https://mail.insyma.org/proceedings/files/original/articles/48_Sri%20rahayu.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Food Image, Electronic Word of Mouth on Tourist Purchasing Decision at Lalampa Toboli Parigi Culinary Tourism Author #1 Sri Rahayu Ramadhani Author #2 Wiri Wirastuti Abstract/Description This study examines whether food image and electronic word of mouth (eWOM) affect on tourists' purchasing decisions. The research model was analyzed from 53 respondents who had tasted lalampa in Parigi, Central Sulawesi, Indonesia. The research sample was determined based on the accidental sampling technique. A quantitative approach was used as the data analysis method. Data were analyzed using multiple regression analysis (MRA) and descriptive statistic analysis. The results showed that food image but not significantly and electronic word of mouth (e-WOM) significantly influenced tourists' purchasing decisions. Satisfaction level and repurchase intention had the most innfluence on purchase decision, followed by connection with local culture and source experience. keywords a;b;c;d Food Image, eWOM, Tourist Purchasing Decision, Lalampa publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/48_Sri%20rahayu.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/214 firstpage 275 lastpage 280 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 214 Volume 21 URL https://insyma.org/proceedings/files/original/articles/48_Sri%20rahayu.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Food Image, Electronic Word of Mouth on Tourist Purchasing Decision at Lalampa Toboli Parigi Culinary Tourism Creator An entity primarily responsible for making the resource Sri Rahayu Ramadhani, Wiri Wirastuti