https://mail.insyma.org/proceedings/files/original/1f2e7d1f9b18976634b778df3bb4f9f1.pdf b8627b530debb82ea124f444a46e689e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Role of Social Media Influencers in Building Strategies to Increase Visits Tourism Author #1 M Rafli Suhardi Author #2 Lailatul Hikmah Author #3 Umu Khouroh Author #4 Syarif Hidayatullah Abstract/Description This research uses self-congruity theory, which initially refers to the compatibility between consumers and brands or products, to the compatibility between endorsers and potential tourists to evaluate the effectiveness of endorsements. This study aims to analyze the influence of influencer marketing, attitude towards the advertisement, attitude towards the destination on intention to visit. The sample in this study are 101 respondents of tourism in East Java Park (Jatim Park) I. The research results show that influencer marketing, attitude towards the advertisement, and attitude towards the destination (atd) have significant influence on intention to visit in Jatim Park I. Attitude towards the advertisement and attitude towards the destination has greater impact on intention to visit than influencer marketing. keywords a;b;c;d Attitude Towards Advertising, Attitude Towards Destination, Influencer Marketing, Intention to Visit publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/43_Lailatul%20hikmah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/209 firstpage 244 lastpage 251 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 209 Volume 21 URL https://insyma.org/proceedings/files/original/articles/43_Lailatul%20hikmah.pdf Author #5 Irany Windhyastiti Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Social Media Influencers in Building Strategies to Increase Visits Tourism Creator An entity primarily responsible for making the resource M Rafli Suhardi, Lailatul Hikmah, Umu Khouroh, Syarif Hidayatullah, Irany Windhyastiti