https://mail.insyma.org/proceedings/files/original/ea4978b7b0a4852105f2542578356e95.pdf f7d0697941714588500de86d4cf315b7 Proceedings Title The Role of Digital Marketing and Service Quality on Visiting Decisions for Tourism Development in VUCA Era Abstract/Description Digital marketing is one of the factors that play an important role in the smooth running of the tourism business in an era of uncertainty that is often called the VUCA Era. The presence of digital marketing supported by good service quality will increase the decision to visit the tourists for tourism development. Therefore, tourism business managers need to pay close attention to the influence and role of digital marketing and service quality in order to increase the number of visitors in order to compete with competitors and survive in this era of uncertainty (VUCA era). Author #1 Fathor AS Author #2 Laurentin Carolin Tiara Author #3 Chinta Aulia Puja Lista Kumala Author #4 Ahmad Ryan Maulana Author #5 Firman Ariefiansyah publication_date 2025/06/20 2024/6/15 keywords a;b;c;d Digital Marketing, Service Quality,Visiting Decisionas, Touriam Development, VUCA Era. firstpage 791 lastpage 797 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of The International Symposium on Management publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya pdf_url https://insyma.org/proceedings/files/original/ea4978b7b0a4852105f2542578356e95.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/307 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Digital Marketing and Service Quality on Visiting Decisions for Tourism Development in VUCA Era Creator An entity primarily responsible for making the resource Fathor AS, Laurentin Carolin Tiara, Chinta Aulia Puja Lista Kumala, Ahmad Ryan Maulana, and Firman Ariefiansyah