https://mail.insyma.org/proceedings/files/original/articles/138_Aryaningsih%20Nur%20Afifah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Effect Price and Online Customer Reviews in Shopee Consumer Purchase Decisions at Kediri City Author #1 Aryaningsih Nur Afifah Author #2 Muhammad Dian Ruhamak Author #3 Yudiarto Perdana Putra Abstract/Description This research aims to determine the influence of price and online customer reviews on the purchasing decisions of Shopee consumers in Kediri City. This type of research employs a quantitative approach using survey methodology. This research used a sample of 96 respondents. The sampling technique uses a non-probability sampling technique using purposive sampling with sample selection criteria. Consumers aged 17 years to > 35 years have made purchases at Shopee. The test equipment for this research is instrument testing, classical assumption testing, and multiple linear regression analysis. The results of this research are known as sig values. for the (partial) influence of X1 on Y is 0.000 < 0.05. I have known sig value. for the (partial) influence of X2 on Y is 0.004 < 0.05. Known sig value. for the (simultaneous) influence of X1 and X2 on Y is 0.000 < 0.05. This research shows that price has a positive and significant effect on consumer purchasing decisions in the Shopee marketplace. The study's findings indicate that online users' behavior has a positive and significant impact on consumers' purchasing decisions on Shopee. Thus, the research results show that price and online customer reviews have an effect positive and significant on consumer purchasing decisions on the Shopee marketplace. keywords a;b;c;d Price, Online Customer Reviews, Purchasing Decisions publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/138_Aryaningsih%20Nur%20Afifah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/304 firstpage 775 lastpage 779 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 304 Volume 21 URL https://insyma.org/proceedings/files/original/articles/138_Aryaningsih%20Nur%20Afifah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effect Price and Online Customer Reviews in Shopee Consumer Purchase Decisions at Kediri City Creator An entity primarily responsible for making the resource Aryaningsih Nur Afifah, Muhammad Dian Ruhamak, Yudiarto Perdana Putra