https://mail.insyma.org/proceedings/files/original/d2af1ce936dde4f9d38b282113ba904a.pdf 9eebd506cee23334ab285f1d9ec7addf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Role of Online Customer Reviews in Determining The Influence of Product Quality on Purchasing Decisions Author #1 Mitasari Author #2 Liza Nora Abstract/Description This study analyzed how product quality affects cosmetic purchasing decisions. Furthermore, this study examines and analyzes the moderate role of Online Customer Reviews in the relationship between product quality and purchase decisions. The survey data was collected using purposive sampling techniques from 196 respondents who used cosmetic makeovers. The questionnaire was distributed via Google form to consumers living in the Jabodetabek area. The data was analyzed using the Structural Equation Model (SEM), with WarPLS. The results of this study show that product quality has a significant influence on purchasing decisions, and online customer reviews play a moderate role in the relationship between product quality and purchase decisions. keywords a;b;c;d Product Quality, Purchase Decision, Online Customer Reviews publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/56_Mitasari%20Akim%20THE%20RO.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/222 firstpage 328 lastpage 332 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 222 Volume 21 URL https://insyma.org/proceedings/files/original/articles/56_Mitasari%20Akim%20THE%20RO.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Online Customer Reviews in Determining The Influence of Product Quality on Purchasing Decisions Creator An entity primarily responsible for making the resource Mitasari, Liza Nora