https://mail.insyma.org/proceedings/files/original/articles/103_Najwa%20Awalia%20Absari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Traditional Marketing Strategy of Local Wisdom-Based Products in Kapah Shell Lime SMI Pulau Sugara Village, Alalak, Barito Kuala Regency Author #1 Najwa Awalia Absari Author #2 Anna Nur Faidah Abstract/Description This research explores the traditional marketing strategies applied by Small and Medium Industries (SMI) on local wisdom products, namely kapah clamshell lime in Pulau Sugara Village, Alalak District, Barito Kuala Regency, South Kalimantan. The research method used is descriptive qualitative by conducting in-depth interviews and participatory observations to understand the marketing practices used by the SMI. The results showed that the kapah clamshell lime SMI uses various traditional marketing strategies, such as word-of-mouth, telephone, and billboards. These traditional marketing strategies rely heavily on local practices that have been passed down from generation to generation. However, the findings show that while traditional marketing strategies are still dominant, they are less effective in reaching a wider market and increasing product sales. Integration of traditional marketing strategies with modern marketing techniques is necessary to improve the competitiveness of the kapah clamshell lime SMI in an increasingly competitive market. keywords a;b;c;d Traditional Marketing, Local Wisdom, Kapah Clamshell Lime publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/103_Najwa%20Awalia%20Absari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/269 firstpage 588 lastpage 593 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 269 Volume 21 URL https://insyma.org/proceedings/files/original/articles/103_Najwa%20Awalia%20Absari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Traditional Marketing Strategy of Local Wisdom-Based Products in Kapah Shell Lime SMI Pulau Sugara Village, Alalak, Barito Kuala Regency Creator An entity primarily responsible for making the resource Najwa Awalia Absari, Anna Nur Faidah