https://mail.insyma.org/proceedings/files/original/articles/109_Christine%20Kurniawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Marketing Strategy in The Development Of Beyoucé Clinic Author #1 Christine Kurniawan Author #2 Yolla Margaretha Abstract/Description The marketing strategy of Beyoucé Beauty Clinic is developed to grow the business of Beyoucé Beauty Clinic because Beyoucé, as a beauty clinic, needs to sustain itself by generating profit through maximizing sales strategies, which are a part of marketing. Therefore, Beyoucé Beauty Clinic needs to develop a marketing strategy in expanding its services. The strategy undertaken by Beyoucé Clinic involves determining segmentation, targeting, and positioning. The strategy formulation is carried out by determining the 7Ps (price, product, place, promotion, people, process, and physical environment) so that the clinic can compete in the competitive market of beauty clinics. The segmentation and targeting of Beyoucé Beauty Clinic are the residents of Cimahi city, targeting individuals aged 15-35, regardless of gender. The marketing mix conducted by Beyoucé Beauty Clinic includes providing maximum and professional skincare and beauty treatments and offering innovative promotions with attractive and affordable prices for consumers. Beyoucé Beauty Clinic also conducts regular promotions through direct marketing, brochures, and social media. keywords a;b;c;d Marketing Strategy, Marketing Mix, Beyoucé Beauty Clinic publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/109_Christine%20Kurniawan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/275 firstpage 625 lastpage 629 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 275 Volume 21 URL https://insyma.org/proceedings/files/original/articles/109_Christine%20Kurniawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Strategy in The Development Of Beyoucé Clinic Creator An entity primarily responsible for making the resource Christine Kurniawan, Yolla Margaretha