https://mail.insyma.org/proceedings/files/original/articles/110_Xuan%20Phan%20Thi%20Hong.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration Author #1 Xuan Phan Thi Hong Author #2 Duong Doan Diep Thuy Abstract/Description In recent times, the real estate industry in Ho Chi Minh City has experienced significant development, which has created an increasing demand for real estate advertising. In the context of ASEAN integration, applying targeted and effective outdoor real estate advertising strategies becomes an important factor. This article will present the current status of outdoor real estate advertising in Ho Chi Minh City (through a survey of billboards in Thu Duc City); Refer to some methods of management, planning, and design of outdoor advertising boards in ASEAN countries regarding real estate; From there, we propose several policies that can be applied to improve advertising effectiveness in the real estate industry in Thu Duc city, Ho Chi Minh City shortly. keywords a;b;c;d Real estate advertising, outdoor advertising, ASEAN experience, Thu Duc City publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/110_Xuan%20Phan%20Thi%20Hong.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/276 firstpage 630 lastpage 636 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 276 Volume 21 URL https://insyma.org/proceedings/files/original/articles/110_Xuan%20Phan%20Thi%20Hong.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration Creator An entity primarily responsible for making the resource Xuan Phan Thi Hong, Duong Doan Diep Thuy