https://mail.insyma.org/proceedings/files/original/05f0635ef1e52a5e29159ff39d70bc0a.pdf dce1fab73343f6781d1c3596dfde5490 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings Title Introduction of Rice Bran Skin Toner in Indonesia Abstract/Description Known as a component of chicken feed in Indonesia, rice bran has been recognized as a residue of rice processing and as a subject that has no value as a consumer product. However, Japanese traditional pickles using rice bran have been highlighting its nutritious values and recent physiological studies are proving its benefits as a skincare product. Along with a cascade of K-pop culture popularity, rice bran can be leveraged into skincare toner to penetrate the Indonesian cosmetic market. According to such backgrounds, the Generation Z segment is a main target of rice bran skin toner. The product will be branded as a made in Japan with a relatively low price and sold at convenient retail outlets using SNS-oriented ads and sales promotions. Challenges lie in how to alter the consumer image of rice bran from chicken feed to casual cosmetics for youth. Effective marketing promotions should mention repeatedly that rice bran skin toner is a fashionable and sustainable brand from Japan contributing to the universal surge in SDGs. Author #1 Jun Kumamoto Tomoya Furumichi Ryuki Munakata Moka Sakurai Ryuki Shimizu Yuna Someya Tomoshiro Takeda Shota Tanaka Kenta Yanai keywords a;b;c;d Rice Bran, Whitening Effect, Cognitive Bias issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of The International Symposium on Management publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya Volume 21 firstpage 791 lastpage 794 meta_title Introduction of Rice Bran Skin Toner in Indonesia publication_date 2025/06/20 2024/6/15 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Introduction of Rice Bran Skin Toner in Indonesia Creator An entity primarily responsible for making the resource Jun Kumamoto, Tomoya Furumichi, Ryuki Munakata, Moka Sakurai, Ryuki Shimizu, Yuna Someya, Tomoshiro Takeda, Shota Tanaka, Kenta Yanai Publisher An entity responsible for making the resource available Fakultas Bisnis dan Ekonomika, Universitas Surabaya