https://mail.insyma.org/proceedings/files/original/articles/98_Raditya%20Aufa%20Rusman.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Needs Identification for Hospital Digital Marketing Design: How Deep Is Your Empathy? Author #1 Raditya Aufa Rusman Author #2 Rosita Meitha Surjani Author #3 Joniarto Parung Author #4 Esti Dwi Rinawiyanti Abstract/Description The application of digital marketing has been widely used in the business world today, including in hospitals. Not only for promotion, but digital marketing can generate customer awareness of a product or brand and can increase the brand image and reputation of a product or brand. The design thinking method can identify the needs of customers and companies more deeply and comprehensively. By implementing empathizing and defining stages, hospital digital marketing can be designed to involve customers and fulfil their needs. Hospitals need to implement a digital marketing strategy to convey information about health services offered and programs promoted. This study aims to identify the level of need in designing digital marketing strategies for hospitals with design thinking methods, particularly in empathize and define stages. This study uses a qualitative approach through the empathize stage, which includes observation and interviews with both customers (current patients) and hospital employee. Next, the data obtained is processed and analyzed using empathy maps and personas, then grouped in affinity diagrams to understand the needs in designing digital marketing strategies for hospitals. keywords a;b;c;d Design thinking, Empathy map, Persona, Social media, Hospital publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/98_Raditya%20Aufa%20Rusman.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/264 firstpage 562 lastpage 567 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 264 Volume 21 URL https://insyma.org/proceedings/files/original/articles/98_Raditya%20Aufa%20Rusman.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Needs Identification for Hospital Digital Marketing Design: How Deep Is Your Empathy? Creator An entity primarily responsible for making the resource Raditya Aufa Rusman, Rosita Meitha Surjani, Joniarto Parung, Esti Dwi Rinawiyanti