https://mail.insyma.org/proceedings/files/original/articles/74_Xuan%20Hong%20Thi%20Phan%20T.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration Author #1 Assoc. Prof. Phan Thi Hong-Xuan Author #2 MA. Vo Minh-Truc Author #3 Mai Hai Binh Abstract/Description In the era of globalization, tourism has become an important economic sector, contributing to the economic development of many countries around the world. Vietnam, with its abundant tourism potential, is gradually asserting its position on the world tourism map. However, in order to attract foreign tourists and enhance tourism advertising activities, Vietnam can learn from the advertising experiences of Thailand. This article, using a literature review, observation, and participation method, will analyze the development and success of Thailand's tourism industry, including advertising, and provide some important lessons that Vietnam can apply in the context of international economic integration. keywords a;b;c;d Thailand tourism, tourism advertising, tourism culture publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/74_Xuan%20Hong%20Thi%20Phan%20T.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/240 firstpage 431 lastpage 436 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 240 Volume 21 URL https://insyma.org/proceedings/files/original/articles/74_Xuan%20Hong%20Thi%20Phan%20T.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration Creator An entity primarily responsible for making the resource Assoc. Prof. Phan Thi Hong-Xuan, MA. Vo Minh-Truc, Mai Hai Binh