https://mail.insyma.org/proceedings/files/original/articles/131_I%20Gede%20Pidran%20Eka%20Putra.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City Author #1 I Gede Pidran Eka Putra Author #2 Dwi Putra Buana Sakti Abstract/Description This research aims to analyze the influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City. The data collection method uses a questionnaire. Population of 100 respondents with a sample of 100. The analysis method uses multiple linear regression analysis using the Statistical Package for The Social Sciences (SPSS) tool. The results of the research show that first, Green Product has a positive and significant effect on Purchasing Decision. Second, Green Advertising has a positive and significant effect on Purchasing Decision. Third, Health Consciousness has a positive and significant effect on Purchasing Decision. The research results can be used as a basis for improving Green Product, Green Advertising, and Health Consciousness in deciding to purchase Ades brand bottled drinking Water (AMDK) Products in Mataram City keywords a;b;c;d Green Product, Green Advertising, Health Consciousness, Purchasing Decision publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/131_I%20Gede%20Pidran%20Eka%20Putra.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/297 firstpage 743 lastpage 746 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 297 Volume 21 URL https://insyma.org/proceedings/files/original/articles/131_I%20Gede%20Pidran%20Eka%20Putra.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City Creator An entity primarily responsible for making the resource I Gede Pidran Eka Putra, Dwi Putra Buana Sakti