https://mail.insyma.org/proceedings/files/original/articles/101_Dipa%20Fauzan%20Ibnu%20Muhyiddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Service Quality and Store Atmosphere on Customer Loyalty Through Customer Satisfaction as An Intervening Variable at Toko UB Makmur Surabaya Author #1 Dipa Fauzan Ibnu Muhyiddin Author #2 Yuwita Amila Aulia Author #3 Bambang Raditya Purnomo Abstract/Description This study aims to analyze the influence of service quality and store atmosphere on customer loyalty through customer satisfaction as an intervening variable at Toko UB Makmur Surabaya. The research subjects were the customers of Toko UB Makmur Surabaya with sample of 115 people. The research method used in this study is a quantitative research method. The analytical technique used is Partial Least Square (PLS) with validity test, reliability test, and hypothesis test. The results of the study prove that service quality has a significant effect on customer satisfaction at Toko UB Makmur Surabaya. Store atmosphere has a significant effect on customer satisfaction at Toko UB Makmur Surabaya. Service quality has a positive and significant effect on customer loyalty at Toko UB Makmur Surabaya. Store atmosphere has a positive and significant effect on customer loyalty at Toko UB Makmur Surabaya. Customer satisfaction has a positive and significant effect on customer loyalty at Toko UB Makmur Surabaya. Service quality has no significant effect on customer loyalty through customer satisfaction at Toko UB Makmur Surabaya. Store atmosphere has a significant effect on customer loyalty through customer satisfaction at Toko UB Makmur Surabaya. keywords a;b;c;d Service Quality, Store Atmosphere, Customer Loyalty, Customer Satisfaction publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/101_Dipa%20Fauzan%20Ibnu%20Muhyiddin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/267 firstpage 578 lastpage 582 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 267 Volume 21 URL https://insyma.org/proceedings/files/original/articles/101_Dipa%20Fauzan%20Ibnu%20Muhyiddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Service Quality and Store Atmosphere on Customer Loyalty Through Customer Satisfaction as An Intervening Variable at Toko UB Makmur Surabaya Creator An entity primarily responsible for making the resource Dipa Fauzan Ibnu Muhyiddin, Yuwita Amila Aulia, Bambang Raditya Purnomo