https://mail.insyma.org/proceedings/files/original/articles/84_Fajar%20Wahyu%20Dwi%20Agus.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Advertising, Sales Promotion and Personal Selling on Purchasing Decisions on Sasa Product Advertisements On Inews Tv Author #1 Fajar Wahyu Dwi Agustin Author #2 Adrianto Trimarjono Abstract/Description Technological developments make product communication in the form of television advertisements easier to reach the market. The aim of this research is whether there is a significant influence between advertising on purchasing decisions for Sasa products in advertisements on iNews TV (case study of students from the Faculty of Business Economics). Is there a significant influence between sales promotion on purchasing decisions for Sasa products in advertisements on iNews TV (case study of students from the Faculty of Business Economics). Is there a significant influence between personal selling on the decision to purchase Sasa products in advertisements on iNews TV (case study of students from the Faculty of Business Economics). This research utilizes quantitative methods using survey techniques to obtain a number of research data. The population is all students from the Faculty of Economics and Business, Wijaya Kusuma University, totaling 3600, then the sample is calculated using the Slovin formula to be 360. The results will be tested via SPSS with the multiple linear regression analysis formula. The results show that 1) Advertising (X1) has a positive and significant effect on purchasing decisions, 2) Sales Promotion (X1) has a positive and significant effect on purchasing decisions, and 3) Brand Image (X3) has a positive and significant effect on purchasing decisions. keywords a;b;c;d Advertising, Sales Promotion, Brand Image, Buying decision publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/84_Fajar%20Wahyu%20Dwi%20Agus.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/250 firstpage 485 lastpage 490 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 250 Volume 21 URL https://insyma.org/proceedings/files/original/articles/84_Fajar%20Wahyu%20Dwi%20Agus.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Advertising, Sales Promotion and Personal Selling on Purchasing Decisions on Sasa Product Advertisements On Inews Tv Creator An entity primarily responsible for making the resource Fajar Wahyu Dwi Agustin, Adrianto Trimarjono