https://mail.insyma.org/proceedings/files/original/articles/85_Widi%20Dewi%20Ruspitasar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Application Of Technology Acceptance Model Theory In The Realm Of Metaverse Tourism Study In Batu City- East Java Author #1 Widi Dewi Ruspitasari Abstract/Description This study investigates the influence of perceived utility, enjoyment, and simplicity of use of metaverse tourism on the satisfaction of individuals belonging to Generation Z. Furthermore, the level of satisfaction that Gen Z experiences with metaverse tourism directly impacts their intents to promote it through word of mouth. Data was taken at 4 educational tourism sites in Batu City, Jatim Park, Museum Angkut, BNS and Eco Park, with a sample size of 100 visitors. The visitors who were used as respondents were Gen Z with birth years above 1997, namely aged 15 to 27. The data collected was analyzed using SMART PLS 3.3.9. The findings show that perceived ease of use and perceived usefulness do not have a significant effect on Gen Z's satisfaction. Satisfaction has a significant influence on Gen Z's intention to promote by word of mouth. Gen Z has a character who easily shares good and bad experiences regarding how they feel about something they use. keywords a;b;c;d Metaverse, Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoymend, Satisfaction, WOM publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/85_Widi%20Dewi%20Ruspitasar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/251 firstpage 491 lastpage 495 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 251 Volume 21 URL https://insyma.org/proceedings/files/original/articles/85_Widi%20Dewi%20Ruspitasar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Application Of Technology Acceptance Model Theory In The Realm Of Metaverse Tourism Study In Batu City- East Java Creator An entity primarily responsible for making the resource Widi Dewi Ruspitasari