sustainability grows, understanding the motivations behind eco-friendly purchasing decisions is crucial. Environmental awareness refers to consumers' knowledge and concern about environmental issues, while green perceived value captures their overall evaluation of eco-friendly products in terms of benefits relative to cost. This study proposes a conceptual framework where environmental awareness directly influences green purchase behavior and also affects it indirectly through green perceived value. The framework emphasizes the mediating role of green perceived value, contributing to the understanding of green consumer behavior, especially in the organic cosmetics market. Practical implications for marketers include highlighting environmental benefits and aligning product features with consumer values. Future research should empirically test the model across different consumer demographics to validate its generalizability and applicability in various markets. keywords a;b;c;d Environmental awareness, green perceived value, green purchase behavior, organic cosmetics. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/sanita_Dhakirah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/312 firstpage 1 lastpage 7 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 1 Volume 22 authors Sanita Dhakirah, Nurul Hidayatinnisa, Becik Gati Anjari, Fauziah, Naufal Asyam Murdiono Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Conceptual Framework of Environmental Awareness and Green Perceived Value in Predicting Green Purchase Behavior: A Focus on Organic Cosmetic Consumers Creator An entity primarily responsible for making the resource Sanita Dhakirah, Nurul Hidayatinnisa, Becik Gati Anjari, Fauziah, Naufal Asyam Murdiono