https://mail.insyma.org/proceedings/files/original/articles/37_Sati%20dewanti.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing on Revisit Intention Mediated by Tourist Satisfaction (Case Study at Mount Bromo) Author #1 Sati Ratna Dewanti Author #2 Djunaedi Author #3 Budi Rahayu Abstract/Description The results showed that Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing have a significant influence on Revisit Intention by tourists. Customer-Based Destination Brand Equity (CBDBE) influences the intention to revisit through tourist satisfaction. Digital marketing also has an important role in influencing tourist behavior and satisfaction. There have been studies examining domestic travellers' perceptions of the use of digital marketing tools and platforms, and this research shows the importance of understanding how digital marketing influences traveller behaviour. In addition, in low-density tourism areas, digital marketing can have a significant impact on destination image, tourist satisfaction, and loyalty. A good understanding of the influence of CBDBE and digital marketing can help in developing effective marketing strategies to increase the intention of returning visits by tourists. keywords a;b;c;d Customer-Based Destination Brand Equity, Digital Marketing, Revisit Intention, Tourist Satisfaction publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/37_Sati%20dewanti.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/203 firstpage 208 lastpage 213 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 203 Volume 21 URL https://insyma.org/proceedings/files/original/articles/37_Sati%20dewanti.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing on Revisit Intention Mediated by Tourist Satisfaction (Case Study at Mount Bromo) Creator An entity primarily responsible for making the resource Sati Ratna Dewanti, Djunaedi, Budi Rahayu