https://mail.insyma.org/proceedings/files/original/articles/126_Muhammad%20izharuddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants Author #1 Muhammad Izharuddin Author #2 Meirza Cahya Lestyorini Abstract/Description In recent years, there has been a noticeable surge in public interest in maintaining healthy lifestyles. This trend reflects broader shifts towards health-oriented dietary choices, including the preference for plant-based foods. This study investigates the popularity of dietary restaurants by employing data mining techniques and multiple regression analysis. Through systematic data collection and analysis, it identifies key factors shaping consumer behavior, including the presence of dietary options, pricing perceptions, and online reviews. Results indicate that dietary options significantly impact restaurant popularity, attracting a diverse customer base. However, the perception of higher prices for dietary options poses a potential barrier to consumer adoption. Furthermore, online reviews play a crucial role in shaping restaurant reputations, with enduring effects on consumer behavior. This research contributes to our understanding of consumer behavior in the context of dietary preferences, offering practical implications for enhancing the popularity and success of dietary restaurants in an evolving market landscape. keywords a;b;c;d Popularity, Dietary, Data Mining, Restaurant publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/126_Muhammad%20izharuddin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/292 firstpage 720 lastpage 724 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 292 Volume 21 URL https://insyma.org/proceedings/files/original/articles/126_Muhammad%20izharuddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants Creator An entity primarily responsible for making the resource Muhammad Izharuddin, Meirza Cahya Lestyorini