https://mail.insyma.org/proceedings/files/original/articles/112_Teresa%20Ika%20Oktaviani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Product Quality, E-WOM And Brand Ambassadors on Purchasing Decisions for Somethinc Products (Study on Students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya) Author #1 Teresa Ika Oktaviani Author #2 Dwi Indah Mustikorini Abstract/Description In recent years, the trend of using skincare has been very beneficial for skin improvement. The beauty industry is very competitive and each brand has many creative ways of presenting skincare products. In people's lives, especially women, of course, care a lot about their appearance. The purpose of this study was to determine the effect of product quality, E-WOM, and Brand Ambassador on Purchasing Decisions for Somethinc products for active students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. The method used in this research is quantitative method, respondents totaling 110 students were taken using a questionnaire. The results showed that Product Quality and E-WOM had a significant effect on purchasing decisions for Somethinc products. While Brand Ambassador has no significant effect on purchasing decisions for Somethinc products. keywords a;b;c;d Product Quality, E-WOM, Brand Ambassador, Purchasing Decision publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/112_Teresa%20Ika%20Oktaviani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/278 firstpage 641 lastpage 644 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 278 Volume 21 URL https://insyma.org/proceedings/files/original/articles/112_Teresa%20Ika%20Oktaviani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Product Quality, E-WOM And Brand Ambassadors on Purchasing Decisions for Somethinc Products (Study on Students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya) Creator An entity primarily responsible for making the resource Teresa Ika Oktaviani, Dwi Indah Mustikorini